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Summary

Email delivery outages at major Internet Service Providers (ISPs) like Orange can significantly disrupt your email campaigns and impact sender reputation. This summary provides insights into how to respond effectively, drawing from expert advice, marketer experiences, and technical documentation. Understanding the nature of the outage, monitoring your sending metrics, and having a predefined response plan are crucial for minimizing negative effects.

What email marketers say

Email marketers and deliverability professionals often face immediate challenges during ISP outages. Their primary concerns revolve around mitigating delivery failures, preserving sender reputation, and ensuring business continuity. The discussion in the community highlights varied experiences and approaches when an ISP like Orange.fr experiences a significant service disruption.

Marketer view

Email marketer from Email Geeks appreciates the timely notification and seeks additional details about the incident to better understand its scope and potential impact on their operations.

24 Apr 2019 - Email Geeks

Marketer view

Email marketer from Spiceworks Community suggests that a clear, concise message should be sent to users, indicating that technical issues are causing email services to be down, and that updates will follow.

15 Mar 2018 - Spiceworks Community

What the experts say

Deliverability experts closely monitor ISP performance and share real-time insights during outages. Their perspectives often focus on systemic impacts, best practices for senders, and the underlying causes or resolution processes. During the Orange outage, expert discussions centered on verifying the incident's severity and advising on appropriate sending adjustments.

Expert view

Deliverability expert from Email Geeks warns the community about a serious incident at Orange, advising to pause email queues because nothing should be delivering anyway, signaling a complete service disruption.

24 Apr 2019 - Email Geeks

Expert view

Deliverability expert from SpamResource states that during a major ISP outage, the best course of action is to stop sending mail to that domain entirely, as continuing to send will only fill their queues and risk further throttling once the outage is resolved.

10 Apr 2024 - SpamResource

What the documentation says

Official documentation and research papers provide foundational knowledge on how ISPs manage their networks, handle email traffic, and what can lead to outages. This technical context is crucial for understanding the root causes of delivery interruptions and implementing resilient email strategies.

Technical article

Documentation from University of Email highlights that Orange uses Sender Policy Framework (SPF) to authenticate emails, emphasizing the importance of proper SPF configuration to ensure deliverability to Orange.fr domains.

05 Jun 2024 - University of Email

Technical article

Documentation from SecurityWeek reports that Orange Spain experienced a major internet outage due to its RIPE account being hacked, likely through stolen credentials, demonstrating that cyberattacks can cause significant ISP disruptions.

24 Jan 2024 - SecurityWeek

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