Suped

Summary

ESPs (Email Service Providers) are increasingly enforcing DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies for the domains or subdomains their customers use for sending email. This move, while beneficial for overall email security and deliverability, presents both advantages and challenges for senders. The primary driver behind this enforcement is to enhance the integrity of the email ecosystem by combating spoofing and phishing, ensuring only legitimate senders can use a given domain.

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What email marketers say

Email marketers often find ESP-enforced DMARC policies a mixed bag. On one hand, it offloads a complex technical task, allowing them to focus on campaigns. On the other hand, the lack of control and reporting can be a significant point of frustration, especially for those who like to have full visibility and manage multiple sending platforms. The sentiment leans towards appreciating the security but desiring more transparency.

Marketer view

Email marketer from Email Geeks notes that Oracle automatically setting up customers with an enforced DMARC policy for unique subdomains is a first, indicating a potentially growing trend among ESPs. This move aims to enhance security for their clients.

26 Jun 2020 - Email Geeks

Marketer view

A marketer from Email Geeks suggests that going without DMARC reporting might be a smaller risk if the subdomain is brand new and unique to the ESP, but emphasizes that visibility remains crucial for effective management.

26 Jun 2020 - Email Geeks

What the experts say

Email deliverability experts generally support ESP-enforced DMARC policies as a proactive measure for security and maintaining ecosystem health. However, they strongly advocate for providing DMARC reporting (RUA) to clients, emphasizing that transparency and data are crucial for domain owners to understand and manage their email authentication effectively. The discussion also touches on the interplay between DMARC on subdomains and the broader goal of BIMI adoption.

Expert view

An expert from Email Geeks states that while they've observed several ESPs implementing DMARC, the default setting of 'reject' without any reporting (RUA) seems reckless, emphasizing the importance of visibility for domain owners.

26 Jun 2020 - Email Geeks

Expert view

An expert from Email Geeks points out that attempts to use the same subdomain on multiple platforms, combined with ESP-enforced DMARC, can lead to significant client frustration due to unexpected policy conflicts.

26 Jun 2020 - Email Geeks

What the documentation says

Official documentation and industry guidelines from major email providers and authentication bodies strongly advocate for DMARC implementation to combat email fraud and improve deliverability. They emphasize that DMARC builds upon SPF and DKIM, providing a framework for domain owners to instruct receiving mail servers on how to handle unauthenticated mail. Recent updates from Google and Microsoft further underscore the industry's shift towards mandatory DMARC enforcement for high-volume senders.

Technical article

Email on Acid documentation highlights that enforcing a strong DMARC policy is a clear signal that a sender is committed to best practices, which positively impacts their reputation and deliverability.

01 Aug 2024 - Email on Acid

Technical article

AWS documentation on email authentication states that strict DMARC enforcement ensures no unauthenticated use of a domain and its subdomains, thereby enhancing security for their users.

18 Sep 2023 - Amazon Web Services

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