When establishing email sending subdomains, the cornerstone of deliverability rests on robust DNS authentication. Essential records include SPF, DKIM, and DMARC, all configured as TXT records, which are vital for verifying sender identity, preventing spoofing, and maintaining a positive sender reputation. While MX records are primarily for receiving mail and thus generally unnecessary for outbound-only subdomains, the PTR (Pointer) record, or reverse DNS, is critical. This record maps the sending IP address back to the hostname, a common check performed by receiving mail servers. Conversely, A records, which map a domain to an IP address, are typically not required for the sole purpose of email sending, particularly when leveraging an Email Service Provider (ESP) that manages the underlying sending infrastructure. Similarly, SSL certificates, though crucial for encrypting SMTP connections via TLS, are not DNS records for a sending subdomain; they are installed on the mail servers to secure the email transport, separate from DNS configuration.
11 marketer opinions
For subdomains specifically designated for email sending, the focus shifts entirely to robust authentication and reputation management, rather than traditional web-related DNS records. The most crucial DNS configurations are SPF, DKIM, and DMARC records, all of which are typically set up as TXT records. These are indispensable for verifying sender identity, preventing unauthorized use of your domain, and ensuring your emails reach the inbox. While MX records are solely for receiving mail and are therefore unnecessary for outbound-only subdomains, the PTR (Pointer) record, also known as reverse DNS, is a vital deliverability component that maps the sending IP address to its hostname, a common check performed by recipient mail servers. Conversely, A records, which link a domain to an IP address for web hosting, are generally not required for the act of sending emails from a subdomain, particularly when leveraging an Email Service Provider (ESP) which manages the underlying sending infrastructure. Similarly, SSL certificates, although fundamental for encrypting SMTP connections via TLS, are implemented on the mail servers to secure email transport and are not a type of DNS record for the sending subdomain itself.
Marketer view
Email marketer from Email Geeks explains that for sending emails from a subdomain, DNS records such as TXT for SPF, MX, TXT for DKIM, and TXT for DMARC are crucial. He clarifies that A records are not required for email sending, but proper authentication records are essential.
8 Mar 2022 - Email Geeks
Marketer view
Email marketer from Email Geeks suggests following the ESP's instructions for setting up subdomains. He notes that while A records are not essential for email sending, it can be friendly to have them point to a web server that redirects to the main website. He explicitly states that SSL certificates, including wildcard certificates, are not needed for sending emails from these subdomains and clarifies their purpose is for web presence transparency, not email deliverability.
28 Jun 2021 - Email Geeks
1 expert opinions
For email sending subdomains, the foundational DNS requirements center on sender authentication and proper IP validation. The primary records needed are SPF, DKIM, and DMARC, all configured as TXT records, which are crucial for verifying sender identity. A critical, yet often misunderstood, requirement is the A record for the sending subdomain; it is typically necessary to facilitate robust reverse DNS (PTR record) validation, where the sending IP's PTR record resolves to the subdomain and the subdomain's A record points back to that IP, establishing forward-confirmed reverse DNS (FCrDNS). Conversely, MX records are strictly for mail reception and are not required for sending subdomains, potentially introducing security risks if present. Lastly, SSL certificates are not DNS record types; their role is to secure the email transport connection, such as via STARTTLS, and they are not part of a sending subdomain's DNS configuration.
Expert view
Expert from Spam Resource explains that for email sending subdomains, essential DNS records include SPF (TXT), DKIM (TXT), and highly recommended DMARC (TXT) records. An A record is typically required for the sending subdomain to facilitate reverse DNS validation, where the sending IP's PTR record resolves to the subdomain, and the subdomain's A record points back to the IP. Conversely, MX records are not needed for sending subdomains as they are solely for mail reception and could introduce security vulnerabilities if present. SSL certificates are not DNS record types and are not a requirement for the DNS configuration of email sending subdomains, though they secure transport connections like STARTTLS.
26 Mar 2024 - Spam Resource
5 technical articles
For email sending subdomains, successful deliverability hinges on correctly configured DNS authentication records. The core requirements include SPF, DKIM, and DMARC, each set up as TXT records, which together verify sender identity, prevent message tampering, and protect against domain spoofing. While these TXT records are paramount for authentication, the reverse DNS (PTR record) for the sending IP address is also a crucial deliverability factor, mapping the IP to its hostname, a check frequently performed by recipient mail servers. Importantly, A records are generally not required for the email sending subdomain itself unless it's also hosting web content, as email flow relies on the sending server's IP and its PTR record, with many Email Service Providers managing these underlying infrastructure records. Similarly, SSL certificates, which are essential for encrypting SMTP connections via TLS, are installed on mail servers to secure transport and are not DNS records to be configured on the sending subdomain.
Technical article
Documentation from Internet Engineering Task Force (IETF) explains that SPF (Sender Policy Framework) is defined via a DNS TXT record, specifying authorized mail servers for a domain. For email sending subdomains, it's crucial to have a dedicated SPF record or ensure the main domain's SPF record is configured to cover the subdomain's sending activities, as it prevents unauthorized senders from spoofing the subdomain.
6 Apr 2023 - Internet Engineering Task Force (IETF)
Technical article
Documentation from Internet Engineering Task Force (IETF) shares that DKIM (DomainKeys Identified Mail) authentication relies on a cryptographic signature in email headers, verified against a public key published in a DNS TXT record. For email sending subdomains, a unique DKIM record (or records, using different selectors) must be published for each subdomain used to send email, ensuring message integrity and sender authenticity.
25 Aug 2021 - Internet Engineering Task Force (IETF)
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