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Summary

Delivering emails to QQ.com presents unique challenges compared to Western ISPs, largely due to China's strict internet regulations and the specific operational requirements of local providers. Success hinges on a deep understanding of these localized rules and a commitment to meticulous sender practices.

What email marketers say

Email marketers often highlight the unique complexities of achieving high deliverability to QQ.com, pointing to China's internet policies and the necessity of adapting strategies for the local ecosystem. Many acknowledge the challenge requires more than standard best practices, often involving a physical presence or specialized ESPs.

Marketer view

An email marketer from Email Geeks notes that delivering to QQ.com generally requires slower sending speeds, mobile optimization, and content localized into Chinese. They emphasize preparing for significant filtering by the 'great firewall' and suggest a registration process exists that is easier with a Chinese speaker's help.

1 Apr 2025 - Email Geeks

Marketer view

A marketer from Email Geeks expresses frustration with QQ.com's registration process, specifically encountering issues when trying to provide a non-Chinese mobile number, leading to 'weird errors' during submission.

1 Apr 2025 - Email Geeks

What the experts say

Email deliverability experts stress that China's email landscape, including QQ.com, is highly specialized and does not conform to Western standards. They emphasize the need for local expertise, specific ESP capabilities, and a careful approach to volume and content to navigate the unique challenges, particularly the 'great firewall' and local ISP requirements.

Expert view

An email deliverability expert from Email Geeks states that China's email landscape is too specialized and complicated for general approaches, often requiring someone physically present on the ground who speaks the local language and understands local customs.

1 Apr 2025 - Email Geeks

Expert view

An expert from Email Geeks suggests consulting your ESP, noting that Exacttarget/SFMC, Sparkpost, and Oracle are among the providers known for handling email delivery to China effectively.

1 Apr 2025 - Email Geeks

What the documentation says

Official documentation and research on email deliverability to QQ.com (and Chinese ISPs in general) often highlight a critical need for specific adaptations from senders. This includes understanding their rate limits, unique whitelisting processes, and the paramount importance of content compliance with local regulations, heavily influenced by the 'great firewall'.

Technical article

Documentation from The House of Email indicates that whitelisting directly with QQ is one of the most effective methods to improve deliverability, although it is a specialized process.

22 Mar 2025 - The House of Email

Technical article

Documentation from VoloMP | Email Marketing Software states that daily limits for IPs outside China range from 20,000 to 40,000 emails per day when sending to QQ Mail, with connection limits as low as one per IP and one email per connection.

22 Mar 2025 - VoloMP | Email Marketing Software

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