Summary
A variety of domains are known to publish BIMI records. These include major email providers like Yahoo and Google (Gmail), as well as Fastmail, Validity, Sendgrid, and Pathwire. Other organizations utilizing BIMI include CNN, Expedia, Booking.com, Verizon Media (AOL), cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com. BIMIRadar.com serves as a resource for identifying domains using BIMI. An expert is also conducting research to identify additional BIMI implementations.
Key findings
- Major Email Providers: Yahoo and Google (Gmail) are key email providers that support BIMI.
- Email Platforms: Fastmail, Validity, Sendgrid, and Pathwire are early adopters of BIMI technology.
- Brand Implementation: CNN, Expedia, and Booking.com have adopted BIMI for brand protection in email.
- Resource Website: BIMIRadar.com offers a searchable database of domains implementing BIMI.
- Additional Domains: cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com also publish BIMI records.
Key considerations
- Adoption Rate: BIMI adoption is growing but is not yet universally implemented.
- Implementation Details: Implementing BIMI involves technical steps and requires DNS record updates.
- Reliance on DMARC: BIMI requires DMARC authentication to be in place for security and verification.
- Cost Considerations: Some BIMI implementations may require a Verified Mark Certificate (VMC), which has associated costs.
- Data Accuracy: The information about BIMI adopters should be regularly checked, as implementations can change.
What email marketers say
10 marketer opinions
Several domains are known to publish BIMI records. These include major email providers like Google (Gmail) and Yahoo, along with Fastmail, Validity, Sendgrid, and Pathwire. Other companies implementing BIMI for brand protection include CNN, Expedia, Booking.com, cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com.
Key opinions
- Major Email Providers: Google (Gmail) and Yahoo are prominent adopters of BIMI.
- Email Platforms: Fastmail, Validity, Sendgrid, and Pathwire are early adopters of BIMI.
- Brand Implementation: CNN, Expedia, and Booking.com are using BIMI for brand protection.
- Other Domains: cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com also publish BIMI records.
Key considerations
- Email Provider Support: BIMI adoption is dependent on email providers supporting the standard.
- Brand Protection: Implementing BIMI can help protect a brand's identity and increase trust with recipients.
- Implementation Complexity: Setting up BIMI involves creating and publishing a BIMI record, which requires technical expertise.
Marketer view
Email marketer from Socket lists CNN and Booking.com as companies using BIMI.
3 Jun 2024 - Socket
Marketer view
Email marketer from WhatCounts notes that Yahoo is one of the large companies that use BIMI to display their logo in email inboxes.
10 Jul 2022 - WhatCounts Blog
What the experts say
3 expert opinions
BIMIRadar.com is a resource for finding domains with BIMI records. Yahoo and Gmail are identified as mailbox providers supporting BIMI. An expert is also analyzing spamtrap data to identify additional domains with BIMI and plans to share those findings.
Key opinions
- Resource Website: BIMIRadar.com can be used to locate domains that publish BIMI records.
- Mailbox Provider Support: Yahoo and Gmail currently support BIMI.
- Ongoing Research: An expert is actively scanning domains to identify more BIMI implementations.
Key considerations
- Data Freshness: The accuracy of BIMIRadar.com and the expert's findings depend on how frequently the data is updated.
- BIMI Adoption Rate: The number of domains implementing BIMI is still growing.
- Resource Availability: Look out for the upcoming Spam Resource post to potentially find a larger list of BIMI-enabled domains.
Expert view
Expert from Email Geeks shares the website BIMIRadar.com.
22 Oct 2021 - Email Geeks
Expert view
Expert from Spamresource.com answers Yahoo and Gmail are mailbox providers that currently support BIMI.
16 Mar 2023 - Spamresource.com
What the documentation says
5 technical articles
Early adopters of BIMI include Verizon Media (Yahoo, AOL), Validity, and Sendgrid. CNN, Expedia, and Booking.com are also identified as companies implementing BIMI. Yahoo! was one of the first major email providers to adopt it. Furthermore, several other Fortune 500 companies are also implementing BIMI.
Key findings
- Early Adopters: Verizon Media (Yahoo, AOL), Validity, and Sendgrid were early adopters of BIMI.
- Brand Implementations: CNN, Expedia, and Booking.com utilize BIMI.
- Email Provider Pioneer: Yahoo! was one of the first major email providers to adopt BIMI.
- Fortune 500 Adoption: Several other Fortune 500 companies have begun implementing BIMI.
Key considerations
- Adoption Growth: The number of companies adopting BIMI continues to increase.
- Data Recency: Ensure information on BIMI adopters is up-to-date, as implementations can change.
- Implementation Scale: BIMI is being implemented by both large email providers and individual brands.
Technical article
Documentation from Verizon Media Ad Platform shares that early adopters of BIMI included Verizon Media (Yahoo, AOL), Validity, and Sendgrid.
13 Apr 2022 - Verizon Media Ad Platform
Technical article
Documentation from BIMI Group lists CNN, Expedia, and Booking.com as companies implementing BIMI.
14 Jul 2021 - BIMI Group Website
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