Suped

What are PTR records and are they essential for email deliverability, along with other DNS records like A and MX?

Summary

DNS records are the backbone of internet communication, and for email, they are paramount. PTR (Pointer) records, along with A (Address) and MX (Mail Exchange) records, play distinct yet interconnected roles in ensuring emails reach their intended inboxes. While each record type serves a unique purpose, their proper configuration collectively contributes to email deliverability and sender reputation. Without these, email authentication protocols like SPF, DKIM, and DMARC cannot function effectively, leading to increased bounce rates and spam classifications.

What email marketers say

Email marketers and deliverability professionals often engage in discussions about the optimal DNS configurations for email. While there's a general consensus on the necessity of certain records, nuances exist regarding the practical impact and perceived importance of others, particularly for return-path domains. Many marketers recognize that strong DNS hygiene is foundational for reaching the inbox.

Marketer view

Marketer from Email Geeks explains that PTR records are used for reverse DNS entries, which map an IP address back to its associated hostname.

07 Nov 2019 - Email Geeks

Marketer view

Marketer from MagicSpam Blog points out that PTR and A records are fundamental DNS records that email server operators should be aware of, noting their essential role.

22 Sep 2022 - MagicSpam Business Email Security Blog

What the experts say

Experts in email deliverability and anti-spam often delve deeper into the technical requirements and implications of DNS records. Their perspectives highlight not just what is technically required but also what is practically expected by sophisticated spam filters and mail servers. This often involves a strong emphasis on consistent and verifiable DNS configurations to build and maintain trust.

Expert view

Email expert from SpamResource states that having correctly configured PTR records significantly enhances an email sender's reputation, as many receiving servers perform reverse DNS lookups as part of their anti-spam checks.

15 Mar 2024 - SpamResource

Expert view

Email expert from Word to the Wise explains that while not strictly mandatory by all RFCs, the absence of a PTR record for a sending IP often leads to mail being rejected or heavily filtered by modern email systems looking for strong authentication signals.

10 Feb 2024 - Word to the Wise

What the documentation says

Official documentation and RFCs provide the technical specifications and standards for DNS records and their usage in email. These documents outline the intended purpose and behavior of PTR, A, and MX records, forming the foundation upon which email systems operate. While practical implementations may vary, adherence to these standards is crucial for interoperability and deliverability.

Technical article

Documentation from DuoCircle defines the Pointer Record (PTR) as the opposite of an A record, resolving an IP address to a domain name.

15 Apr 2024 - DuoCircle

Technical article

Documentation from WP Mail SMTP clarifies that a PTR record (Pointer Record) serves to link an IP address back to its domain, facilitating reverse DNS lookups.

20 May 2024 - WP Mail SMTP

15 resources

Start improving your email deliverability today

Get started