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Summary

Optimizing email deliverability within HubSpot requires a strategic approach that spans technical setup, list hygiene, and content engagement. It's crucial to understand how HubSpot's infrastructure and your sending practices interact to influence inbox placement. Focusing on foundational elements such as proper authentication and maintaining a healthy sender reputation will yield significant improvements.

What email marketers say

Email marketers using HubSpot frequently highlight the importance of fundamental email practices combined with leveraging HubSpot's specific features. Their experiences underscore that a blend of technical setup, audience management, and engaging content is crucial for achieving good inbox placement. Many emphasize starting with basic checks before delving into more complex issues.

Marketer view

Marketer from Email Geeks emphasizes checking IP address type. It is essential to determine whether your HubSpot account is using a shared or dedicated IP address. This distinction is important because sharing an IP means your sending reputation is tied to the practices of other users, which can introduce volatility.

06 Jul 2023 - Email Geeks

Marketer view

Marketer from HubSpot Community stresses authentication and content quality. They state that domains require authentication, contacts should be opted-in, and the content sent must be valuable and desired by recipients. This builds positive engagement and overall sender reputation over time.

01 Jan 2025 - community.hubspot.com

What the experts say

Email deliverability experts often provide a more technical and strategic perspective on optimizing HubSpot email programs. They consistently emphasize the critical role of email authentication and the careful management of sending reputation. Their insights delve into how these foundational elements directly influence inbox placement, particularly within platforms like HubSpot that handle sending infrastructure.

Expert view

Expert from Email Geeks highlights the importance of DKIM authentication for inbox placement. They emphasize that while DKIM authentication does not provide an absolute guarantee of inbox placement, its complete implementation is crucial. Without it, senders are significantly more likely to encounter deliverability challenges, making it a foundational element for trust.

06 Jul 2023 - Email Geeks

Expert view

Expert from Spam Resource suggests closely monitoring bounces and spam complaints. These metrics are key indicators of deliverability health and can signal underlying issues requiring immediate attention. Proactive monitoring allows senders to address problems before they escalate and significantly impact reputation.

15 Mar 2024 - Spam Resource

What the documentation says

Official documentation and authoritative resources provide clear guidelines and best practices for optimizing email deliverability, particularly within platforms like HubSpot. These sources emphasize foundational technical setups and ongoing list management as key pillars for successful email campaigns. They often detail the features and tools available to help users maintain good sender health.

Technical article

Documentation from HubSpot Community emphasizes using the Email Health tool. Senders should monitor their email deliverability health directly within HubSpot's Email Health tool. It is also vital to ensure domain authentication and regularly clean and segment email lists to maintain good standing.

01 Jan 2025 - community.hubspot.com

Technical article

Documentation from EmailTooltester details key HubSpot deliverability features. HubSpot offers several core features designed to enhance deliverability, including robust authentication compliance for SPF, DKIM, and DMARC. It also provides mechanisms for spam complaint handling, and dedicated support to help users navigate deliverability challenges.

01 Jan 2025 - emailtooltester.com

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