Managing email message connection limits and concurrent outbound connections is a critical aspect of email deliverability, primarily handled by Message Transfer Agents (MTAs) and Email Service Providers (ESPs). Mailbox Providers (MBPs) and Internet Service Providers (ISPs) enforce these limits through throttling policies that restrict the number of concurrent connections and messages per connection, dynamically adjusting based on sender reputation, volume, and engagement. Reputable ESPs and advanced sending platforms abstract this complexity, employing sophisticated algorithms to monitor ISP responses, adjust sending rates, and implement backoff logic to avoid overwhelming recipient servers. For self-hosted mail servers, explicit configuration of concurrency and recipient limits is necessary. Effective management ensures emails are delivered efficiently without being deferred, rejected, or flagged as spam, ultimately safeguarding sender reputation and service stability.
10 marketer opinions
Effective email deliverability critically relies on the intelligent management of connection limits and concurrent outbound sends, a task primarily handled by Message Transfer Agents (MTAs) and Email Service Providers (ESPs). Exceeding these Mailbox Provider (MBP) and Internet Service Provider (ISP) imposed limits, which are in place to combat spam and manage server load, can severely damage sender reputation and result in message deferrals or rejections. Reputable ESPs provide significant value by abstracting this complexity, deploying sophisticated algorithms that include IP warming, real-time monitoring of ISP responses, dynamic adjustment of sending speeds, and implementation of backoff logic for retries. For those managing self-hosted mail servers, explicit configuration of concurrency and recipient limits is essential to prevent overwhelming receiving servers. This proactive management ensures that emails are delivered efficiently and reliably, maintaining good standing with recipient domains.
Marketer view
Email marketer from Email Geeks shares that if an ESP or MTA is mismanaging connection limits, one should check bounces for deferrals indicating high connection rates, then use this evidence to ask the ESP to adjust MTA queues, drawing on personal experience with such tickets.
16 Aug 2024 - Email Geeks
Marketer view
Email marketer from Email Geeks emphasizes the importance of respecting throttling responses from Mailbox Providers (MBPs) by having backoff logic implemented in MTAs.
12 Jan 2025 - Email Geeks
4 expert opinions
Email deliverability heavily depends on how senders navigate connection limits and concurrent outbound message rules, which are actively managed by Internet Service Providers (ISPs) and Mailbox Providers (MBPs). These providers enforce specific thresholds for concurrent connections and messages per connection, often through a process called throttling. These limits are not static; they are dynamically adjusted based on factors like a sender's reputation, overall volume, and user engagement, tightening when reputation declines. Message Transfer Agents (MTAs) configure these limits, and Email Service Providers (ESPs) are responsible for continuous monitoring and real-time adjustment of sending rates to comply with these fluctuating ISP standards, ensuring efficient traffic flow and preventing network overload or spam flagging.
Expert view
Expert from Email Geeks explains that message connection and concurrent outbound limits are configured by the MTA, and ESPs should manage this, monitoring and adjusting send rates as they fluctuate based on reputation multiple times a day.
3 Jul 2021 - Email Geeks
Expert view
Expert from Email Geeks explains that MTA vendors are the source of truth for connection data, and many ISPs have "no more than X" standards, citing an example of 5 connections and 20 emails per connection at Yahoo, noting that these limits represent max throughput and decrease with poor reputation.
28 Jul 2021 - Email Geeks
6 technical articles
Email deliverability is intrinsically linked to the astute management of email message connection limits and concurrent outbound connections, a responsibility largely handled by Mailbox Providers (MBPs) and Email Service Providers (ESPs). Major MBPs, such as Microsoft Exchange Online and Gmail, actively employ throttling policies, dynamically adjusting accepted connection and message rates based on a sender's reputation, IP address, and volume to ensure service stability and prevent abuse. Conversely, leading ESPs like SendGrid, Postmark, and AWS SES simplify this for users by automatically managing these complex technical details. They continuously adapt sending rates and connection pools in real-time, responding to feedback from recipient servers to optimize delivery and prevent messages from being throttled or rejected. For organizations managing their own infrastructure, like with Cisco IronPort solutions, administrators retain direct control over configuring these critical limits to maintain efficient mail flow.
Technical article
Documentation from Microsoft Learn explains that Exchange Online uses connection filtering to identify good and bad senders, applying throttling policies that limit the number of concurrent connections and messages per connection from a sending IP address to prevent abuse and ensure service stability, directly impacting deliverability for high-volume senders.
16 Mar 2023 - Microsoft Learn
Technical article
Documentation from Google Workspace Admin Help explains that Gmail actively manages connection limits and sending rates based on sender reputation, IP address, and volume. To ensure deliverability, senders should gradually increase mail volume, ensure correct DNS configurations, and address any delivery errors, as excessive concurrent connections or rapid sending can lead to messages being deferred or rejected.
24 Nov 2023 - Google Workspace Admin Help
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