Suped

How are email message connection limits and concurrent outbound connections managed for deliverability?

Summary

Managing email message connection limits and concurrent outbound connections is a critical aspect of email deliverability, primarily handled by Message Transfer Agents (MTAs) and Email Service Providers (ESPs). Mailbox Providers (MBPs) and Internet Service Providers (ISPs) enforce these limits through throttling policies that restrict the number of concurrent connections and messages per connection, dynamically adjusting based on sender reputation, volume, and engagement. Reputable ESPs and advanced sending platforms abstract this complexity, employing sophisticated algorithms to monitor ISP responses, adjust sending rates, and implement backoff logic to avoid overwhelming recipient servers. For self-hosted mail servers, explicit configuration of concurrency and recipient limits is necessary. Effective management ensures emails are delivered efficiently without being deferred, rejected, or flagged as spam, ultimately safeguarding sender reputation and service stability.

Key findings

  • MTA Configuration is Key: Email message connection limits and concurrent outbound connections are primarily configured by Message Transfer Agents (MTAs). ESPs are responsible for managing these configurations and adjusting send rates based on real-time reputation and ISP feedback.
  • ISP-Specific Throttling: Mailbox Providers (MBPs) and Internet Service Providers (ISPs) implement various sending limits, including the number of concurrent connections and messages per connection, often decreasing these limits for senders with poor reputations. Throttling is a common mechanism used to control traffic flow and prevent abuse.
  • Automated Management by ESPs: Leading ESPs and sending platforms like SendGrid, Postmark, ActiveCampaign, MailerLite, and AWS SES automatically handle the complexities of managing outbound connections. They dynamically adjust sending rates and connection pools based on real-time feedback from recipient servers, optimizing deliverability.
  • Self-Hosted Server Controls: For self-hosted mail servers, such as those running Postfix, administrators must manually configure parameters like 'smtp_destination_concurrency_limit' and 'smtp_destination_recipient_limit' to manage concurrent connections and recipients per connection effectively.
  • Security Providers' Role: Email security providers, like Microsoft Exchange Online, Mimecast, and Cisco IronPort, also manage connection limits and apply throttling policies to filter traffic and prevent abuse, requiring legitimate senders to adhere to these implicit limits.

Key considerations

  • Monitor Bounce and Deferral Rates: Regularly check bounce and deferral messages, as high rates can indicate that an ESP or MTA is mismanaging connection limits. Use this evidence to request adjustments to MTA queues and sending rates from your provider.
  • Implement Backoff Logic: Ensure that Message Transfer Agents (MTAs) and sending systems incorporate backoff logic to respectfully handle throttling responses from Mailbox Providers (MBPs). This prevents aggressive sending that can lead to rejections or reputation damage.
  • Maintain Sender Reputation: Good sender reputation is paramount, as MBPs dynamically adjust connection limits and sending rates based on a sender's standing. Poor reputation leads to stricter throttling and reduced throughput.
  • Gradually Increase Volume: For new IPs or increased sending volumes, gradually warm up your IP addresses. Rapidly increasing mail volume can trigger throttling policies and lead to messages being deferred or rejected.
  • Leverage Reputable ESPs: When choosing an Email Service Provider (ESP), prioritize those that actively manage the technical complexities of connection limits, dynamic rate adjustments, and IP warming. They abstract these details, ensuring optimal deliverability without direct user intervention.

What email marketers say

10 marketer opinions

Effective email deliverability critically relies on the intelligent management of connection limits and concurrent outbound sends, a task primarily handled by Message Transfer Agents (MTAs) and Email Service Providers (ESPs). Exceeding these Mailbox Provider (MBP) and Internet Service Provider (ISP) imposed limits, which are in place to combat spam and manage server load, can severely damage sender reputation and result in message deferrals or rejections. Reputable ESPs provide significant value by abstracting this complexity, deploying sophisticated algorithms that include IP warming, real-time monitoring of ISP responses, dynamic adjustment of sending speeds, and implementation of backoff logic for retries. For those managing self-hosted mail servers, explicit configuration of concurrency and recipient limits is essential to prevent overwhelming receiving servers. This proactive management ensures that emails are delivered efficiently and reliably, maintaining good standing with recipient domains.

Key opinions

  • ESPs and MTAs as Central Managers: Email Service Providers (ESPs) and Message Transfer Agents (MTAs) are central to managing connection limits and concurrent outbound email sends. They dynamically adjust sending speeds based on real-time feedback from Internet Service Providers and implement backoff logic to avoid overwhelming recipient servers.
  • Exceeding Limits Harms Reputation: Exceeding Mailbox Provider imposed connection limits or sending too many concurrent messages severely impacts sender reputation. This often leads to messages being deferred or rejected outright, hindering deliverability.
  • Self-Hosted Server Manual Configuration: For self-hosted mail servers, explicit configuration is required to manage concurrent outbound connections. Parameters such as `smtp_destination_concurrency_limit` and `smtp_destination_recipient_limit` in MTAs like Postfix are crucial for avoiding recipient server limits and throttling.
  • Dynamic Rate Adjustment Crucial: Effective management involves dynamically adjusting sending rates based on real-time recipient server feedback, such as temporary errors or deferrals. This adaptive approach, often supported by per-destination concurrency limits in MTAs, prevents overwhelming receiving servers and subsequent blocks.
  • Inbound Limit Management by Security Providers: Email security providers like Mimecast also actively manage inbound email message connection limits and apply throttling policies to protect their customers. Legitimate senders must adhere to these implicit limits by maintaining a reasonable sending rate and good sender reputation.

Key considerations

  • Observe Deferral Rates: Regularly checking for high deferral rates is vital, as they often signal that an Email Service Provider or Message Transfer Agent is not properly managing connection limits. This evidence can be used to request adjustments to MTA queues and sending rates from your provider.
  • Employ Backoff Logic: It is essential that sending systems and Message Transfer Agents incorporate backoff logic. This respectful handling of throttling responses from Mailbox Providers prevents aggressive sending behaviors that can lead to rejections and damage sender reputation.
  • Prioritize Sender Reputation: Maintaining a strong sender reputation is paramount, as Mailbox Providers dynamically adjust connection limits and sending rates based on a sender's standing. A poor reputation will lead to stricter throttling and reduced email throughput.
  • Practice IP Warming: For new IP addresses or when significantly increasing email volume, it is crucial to gradually warm up your IP addresses. A rapid increase in mail volume can trigger throttling policies, resulting in messages being deferred or rejected.
  • Utilize ESP Expertise: When selecting an Email Service Provider, choose one that actively manages the technical intricacies of connection limits, dynamic rate adjustments, and IP warming. Reputable ESPs abstract these complexities, ensuring optimal deliverability without direct user intervention.

Marketer view

Email marketer from Email Geeks shares that if an ESP or MTA is mismanaging connection limits, one should check bounces for deferrals indicating high connection rates, then use this evidence to ask the ESP to adjust MTA queues, drawing on personal experience with such tickets.

16 Aug 2024 - Email Geeks

Marketer view

Email marketer from Email Geeks emphasizes the importance of respecting throttling responses from Mailbox Providers (MBPs) by having backoff logic implemented in MTAs.

12 Jan 2025 - Email Geeks

What the experts say

4 expert opinions

Email deliverability heavily depends on how senders navigate connection limits and concurrent outbound message rules, which are actively managed by Internet Service Providers (ISPs) and Mailbox Providers (MBPs). These providers enforce specific thresholds for concurrent connections and messages per connection, often through a process called throttling. These limits are not static; they are dynamically adjusted based on factors like a sender's reputation, overall volume, and user engagement, tightening when reputation declines. Message Transfer Agents (MTAs) configure these limits, and Email Service Providers (ESPs) are responsible for continuous monitoring and real-time adjustment of sending rates to comply with these fluctuating ISP standards, ensuring efficient traffic flow and preventing network overload or spam flagging.

Key opinions

  • Provider-Driven Throttling: ISPs and mailbox providers manage email message connection limits and concurrent outbound connections primarily through throttling, which involves limiting the rate at which they accept emails.
  • Dynamic Limits Based on Reputation: These connection limits, including messages per connection and overall rate, are dynamically adjusted by ISPs and MBPs, becoming stricter for senders with poor reputations, lower engagement, or high volume.
  • MTA Configuration and ESP Management: Message Transfer Agents (MTAs) configure these limits, with Email Service Providers (ESPs) playing a crucial role in managing and adjusting send rates multiple times daily based on reputation and ISP feedback.
  • Specific Limit Types: ISP standards define various limits such as the number of messages accepted per connection, the rate of new connections, and the maximum concurrent connections from a given IP address.
  • Traffic Control & Abuse Prevention: The core purpose of these connection limits and throttling mechanisms is to control email traffic flow, prevent network overload, and mitigate potential spam or abuse.

Key considerations

  • Ongoing Rate Adjustment: ESPs and senders must continuously monitor and adjust sending rates in real-time to align with the dynamic connection limits set by ISPs and mailbox providers.
  • Sender Reputation's Influence: A strong sender reputation is paramount, as it directly influences the generosity of connection limits and throughput allowed by recipient mail servers.
  • Adherence to ISP-Specific Standards: Senders should recognize that different ISPs have varying 'no more than X' standards for connections and messages, requiring a flexible sending strategy.
  • Understanding Throttling as a Mechanism: Senders need to view throttling not solely as a punishment, but as a standard traffic management technique employed by ISPs to maintain network health and prevent abuse.

Expert view

Expert from Email Geeks explains that message connection and concurrent outbound limits are configured by the MTA, and ESPs should manage this, monitoring and adjusting send rates as they fluctuate based on reputation multiple times a day.

3 Jul 2021 - Email Geeks

Expert view

Expert from Email Geeks explains that MTA vendors are the source of truth for connection data, and many ISPs have "no more than X" standards, citing an example of 5 connections and 20 emails per connection at Yahoo, noting that these limits represent max throughput and decrease with poor reputation.

28 Jul 2021 - Email Geeks

What the documentation says

6 technical articles

Email deliverability is intrinsically linked to the astute management of email message connection limits and concurrent outbound connections, a responsibility largely handled by Mailbox Providers (MBPs) and Email Service Providers (ESPs). Major MBPs, such as Microsoft Exchange Online and Gmail, actively employ throttling policies, dynamically adjusting accepted connection and message rates based on a sender's reputation, IP address, and volume to ensure service stability and prevent abuse. Conversely, leading ESPs like SendGrid, Postmark, and AWS SES simplify this for users by automatically managing these complex technical details. They continuously adapt sending rates and connection pools in real-time, responding to feedback from recipient servers to optimize delivery and prevent messages from being throttled or rejected. For organizations managing their own infrastructure, like with Cisco IronPort solutions, administrators retain direct control over configuring these critical limits to maintain efficient mail flow.

Key findings

  • MBP-Imposed Throttling: Mailbox providers like Microsoft Exchange Online and Google's Gmail actively manage inbound connection limits and message rates, using throttling policies tied to sender reputation, IP address, and sending volume.
  • ESPs Abstract Complexity: Leading Email Service Providers, including SendGrid, Postmark, and AWS SES, automatically handle the intricate details of managing concurrent outbound connections and adhering to varying ISP limits, removing this burden from senders.
  • Dynamic Rate Adjustment: Reputable ESPs and sending platforms continuously monitor recipient server feedback to dynamically adjust sending rates and connection parameters in real-time, preventing throttling and ensuring optimal deliverability.
  • Risk of Over-Aggressive Sending: Excessive concurrent connections or rapid sending, particularly without a strong sender reputation, can lead to messages being deferred, rejected, or negatively impacting deliverability, as highlighted by Google.
  • Administrator Control for On-Premise Solutions: Systems like Cisco IronPort Email Security Appliances provide administrators with explicit controls to configure listener limits and message rates, enabling precise management of outbound mail flow.

Key considerations

  • Prioritize Sender Reputation: A strong sender reputation is paramount, as Mailbox Providers directly link it to the leniency of their connection limits and acceptance rates.
  • Gradual Volume Increases: When increasing email volume or warming up new IPs, gradually ramp up sending to avoid triggering strict throttling policies from recipient servers.
  • Leverage Automated ESP Management: For most senders, partnering with an Email Service Provider that automatically adjusts to ISP-specific connection limits and dynamically manages sending rates is crucial for high deliverability.
  • Monitor for Delivery Errors: Pay close attention to deferral and rejection messages, as they are key indicators that current sending rates or connection behaviors are exceeding recipient server limits.
  • Understand Provider-Specific Nuances: Be aware that major providers like Microsoft and Google have specific mechanisms for managing incoming connections and may provide guidance for high-volume senders.

Technical article

Documentation from Microsoft Learn explains that Exchange Online uses connection filtering to identify good and bad senders, applying throttling policies that limit the number of concurrent connections and messages per connection from a sending IP address to prevent abuse and ensure service stability, directly impacting deliverability for high-volume senders.

16 Mar 2023 - Microsoft Learn

Technical article

Documentation from Google Workspace Admin Help explains that Gmail actively manages connection limits and sending rates based on sender reputation, IP address, and volume. To ensure deliverability, senders should gradually increase mail volume, ensure correct DNS configurations, and address any delivery errors, as excessive concurrent connections or rapid sending can lead to messages being deferred or rejected.

24 Nov 2023 - Google Workspace Admin Help

Start improving your email deliverability today

Sign up
    How are email message connection limits and concurrent outbound connections managed for deliverability? - Technicals - Email deliverability - Knowledge base - Suped