What are SOC2 compliant US-based list validation tools?

Key findings

• Specific Requirements: Customers may mandate that their data be processed only by SOC2 compliant tools that are also based in the US.
• Limited Options: Identifying vendors that unequivocally meet both US-based operation and SOC2 compliance can be difficult.
• Initial Lead: Kickbox was initially identified as a potential tool that might satisfy these criteria, prompting further investigation.
• Vendor Outreach: Direct communication with vendors is often necessary to confirm their compliance status and operational locations.

Key considerations

• Data Processing Location: It is crucial to verify that all data processing, including storage and access, occurs within the United States to meet geographical requirements.
• SOC2 Report Review: Always request and thoroughly review a vendor's SOC2 Type 2 report to understand the scope and effectiveness of their controls. For further guidance, refer to a SOC 2 compliance checklist.
• Scope of Compliance: Confirm that the SOC2 certification specifically covers the email list validation service you intend to use, not just the vendor's general operations.
• Impact on Deliverability: Selecting a secure and compliant email list validation service is vital for maintaining email deliverability and avoiding common pitfalls that lead to emails landing in spam folders. It helps improve email list validation.

Key opinions

• Recommended Tools: Marketers frequently suggest tools like Kickbox, Webbula, AtData, BriteVerify/Validity, and SparkPost/Bird Recipient Validation as potential solutions.
• Client-Driven Needs: The primary impetus for seeking SOC2 compliant and US-based tools often comes directly from customer requirements, especially for sensitive data.
• Direct Engagement: Marketers often find it necessary to engage directly with tool providers to confirm their specific compliance details and data handling practices.
• Trust and Experience: Recommendations often stem from positive past experiences or established trust with specific vendors.

Key considerations

• Verification Accuracy: While compliance is key, the tool must still deliver high accuracy in email list hygiene to prevent bounces and protect sender reputation.
• Integration Capabilities: Consider how seamlessly the validation tool integrates with your existing marketing automation platforms or CRM systems.
• Scalability and Pricing: Evaluate if the tool can efficiently handle large volumes of email addresses and offers transparent pricing models.
• Support and Documentation: Assess the quality of customer support and the availability of detailed documentation regarding their security practices. Further insights can be gained from essential SOC 2 tools information.

Key opinions

• Holistic Security: SOC2 indicates a comprehensive approach to data protection, extending beyond mere checkboxes to internal controls.
• Transparency is Key: Experts look for clear, transparent communication from vendors regarding their data handling processes and infrastructure.
• Due Diligence: It is essential to conduct thorough vetting of any vendor, not just relying on their self-declared compliance status.
• Ongoing Commitment: SOC2 is an continuous process requiring consistent adherence, rather than a one-time certification.

Key considerations

• Data Residency Confirmation: Verify that all servers and data processing facilities are physically located within the US, if that is a strict requirement.
• Sub-processor Compliance: Understand if any third-party sub-processors also meet SOC2 or equivalent data security standards, as they are part of the overall security posture.
• Type of SOC2 Report: Distinguish between a SOC2 Type 1 report (design of controls at a point in time) and a Type 2 report (operating effectiveness over a period of time). For more details on what SOC 2 entails, check out What is SOC 2.
• Impact on Sender Reputation: Using compliant tools for email deliverability helps maintain a positive domain reputation, preventing your emails from being flagged as spam or landing on a blocklist.

Key findings

• Trust Services Criteria: SOC2 reports are structured around five core Trust Services Criteria: Security, Availability, Processing Integrity, Confidentiality, and Privacy.
• AICPA Framework: The framework was developed by the AICPA to provide a standardized approach for evaluating internal controls related to information security.
• Data Management Mandates: Documentation details specific requirements for how organizations should collect, process, store, and access customer data securely.
• Auditing Procedures: SOC2 involves rigorous, independent auditing to ensure an organization's internal controls meet the defined standards.

Key considerations

• Report Distinction: It is important to understand the difference between a SOC2 Type 1 report (snapshot of controls' design) and a Type 2 report (effectiveness of controls over time). For more information, refer to What is SOC 2.
• Defined Scope: The documentation emphasizes clearly defining which services and systems are included within the scope of the SOC2 report.
• Continuous Compliance: Maintaining SOC2 compliance is an ongoing operational commitment, not a one-time certification, requiring regular review.
• Third-Party Risk Management: Documentation often outlines the requirements for managing sub-processors and other third-party vendors to ensure they also meet compliance standards. Proper email validation tools are critical to email deliverability.