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Compliance

A comprehensive collection of questions and answers about email deliverability compliance from email marketers, experts and technical documentation.

Does CASL apply to emails sent from outside Canada to Canadian recipients?

How does GDPR affect email deliverability and sender reputation?

Is an email domain considered Personally Identifiable Information (PII)?

Is base64 encoding required by Google for plain text email unsubscribe links to protect PII?

When is affiliate marketing email considered spam and how does it impact deliverability?

What are the ethical concerns of using Cloudflare for online content protection?

How did GDPR and email volume spikes affect email deliverability trends?

How to manage email subscriptions when companies don't deliver internationally?

Who consults on cold email deliverability from harvested LinkedIn addresses?

What recourse is available for spam sent from personal email addresses to scraped lists?

How to align email deliverability and compliance goals with sales and company revenue objectives?

Why am I getting repeated re-engagement emails after unsubscribing?

What are the challenges and compliance requirements for sending email to SMS gateways?

Is consent required for email marketing using third-party data under UK data protection laws?

What are the best practices for using an existing email list for a new sub-company?

Does website registration automatically grant email subscription permission and is it best practice?

Why do I keep receiving emails after unsubscribing?

How should account update emails be classified as commercial or transactional if users can opt out?

Why do companies ignore email opt-out requests and unsubscribe preferences?

What email domains and addresses should marketers avoid for better list compliance?

What are the recent changes to Google's bulk sender guidelines?

How to classify post-webinar follow-up emails with promotional content and send them to unsubscribed users?

Are gift membership invitation emails transactional under CAN-SPAM?

When are automated sales emails considered marketing under CAN-SPAM and require an unsubscribe link?

How to prevent Gmail from marking emails as phishing due to linked login pages?

Do individual sales emails and automated sales cadences require CAN-SPAM compliance?

What are the best practices and legal considerations for 1-click versus 2-click email unsubscribes?

Are political email campaigns known for poor list acquisition and sharing practices, and is there published evidence to support this belief?

How to minimize deliverability issues for debt collection emails?

How do internal email addresses get added to purchased lists?

Email unsubscribe link best practices: avoiding bot clicks and ensuring compliance

What are the risks of using services that convert website visitors into email leads without consent?

Do welcome series emails require an unsubscribe link under CAN-SPAM?

Is a two-click email unsubscribe process compliant with CAN-SPAM?

Why are emails bcc'd, and what is a better solution for managing bcc'd emails for legal reasons?

What impact did GDPR have on email marketing?

Is it a good idea to cold email a list of police officers for an investigation?

Should email marketing opt-in buttons be checked by default?

What are the best EU-based email service providers (ESPs)?

What are good online meeting solutions without privacy issues?

What are the implications of Verizon Media's approach to email tracking and data access?

How to determine the start of the six-month contact window under CASL?

What are the dangers of scraping emails and ignoring CAN-SPAM?

When a recipient uses Gmail list-unsubscribe, can I control which subscriptions they are opted-out from?

Is it common practice to reactivate old unsubscribes?

How long is implied consent valid for opt-in emails after a content download?

What is the appropriate response time when reporting a client mailing from a stolen list to an ESP?

What is EMPS and how does it relate to opt-out lists and email marketing?

How should I email users about a data breach?

How should threading rules be enforced in a community to maintain a positive environment?

How can I prevent nefarious email signups using rate limiting, reCAPTCHA, and double opt-in?

What are the best practices for importing email contacts and what fields are required?

Does CAN-SPAM require a physical address in transactional emails?

Is a notification email about a failed transaction considered transactional and CASL compliant?

What should you do if a client wants to send unsolicited emails?

Should I treat emails with exclusive membership benefits as transactional or promotional?

What are the email opt-in and opt-out requirements for commercial and transactional emails in Guyana?

Which countries require double opt-in for email marketing according to GDPR and best practices?

Is M3AAWG membership worth it for networking and insights on email deliverability and compliance, especially regarding cold emailing practices?

Can US and European business units share an IP address under GDPR?

Is it possible to validate email addresses based on open activity from other senders?

What are the CCPA requirements for collecting email addresses in person at a brick and mortar store?

What applications are best to manage website abuse complaints, trademark infringements and phishing?

Should ESPs use global suppression lists for hard bounces across different customers?

What are the pros and cons of using UnsubCentral for managing suppression lists?

What are the best practices for referral emails regarding consent and incentives?

Where is the best place to put an unsubscribe link in an email?

What is DuckDuckGo's email privacy action and how does it affect email marketing?

Why do email scams still work and are profitable?

Which platforms are most commonly used for sending spam emails?

Is ZoomInfo's interpretation of CAN-SPAM accurate regarding email marketing best practices?

What are the requirements and consequences of CSA certification for ESPs?

Is requiring a login to unsubscribe from emails legal?

Are re-engagement email subject lines and practices deceptive and how should you deal with engaging with old leads and unsubscribes?

How are spammers getting content for their spam emails?

How should I manage marketing consent for free and paid subscription users across different regions like the US, EU, and Canada?

What are examples of targeted cold emails and weird cold outreach requests?

What are some examples of security vulnerabilities and poor security practices?

What is the correct Spanish translation for 'unsubscribe' in email marketing?

When can I include event attendees in an email warming list?

What are the best strategies for managing problematic participants on email mailing lists?

How can I report fraudulent emails and domains to Spamhaus and other relevant organizations?

When registering for BIMI with Gmail, why can I only select one territory for my trademark details?

Are people still falling for email scams?

What are the best practices for sending legally mandated email notifications?

Is COI/DOI email opt-in still a relevant best practice?

Should email security have its own slack channel?

What are the legal timeframes for unsubscribing email addresses by country?

Are follow-up surveys considered transactional emails and what are the best practices?

What does smart farming mean in email marketing?

What is the best practice for gaining new customers from a partner using email?

What is the unsubscribe header functionality on Gmail and other email services?

What is Google's pilot program for political emails in Gmail and what does it entail?

Do commercial emails in the USA and Canada require a physical address?

Can you rely on the From address when receiving mailto unsubscribes?

What are the requirements and implications of the Gmail Verified Sender Program Pilot?

Do email marketing opt-outs ever expire?

How does the Gmail Verified Sender Program Pilot work for political campaigns?

What is the Gmail Political Mail program and how does the opt-in process work?

Should I correct typos in existing email addresses in my CRM and what are the best practices for handling email typos in Fintech signups?

Should I delete competitor emails from my suppression list if they request it under GDPR?

What are the limitations of the first amendment regarding free speech?

When a user deletes their account should they be unsubscribed from marketing emails?

How long before cold emails are blocked and what are Gmail's policies on cold email?

Is it legal and advisable to send terms of service emails to unsubscribed users?

How to stop unwanted emails from Nextdoor?

What are the legal and deliverability implications of including promotional content in transactional emails?

What are the CAN-SPAM and CASL requirements for unsubscribe confirmation pages, preference updates, and email re-entry?

Are unsubscribe links in cold emails beneficial or harmful?

Are cold outreach 'best practices' actually illegal spam tactics?

What are the SMS marketing rules regarding consent and the Do Not Call list?

Should I resend a confirmation email if the recipient doesn't respond to the first one?

Why are there so few spam court cases and what is being done about it?

What disclaimer or opt-in language should I use when running a giveaway and sharing sign-ups with sponsors?

Which email platform allows sending bulk emails that look like they were sent from Outlook while avoiding strict content compliance reviews?

Are mailbox providers legally required to offer a mark as spam option?

What steps can be taken to combat phishing attacks using cousin domains?

When does transactional email become commercial email?

Is it legal to reuse an email list after a company acquisition?

Can I email a competitor's customer list if they went out of business and gave it to me?

How to comply with Gmail's new sending rules for bulk email senders?

Why is it so difficult to unsubscribe from SAP emails?

Is implementing a list-unsubscribe header mandatory for Gmail and Yahoo and what are the impacts?

What are the unsubscribe requirements for operational communications under Yahoogle?

What are the requirements for List-Unsubscribe headers to comply with Yahoo and Gmail?

Is it a common practice to request extra info like captcha when unsubscribing from email lists?

What are the new email authentication and unsubscribe requirements from Gmail and Yahoo for 2024?

What are the one-click unsubscribe requirements for Gmail and Yahoo, and how do they relate to CAN-SPAM compliance?

Should Shopify checkout opt-in boxes for email marketing be pre-checked for GDPR and deliverability?

How should I handle unsubscribe requests for customers with multiple email preferences under one account according to Yahoogle's Feb 2024 requirements?

What are the best practices for managing unsubscriptions from multiple email lists?

Who supports one-click unsubscribe and what are the Gmail one-click unsubscribe requirements and enforcement dates?

How can I detect in-body unsubscribe links, and should I use role="unsubscribe"?

Do subscription based emails require a list unsubscribe option according to Gmail and Yahoo's new sending requirements?

How can I ensure email compliance with Yahoo/Google rules including DMARC, SPF, and FcrDNS?

What are the requirements for one-click unsubscribe in email marketing?

How should collection agencies handle email marketing compliance and deliverability?

Is Hubspot automatically implementing one-click unsubscribe for Yahoogle compliance?

How do the Yahoo and Google updates impact B2B email senders?

What are the one-click unsubscribe requirements for Yahoo and Google?

How do I add an unsubscribe button to the email header and what is RFC 8058?

How will Google and Yahoo's new requirements affect email deliverability for universities using multiple email platforms?

Does Google require List-Unsubscribe for one-click unsubscribe in emails?

Are DMARC records required by Mailgun and Yahoo?

How do Gmail and Yahoo's new one-click unsubscribe requirements work?

Is it bad to have a hidden unsubscribe link in email footers?

Why do affiliate spammers use the 'report spam' button instead of an 'unsubscribe' link?

What are the correct rollout dates for Google and Yahoo's new email requirements?

Is requiring a login to unsubscribe compliant with email regulations?

Is 'reply to unsubscribe' an acceptable unsubscribe option post Yahoo and Google's new requirements?

When will Gmail update their DMARC policy to quarantine?

What is the timeline and impact of Google's new email sending requirements starting February 2024?

What are the requirements for one-click unsubscribe with Yahoo and Google, and how does RFC 8058 fit in?

Is the one-click unsubscribe / list-unsubscribe header a requirement for marketing emails?

Is using the same URL for both List-Unsubscribe header and body compliant with RFC 8058 for one-click unsubscribe?

What happens when a user re-subscribes after unsubscribing from an email list?

How does Gmail calculate compliance on their dashboard?

What is the best way to invite people to sign up for a newsletter without directly adding them to the list?

Is it legal to opt users back into email lists for operational emails after they've opted out and are there alternative campaign setups?

Can marketplace.amazon.com email addresses be legitimately used for marketing opt-ins?

How to test one click unsubscribe functionality in email marketing?

How can I report SMS spam and potentially receive compensation?

How do mailbox providers handle re-subscribes after list-unsubscribe and how long does it take to process unsubscribe requests?

How should one-click unsubscribe links handle GET vs POST requests?

Are mailto links compliant with Google and Yahoo's one-click unsubscribe requirements?

How does Google Postmaster compliance work and what are the volume thresholds for bulk senders?

How are Gmail and Yahoo enforcing unsubscribe requests, and what factors do they consider for compliance?

Should I use direct adds or invites for a Google Group?

What are the signs of a scam email pointing to non-existent website?

What are some examples of unethical SEO practices used by PowerDMARC?

Why isn't Gmail recognizing Customer.io unsubscribe links and what makes an unsubscribe link compliant?

What should I do with trade show contacts in Mailchimp without explicit opt-in?

Is the Oracle data selling settlement email legitimate?

How can normal people identify phishing emails when services rewrite headers?

What are the risks of including email addresses as URL parameters?

Can an ESP allow its users to use the ESP's physical address in marketing emails under CAN-SPAM?

What are effective alternatives to cold email for reaching new customers and building a mailing list for small businesses?

What are best practices for managing bounced, unsubscribed, and spam-complaint users in email marketing?

Is the Apple Support email with the blue badge and BIMI logo legitimate?

What are SOC2 compliant US-based list validation tools?

How to check if Sendlane complies with RFC 8058 for one-click unsubscribe?

How is Gmail enforcing its new sender requirements, and what impact are senders seeing?

Are B2B lead vendors' claims of opt-in leads reliable?

When a recipient clicks the unsubscribe button in Gmail, should they be unsubscribed from all thematic newsletters or just the one they clicked from?

What are the specific rules and guidelines to deliver emails to the Chinese market?

How to correctly filter Gmail addresses and understand Google's sending requirements for B2B email?

Why is my primary domain not compliant with Google one-click unsubscribe while the subdomain is?

Is it illegal to use private WHOIS for commercial email in California?

Should preference centers still be used with one-click unsubscribe?

How can I reduce spam rates and improve consent for welcome footer flows in email marketing?

Why a Compliant User Reported Spam Rate Can Be Misleading for Email Deliverability

Why is Google Postmaster Tools flagging my root domain for compliance?

What are the ethical and policy implications of using aged Google tenants for high-volume email sending?

What are the trademark requirements for BIMI VMC, and can alternative jurisdictions or certifications be used?

Is it ethical or legal to copy HTML from another sender's email template?

What are Microsoft's new email sender requirements and how to comply?

What are Microsoft's new email sending requirements for high-volume senders?

Why does Google Postmaster Tools show non-compliance despite a 0% user-reported spam rate?

What are Microsoft's Compliant P2 (Primary) Sender Address requirements for email deliverability?

Why is one-click unsubscribe missing in GoHighLevel emails, and how to troubleshoot?

Email deliverability strategies for legally obligated emails

What are email deliverability best practices for sending legal notices to large contact lists?

Why is list-unsubscribe flagged as 'needs work' in Google Postmaster Tools?

How to synchronize unsubscribes between two ESPs during migration?

Does Mailchimp record subscriber IP address with single form opt-in?

Is 'AD' still required in subject lines for emails sent in China?

Are event registration email updates considered transactional or marketing?

Is double opt-in a GDPR requirement for UK and EMEA subscribers?

How can I track which vendors share my email data with others?

Should email marketers use external preference lists for consented mail?

How long does email consent last, and what are the rules?

What are the email marketing best practices and GDPR requirements for EMEA countries like Poland, Turkey, Romania, Czech Republic, Greece, Hungary, Serbia, Bulgaria, Slovakia, Croatia, Lithuania, Slovenia, Latvia, and Estonia?

What keywords can I use to filter reply messages for unsubscribe requests?

Where can I find resources about using purchased email lists?

What is the Gmail political spam program?

What are the Gmail sender requirements for one-click unsubscribe, and where should the links be placed?

List-Unsubscribe: do recipients expect to unsubscribe from all emails or just one list?

Is there a legal requirement to keep unsubscribed email addresses for four years under CAN-SPAM?

How will Yahoo and Google enforce their new email sender guidelines?

What is SafeOpt and how does it work for email marketing?

What are some funny examples of spam or phishing attempts targeting email marketers?

Which domains have opted into Google's political trials pilot program?

What is iclou.com and why are users signing up with it?

Is including a physical address in an email footer required and does it improve deliverability?

Should I remove the software question from multiple channels?

Are there GDPR concerns related to IP addresses in DMARC reporting?

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