Maintaining a positive and functional online community requires a delicate balance between clear rules and empathetic enforcement. While strict threading rules can promote organization and readability, their rigid application, especially during critical or unusual circumstances, risks alienating valuable contributors and undermining the community's core purpose of providing support and information. This tension highlights the ongoing challenge for community managers to adapt policies with human judgment.
Key findings
Balance is key: Effective community management involves finding a middle ground between upholding established guidelines and exercising flexibility for unique situations or key contributors.
Impact on contributors: Overly rigid enforcement of rules, like threading, can drive away members, especially those providing crucial, time-sensitive information or going out of their way to help the community.
Information flow: While threading aids organization, a lack of judgment in applying it can hinder urgent communications, making vital information harder to disseminate and access. This affects the community's overall utility, similar to how poor email deliverability issues can prevent messages from reaching the inbox.
Moderator challenges: Community administrators face a difficult task, often receiving complaints regardless of how they enforce rules, highlighting the inherent complexities of balancing order with community needs.
Human judgment: The most successful communities often employ human judgment in their moderation, recognizing that rigid, arbitrary enforcement can be counterproductive to fostering a helpful and vibrant environment. This extends to how communities define and enforce policies against harassment as well.
Key considerations
Contextual enforcement: Rules should be applied with consideration for the context of the conversation and the circumstances of the users involved. An urgent update might warrant a temporary relaxation of strict formatting rules.
Prioritizing value: The primary goal of a community is to be vibrant and helpful. Enforcement actions should always serve this higher purpose, ensuring that valuable contributions are not stifled by overzealous rule-following.
Moderator support: Moderators are often volunteers, and expecting them to perfectly discern nuanced situations without clear guidelines or support can lead to burnout. Providing resources and clear frameworks for judgment is crucial.
Communication: If a rule is causing friction, open communication between community members and administrators can help address grievances and adapt policies. Transparent rule examples can be found at Disco's blog on community rules.
Feedback mechanisms: Implement clear channels for members to provide feedback on rule enforcement, ensuring concerns are heard and addressed privately where appropriate, rather than leading to public disputes.
What email marketers say
Email marketers and community members frequently discuss the need for clear guidelines in online communities, but they also emphasize the importance of flexibility. While some prefer strict adherence to rules for maintaining order and easy information access, others advocate for a more empathetic approach, especially when high-value information is being shared or contributors are under pressure. The core challenge often lies in striking the right balance between structure and human interaction.
Key opinions
Consistency vs. flexibility: Some marketers believe rules should be enforced consistently, without exceptions, to maintain clarity and avoid confusion. This includes rules like threading in technical Slack channels.
Information discoverability: Threading helps in easily skimming content and ensures important announcements, like new Gmail features, are consolidated, making it easier for users who don't check in frequently to catch up.
Reducing noise: Proper threading can reduce channel noise, preventing users from being overwhelmed by messages that are part of a side conversation they may not be interested in. This is particularly important in large communities with thousands of readers.
Protecting contributors: Hassling individuals, especially those providing critical updates or going above and beyond, can discourage them from contributing in the future, negatively impacting the community's overall value.
Human element: Miscommunication is common, and understanding that some critical community members might bend rules slightly in urgent situations fosters a more forgiving and inclusive environment.
Key considerations
Clarity of rules: Ensure community rules are clearly articulated and easily accessible to all members to minimize misunderstandings. Resources like Thinkific's community rules examples can be helpful.
Moderator burden: Recognize that expecting volunteers to apply subjective judgment to every situation can be taxing. If nuanced enforcement is desired, consider providing clearer guidelines or additional moderator support.
Private feedback channels: Encourage members to address rule violations or moderator concerns via direct messages rather than public call-outs to prevent escalating conflicts and personal attacks. This helps maintain a positive community environment, akin to how terms and conditions can guide user behavior.
Value of communication: Prioritize fostering communication, especially during crises, over strict adherence to formatting rules, ensuring vital information reaches those who need it.
Community health: The ultimate goal is a vibrant, helpful community. Rules and their enforcement should always serve this purpose, not become an end in themselves. A healthy community benefits everyone, much like good email deliverability ensures messages reach their intended recipients.
Marketer view
Community Manager from Email Geeks notes that some members have other information channels, but the majority rely solely on the group for updates. This means strict threading ensures everyone has access to critical information.
01 Sep 2020 - Email Geeks
Marketer view
Marketer from Email Geeks explains that having good info is vital, especially when facing many questions from others. Clear organization helps quickly find answers and provide support.
02 Sep 2020 - Email Geeks
What the experts say
Experts in community management and deliverability emphasize that rigid rule enforcement without human judgment can be detrimental. They advocate for an empathetic approach, especially when dealing with key contributors who provide vital information, even if it occasionally bends a rule. The focus should be on nurturing a vibrant, helpful community rather than enforcing rules arbitrarily. Moderators, despite their best efforts, often find themselves navigating complex grey areas where rules need flexibility.
Key opinions
Empathy in enforcement: Rules should not be applied without judgment or empathy, as doing so can alienate valuable members and deter participation.
Purpose of rules: The primary goal is maintaining a vibrant, helpful community, not simply enforcing rules for their own sake. When rules become a barrier, they fail their purpose, much like an email blacklist that incorrectly blocks legitimate mail.
Arbitrary enforcement: Some rules are already enforced inconsistently, reinforcing the need for human judgment to ensure fairness and prevent driving members away.
Value of external contributors: When important external entities or experts (like Spamhaus representatives) contribute valuable, time-sensitive information, they should not be 'chased out' by rigid rule application.
Moderator challenges: Moderation is a demanding and often thankless job, involving difficult decisions in grey areas where there isn't a clear 'right' or 'wrong' approach.
Key considerations
Situational judgment: Community managers should apply judgment, refraining from repeatedly reminding someone to thread if they are clearly under pressure or in an otherwise silent channel. The focus should be on the utility of the message.
Protecting vital information: In extraordinary circumstances, such as widespread email blocking impacting many users, prioritizing the immediate dissemination of solutions and updates should take precedence over strict formatting rules.
Community management as a career: Recognize the professionalism required in community management, acknowledging the hard work and dedication of volunteers and administrators who often work unconventional hours to keep the community running smoothly. This is as critical as understanding the hidden factors that affect deliverability rates.
Feedback integration: Establish mechanisms for discreetly providing feedback to moderators if perceived arbitrary enforcement occurs, rather than escalating public disputes that can damage community morale.
Expert from Email Geeks notes that hassling people who aren't usually present, especially when they've gone out of their way to provide crucial updates, will likely deter them from doing so again. This can severely impact the flow of vital information to the community.Prioritizing the immediate need for communication over strict adherence to minor formatting rules is essential for retaining valuable contributors and ensuring community health.
01 Sep 2020 - Email Geeks
Expert view
Expert from Email Geeks states that the goal of community management is to maintain a vibrant, helpful environment, not merely to enforce rules for the sake of enforcement. Rules should serve the community's purpose, not hinder it.An overly rigid approach can lead to a community that is compliant but not truly engaging or supportive.
02 Sep 2020 - Email Geeks
What the documentation says
Official documentation and research often emphasize the importance of clear, accessible rules for any community, digital or otherwise. These guidelines aim to foster safe, respectful, and productive environments. However, they also implicitly acknowledge the need for practical application, recognizing that rigid enforcement without consideration for context can be counterproductive to the very goals they intend to achieve. The balance lies in establishing a framework that promotes order while allowing for the natural flow of communication and participation.
Key findings
Clear guidelines are foundational: Establishing unambiguous rules is crucial for setting behavioral expectations and maintaining order within a community. Without them, chaos ensues, impacting the quality of discourse.
Promoting positive interaction: Community rules should encourage respectful communication, meaningful participation, and collaboration, contributing to a high-energy and connected environment.
Accessibility standards: Regulations, such as those related to the ADA, often include enforceable accessibility standards. While not directly about threading, this principle highlights that rules must be practical and enable access, not impede it, for all users.
Balancing freedom with control: Effective policies balance freedom of expression with necessary controls to prevent abuse, aiming to create a safe space without stifling engagement. This is relevant to ethical concerns, such as ethical concerns of content protection.
Safety and trust: Rules are fundamentally about creating a safe and trustworthy environment where members feel comfortable interacting and contributing. This extends beyond basic behavior to the structure of communication itself.
Key considerations
Purpose-driven enforcement: Enforcement should align with the core purpose of the community. If a rule, when strictly enforced, detracts from the community's ability to share vital information or build connections, its application should be re-evaluated.
Reporting and procedures: Effective community rules include clear reporting mechanisms and consistent enforcement procedures to ensure fairness and transparency. This reduces perceived arbitrariness in moderation.
Adaptability: While rules provide structure, community guidelines should possess a degree of adaptability to accommodate unusual circumstances or urgent information dissemination. This flexibility prevents rules from becoming roadblocks during critical times, much like managing email throttling and delays.
Good Samaritan clauses: Some frameworks suggest 'Good Samaritan' rules protecting those who attempt to facilitate communication or content, reserving strict legality judgments for higher authorities. This implies leniency for well-intentioned actions that might technically break minor rules.
Technical article
Documentation from Disco highlights the importance of developing clear and transparent guidelines for community rules. These guidelines help set expectations and ensure that all members understand what is acceptable behavior. It's not just about having rules, but making them easily digestible and accessible for everyone.
05 Mar 2024 - Disco
Technical article
Documentation from Thinkific states that setting rules should encourage teamwork, respectful communication, and meaningful participation. These elements are key to maintaining high energy and strong connections within the community. Rules are a tool to foster positivity, not just to restrict.