The choice between Slack and Discord for online communities, especially for a large group like Email Geeks, involves weighing several factors, including cost, functionality, and user adoption. A key concern, as highlighted in the provided Slack thread, is accessing older content, which often requires a paid upgrade on platforms like Slack due to their message retention policies. This challenge prompts discussion on alternative platforms and strategies for knowledge retention within online communities.
Key findings
Content access: Accessing older messages on Slack (beyond a certain limit, e.g., 10,000 messages for free plans) typically requires a paid subscription, which can be prohibitively expensive for large communities, potentially costing tens of thousands of dollars monthly.
Platform cost: For very large communities, the premium features of platforms like Slack can incur significant recurring costs, making the free tier's message limits a critical bottleneck for historical knowledge.
User migration: Migrating a large, established community (e.g., 7,000 members) from one platform to another, such as from Slack to Discord, presents a substantial challenge in terms of user adoption and re-engagement.
Purpose fit: While Discord is often favored for gaming and voice communication, Slack tends to be preferred for professional, text-centric, and business-oriented communication, which aligns well with the needs of a community like Email Geeks.
Content retention strategies: Users can mitigate the issue of inaccessible old content by actively starring or saving important messages within Slack, creating a personal archive for future reference.
Key considerations
Community size: For growing communities, future scalability and the long-term cost of retaining message history should be assessed early. Consider how platforms manage inactive members or if they impact message limits.
Feature set: Evaluate which platform features are most crucial for the community. For technical discussions, the ability to manage threads in technical channels and easily search content might be paramount. A detailed comparison of features, like those found in Slack vs. Discord guides, can be helpful.
Community habits: Established communities often have ingrained habits. Shifting platforms can lead to reduced engagement or a fractured community if not handled carefully.
Archiving strategy: Regardless of the platform, a strategy for archiving critical discussions or key findings outside the main chat platform could prove valuable for long-term knowledge retention.
What email marketers say
Email marketers actively participating in communities like Email Geeks often face practical challenges related to platform limitations, particularly concerning historical data access. Their opinions highlight the importance of communication quality, the ease of knowledge sharing, and the user experience when choosing a platform for professional interaction. They also tend to prioritize solutions that are immediately actionable for their day-to-day email deliverability troubleshooting.
Key opinions
Value of community: The community itself is highly valued for troubleshooting and getting feedback on issues, often more so than the specific platform features.
Frustration with content limits: Marketers frequently express frustration when they cannot access older, relevant content due to platform message limits, as this hinders problem-solving and learning.
Need for solutions: There's a strong desire for practical solutions to overcome these limitations, whether through platform upgrades or alternative content retention methods.
Openness to alternatives: Some marketers are open to exploring alternative platforms like Discord if it addresses the content access problem, indicating a willingness to adapt for improved functionality.
Practical workarounds: Adopting personal strategies, such as starring important messages, is a common workaround to retain access to valuable information in the face of platform limitations.
Key considerations
Immediate problem solving: When facing issues like email bounce reasons, marketers prioritize quick access to solutions and community support. Understanding why emails go to spam relies on readily available information.
Information retention: For ongoing reference and learning, marketers need reliable methods to save and retrieve valuable past discussions, impacting their ability to improve email inbox placement.
Platform familiarity: The familiarity of a platform, like Slack in many professional environments, plays a significant role in its continued use, even if there are some limitations.
Seeking help: Many marketers use these communities primarily for peer support and feedback, making accessibility for new questions more important than deep historical archiving for everyday use.
Marketer view
Marketer from Email Geeks states that they didn't realize Slack wouldn't link to their original message, making older content inaccessible. They offer to re-explain the thread's content via direct message. This highlights the content visibility issues for historical conversations.
22 Feb 2020 - Email Geeks
Marketer view
Marketer from Quora notes their preference for Discord over Slack, primarily because Discord is almost entirely free. They state that the only optional upgrade is for cosmetic features like animated emojis and custom profile banners.
15 Mar 2023 - Quora
What the experts say
Experts involved in community management and platform selection offer insights based on experience with various communication tools. Their perspectives often focus on the broader implications of platform choice, including cost sustainability for large groups, the practicalities of user migration, and the core purpose a platform serves for a professional community. They emphasize that while free options exist, the specific needs of a highly technical community like Email Geeks may warrant a platform tailored for professional discourse.
Key opinions
High cost of retention: Maintaining access to unlimited historical content on Slack for a large community can indeed incur extremely high monthly costs, as much as $50,000, making it impractical for many volunteer-run groups.
Migration challenges: The effort required to move thousands of members to a new platform and ensure their adoption is a significant deterrent, often outweighing the benefits of a new platform.
Platform suitability: For professional discussions, Slack is often deemed more appropriate than Discord, which is perceived to be better suited for audio communication and gaming communities.
Value of existing home: Community organizers are grateful that platforms like Slack are willing to host their large communities, despite the limitations, acknowledging the implicit value exchange.
Direct data analysis: When troubleshooting email deliverability issues, experts advise looking at the actual rejection messages, rather than relying solely on summarized data from ESPs. This is critical for diagnosing complex problems like email deliverability issues.
Key considerations
Strategic platform choice: The initial decision on a communication platform should involve thorough research, considering the community's size, growth, budget, and primary communication needs. This aligns with choosing optimal tools for expert consultation.
Community investment: The effort and investment in building a community on a specific platform (like the Email Geeks Slack) create inertia that makes switching difficult, even if a new platform offers benefits.
Hybrid solutions: For communities with diverse communication needs, a hybrid approach using multiple platforms (e.g., Slack for daily chat, an external wiki or forum for long-term content archiving) might be considered.
User experience: The overall user experience, including ease of navigation, search functionality, and notification management, significantly impacts member engagement and satisfaction.
Expert view
Expert from Email Geeks explains that the cost to retain older content on Slack for a community of their size is substantial, estimating it at $50,000 per month. This highlights the financial barrier to accessing full message history.
22 Feb 2020 - Email Geeks
Expert view
Expert from Spam Resource warns that shared IP addresses can quickly lead to blocklist issues if one user exhibits problematic sending behavior. This underlines the importance of maintaining good sender reputation on any platform.
01 Nov 2023 - Spam Resource
What the documentation says
Official documentation and research often provide generalized comparisons of communication platforms, highlighting their intended uses, features, and limitations. While they may not directly address the specifics of a niche community like Email Geeks, they offer foundational knowledge on message retention, scalability, and user management capabilities. These resources are critical for understanding the technical underpinnings that inform the practical experiences of users and community managers.
Key findings
Intended use: Documentation often categorizes Slack as a tool for team communication and Discord for more informal, often audio-centric group interactions, particularly in gaming.
Content archiving: Many free tiers of communication platforms, including Slack, have limitations on message history or file storage, meaning older content becomes inaccessible without an upgrade.
Scalability: Some free versions of enterprise communication tools impose limits on the number of members, which can be a major constraint for large, public communities.
Feature differentiation: While both platforms offer text chat, differences exist in voice/video capabilities, integrations, and customization options, which impact their suitability for specific community needs.
Key considerations
Long-term data strategy: Communities should plan for how to store and access valuable historical discussions independently of the chosen platform's limitations, possibly through external databases or knowledge bases. This is particularly important for complex topics like DMARC, SPF, and DKIM.
Moderation tools: Documentation for community platforms often outlines available moderation tools. These are crucial for managing large groups and preventing issues that could lead to negative domain reputation for members.
API access: For advanced users, evaluating API access and integration capabilities is important for custom archiving solutions or connecting with other tools.
Community purpose: The fundamental purpose of the community, whether for casual chat, technical support, or knowledge sharing, should drive the platform selection. As GeeksforGeeks points out, Slack excels in team communication while Discord offers different strengths.
Technical article
Documentation from Monadical Consulting notes that platforms like Discord and Slack are best for large, public, noisy forums, but can be risky for very small or oppressed communities. They highlight easier moderation as a pro for these platforms.
05 Aug 2022 - Monadical Consulting
Technical article
Documentation from GeeksforGeeks outlines that Slack is a magnificent tool for team communication, while implying Discord provides different features. This positions Slack as a robust option for structured, collaborative environments.