Who are the best email deliverability speakers for an in-person event in NYC?

Key findings

• Location matters: For an in-person event in NYC, speakers local to the area or those willing to travel internationally (if applicable) are preferred. Travel restrictions and comfort levels can influence speaker availability.
• Audience specificity: Speakers should be able to tailor their content to the target audience, in this case, retail email marketers. This ensures the advice is directly applicable and engaging.
• Industry connections: Leveraging industry networks, such as professional communities or associations, can yield valuable recommendations for qualified speakers.
• Reputation and experience: Look for individuals with a proven track record of speaking at events and demonstrable expertise in email deliverability, particularly those who understand why emails fail and how to prevent it.

Key considerations

• Event timeline: Be mindful of the event date (e.g., October in NYC) as potential speakers may already have prior engagements or travel restrictions. Early outreach is crucial.
• Speaker bureau resources: Organizations like Women of Email offer speaker bureaus that can help connect event organizers with qualified professionals.
• Content relevance: Ensure the speaker's expertise aligns with specific deliverability challenges faced by retail marketers, such as list hygiene, sender reputation, or handling promotional emails effectively.
• Engagement style: Consider if the speaker's style is dynamic and engaging for an in-person setting, potentially including interactive elements or Q&A sessions.

Key opinions

• Practical application: Marketers value speakers who can translate complex deliverability concepts into clear, actionable strategies relevant to their daily operations and campaign goals.
• Industry relevance: Speakers who understand the specific challenges of retail email marketing (e.g., promotional content, holiday surges) are highly regarded.
• Networking opportunities: Many marketers look for events that not only offer informative speakers but also opportunities to connect with peers and experts. Conferences are key for this.

Key considerations

• Actionable takeaways: The primary goal for marketers attending deliverability sessions is to gain strategies they can immediately implement to boost email deliverability rates.
• Audience engagement: Speakers should be able to engage with an audience of retail email marketers, addressing their specific concerns about campaign performance and ROI.
• Current trends: Marketers appreciate speakers who are up-to-date on the latest changes from ISPs like Google and Yahoo, as these directly impact their campaigns. Monitoring Google Postmaster Tools is often a topic of interest.

Key opinions

• Technical depth: Experts emphasize the importance of understanding authentication protocols like SPF, DKIM, and DMARC, as these are fundamental to deliverability.
• Proactive strategies: They advocate for proactive measures, such as monitoring sender reputation and avoiding common pitfalls that lead to blocklistings (or blacklistings).
• ISP relations: Many experts highlight the ongoing dialogue and understanding required with major Internet Service Providers (ISPs) to ensure optimal deliverability.

Key considerations

• Authentication standards: A speaker should be proficient in explaining the nuances of DMARC, SPF, and DKIM, and how they impact email acceptance.
• Troubleshooting methodology: Experts can provide insights into troubleshooting deliverability issues, a valuable skill for marketers.
• Reputation management: Understanding how sender reputation influences deliverability is a core area of expert knowledge.

Key findings

• Standard compliance: Documentation stresses adherence to RFCs and industry standards for email authentication (SPF, DKIM, DMARC) to ensure messages are accepted by receiving servers.
• Reputation building: Official guidelines often detail how positive sender reputation is built through consistent, wanted email sending and low complaint rates, which are key to avoiding blocklists (or blacklists).
• Policy enforcement: ISPs enforce their own policies based on industry best practices, making it crucial for senders to understand these evolving rules.

Key considerations

• Authentication configuration: A speaker should be able to explain the importance of properly configuring email authentication records, such as how to fix common DMARC issues.
• Mailbox provider requirements: Speakers should be aware of specific deliverability updates from major mailbox providers like Google and Yahoo, as these often drive significant changes for marketers.
• Best practices for bulk sending: Documentation outlines best practices for senders to maintain good standing and avoid getting on a blocklist. A speaker should be able to translate these into actionable advice.