The world of email deliverability is rapidly expanding, and with it, the demand for skilled professionals. If you are looking to break into this specialized field, an internship can be an invaluable stepping stone. It provides practical experience, networking opportunities, and a deeper understanding of how emails land in inboxes, or sometimes, don't.
Finding the right deliverability internship requires a targeted approach. It is not always as straightforward as searching for typical marketing or IT internships, as this niche often combines elements of both. This guide will walk you through the key steps and resources to help you secure a valuable learning experience in email deliverability.
Understanding email deliverability
Before you start your search, it is helpful to understand what email deliverability encompasses. It is more than just sending emails; it involves ensuring those emails reach the recipient's inbox rather than their spam folder. This includes managing sender reputation, understanding internet service provider (ISP) filtering, and implementing authentication protocols like SPF, DKIM, and DMARC. A strong foundation in these areas will make you a more attractive candidate.
Deliverability specialists are crucial for businesses that rely on email for communication, marketing, or sales. They analyze email performance, diagnose issues, and implement strategies to improve inbox placement. This could involve everything from monitoring a domain's standing on an email blacklist (or blocklist) to optimizing email content for better engagement. The role demands both technical acumen and an understanding of email marketing best practices.
Why deliverability matters
Email deliverability is not just a technical detail; it directly impacts a business's bottom line. When emails fail to reach the inbox, it means lost opportunities, reduced customer engagement, and wasted resources. A deliverability internship offers a chance to learn how to identify and fix these critical issues. It provides exposure to various tools and strategies, such as improving email deliverability for maximum impact. Gaining experience in this area sets you apart.
Finding opportunities: online vs. networking
One of the most effective ways to find an internship is through online job boards. Many companies, especially larger ones or those specializing in email services, post openings on platforms like ZipRecruiter for email deliverability internships. Don't limit your search to specific job titles either; broader terms like "email marketing intern" or "digital marketing intern" might also lead to deliverability-focused roles. Always read the job description carefully to identify deliverability responsibilities.
Networking is another powerful tool. Many internships, particularly in niche fields like deliverability, are filled through connections. Attend industry virtual events, join online communities, and connect with professionals on platforms like LinkedIn. Reach out to individuals in deliverability roles, ask for informational interviews, and express your interest in gaining experience. Sometimes, a direct email inquiry to a company you admire can lead to an unadvertised opportunity.
The flexibility of remote work has opened up many possibilities for internships. While some roles may require you to be on-site, many companies are now open to remote interns, especially for analytical or technical roles within deliverability. This broadens your potential opportunities significantly, allowing you to apply to companies regardless of your geographical location, which can be particularly beneficial for east coast candidates looking for a remote placement.
Platform
Key Features for Interns
ZipRecruiter
Extensive listings, specific filters for internship and email deliverability. Good for broad searches.
LinkedIn
Professional networking, direct company pages, and job postings. Essential for connecting with industry experts.
Indeed
Large volume of job and internship listings. Useful for exploring various marketing and tech roles.
In-person internships
Direct supervision: Often provides closer mentorship and immediate feedback from colleagues.
Team integration: Easier to integrate into company culture and collaborate directly with teams.
Resource access: Direct access to internal tools, hardware, and in-house experts.
Remote internships
Flexibility: Offers greater flexibility in terms of location and sometimes working hours.
Broader reach: Allows you to apply to companies nationwide, not just locally.
Self-discipline: Develops strong organizational and self-management skills.
Crafting your application and interview strategy
Your resume and cover letter are your first impression. Tailor them specifically for deliverability roles. Highlight any coursework, projects, or personal interests related to email, data analysis, or network protocols. Even if you don't have direct deliverability experience, emphasize transferable skills like problem-solving, attention to detail, and a keen interest in technical marketing or cybersecurity.
During interviews, demonstrate your foundational understanding of email deliverability concepts. Be prepared to discuss topics such as SPF, DKIM, and DMARC, sender reputation, or why emails might go to spam. Even if your knowledge is theoretical, showing enthusiasm and a willingness to learn is key. Mentioning any personal projects where you've delved into email headers or analyzed deliverability reports can also be impressive.
Consider if you are looking for an internship for college credit or simply for experience. While some academic programs require internships for credit, many deliverability internships may be available purely for the valuable hands-on experience they provide. Be clear about your goals when communicating with potential employers to ensure alignment.
Building foundational knowledge in email deliverability
To stand out, immerse yourself in the world of email deliverability. There are many online resources available, from blogs and forums to specialized courses. Learning the basics of how mail servers communicate, what causes emails to bounce, or how to interpret a DMARC report will give you a significant advantage. This self-driven learning shows initiative and a genuine passion for the field, which employers value.
Dive into the technical aspects of email. Understand how IP addresses and domains affect sender reputation, and how email blacklists (or blocklists) function. Familiarize yourself with common email service providers (ESPs) and their roles in email sending. The more you understand the underlying mechanisms, the better equipped you'll be to contribute during an internship.
Consider taking online courses or certifications if available. While formal degrees in deliverability are rare, specialized training can fill knowledge gaps and demonstrate your commitment. Platforms offering courses on email marketing, email infrastructure, or network security might include modules relevant to deliverability. Engaging with online communities, such as the Email Geeks Slack channel, can also provide valuable insights and direct advice from seasoned professionals.
Industry forums: Participate in discussions to learn from real-world scenarios and ask questions.
Webinars and courses: Seek out online training or workshops on advanced email deliverability topics.
Your path to a deliverability career
Securing a deliverability internship is a strategic process that blends online searching, proactive networking, and continuous learning. By building a strong foundation and demonstrating genuine interest, you can successfully launch your career in this vital and evolving field.
The demand for deliverability expertise continues to grow as email remains a core communication channel. An internship offers the perfect gateway to gain the practical skills and connections needed to thrive. Keep exploring, keep learning, and your ideal deliverability internship will likely materialize.
Views from the trenches
Best practices
Always customize your resume and cover letter for each application, highlighting relevant skills and genuine interest.
Network actively within email marketing and deliverability communities, both online and at industry events.
Showcase any personal projects or self-study in email technical standards (like DNS records) during interviews.
Be open to remote internships; they significantly expand your potential opportunities globally.
Common pitfalls
Applying with generic resumes that don't reflect an interest in email deliverability specifically.
Underestimating the importance of foundational knowledge in email protocols and sender reputation.
Focusing only on major job boards and neglecting direct outreach to companies or professionals.
Not clarifying whether the internship is for college credit or simply for experience early on.
Expert tips
Familiarize yourself with email authentication protocols (SPF, DKIM, DMARC) before applying.
Understand common deliverability challenges such as spam traps and blacklists (or blocklists).
Learn to analyze basic email headers and interpret deliverability reports.
Develop strong analytical skills to diagnose email delivery issues effectively.
Marketer view
Marketer from Email Geeks says location is less important now, as remote internships are often an option, especially for technical roles.
July 2019 - Email Geeks
Expert view
Expert from Email Geeks says clarifying whether the internship is for college credit or purely for experience is a good idea.
ZipRecruiter
LinkedIn
Indeed
