Missing data in Google Postmaster Tools can be attributed to a multitude of factors. Data delays within Google's systems are common, requiring patience. Insufficient email volume to Gmail users is a primary cause, as Google has minimum reporting thresholds. Authentication issues (SPF, DKIM, DMARC) and high spam filtering rates also prevent data visibility. Sudden drops in IP reputation, infrastructure problems, recent algorithm updates, and changes in sending patterns (segmentation) can contribute. Additionally, the "Data shown with missing records" message is a known issue, while bugs within Postmaster Tools can't be ruled out. Troubleshooting involves checking Google's service status, verifying authentication, improving sending practices, monitoring server logs, and staying informed about Google's policies.
8 marketer opinions
Google Postmaster Tools may show missing records or no data for several reasons. Data delays within Google's processing systems, low email sending volume (below Google's threshold for reporting), recent algorithm updates or policy changes, sudden drops in IP reputation, and issues with email sending infrastructure can all lead to incomplete or absent data. Recent segmentation or changes in sending patterns may also cause temporary discrepancies while the system adjusts. Furthermore, temporary data processing issues or delays at Google can cause data to appear as missing.
Marketer view
Email marketer from Email Marketing Forum responds that if your IP reputation has suddenly dropped, Postmaster Tools might show limited or no data. The user suggests monitoring IP reputation using other tools in addition to Postmaster Tools to get a more comprehensive view of sender reputation.
30 May 2022 - Email Marketing Forum
Marketer view
Email marketer from Digital Marketing Community responds that Google Postmaster Tools showing missing records is due to either data delays within Google’s processing, or that your email sending levels are so low that Google doesnt consider them a priority to report.
15 Jan 2023 - Digital Marketing Community
3 expert opinions
Google Postmaster Tools showing missing records or no data can be attributed to several factors according to expert insights. Data reporting delays are common, with data potentially taking a few days to appear. The issue can also stem from Google's volume control settings, meaning insufficient email volume to Gmail addresses may result in data being unavailable. The "Data shown with missing records" message itself is a known issue, with potential backfilling by Google, though data isn't always recoverable. Google may have also implemented new volume requirements which prevent data from being shown if they are not met.
Expert view
Expert from Email Geeks explains that the "Data shown with missing records" message in Google Postmaster Tools is a known issue and Google may backfill the data, but sometimes the data is unavailable. Additionally, the expert is seeing data for some clients but not others, suggesting it could be related to the volume of emails sent to @gmail.com addresses and clarifies there is a different error for domains with low volume. She confirms that one of her clients has no data since May 6th but another has data through May 13th.
24 Jan 2024 - Email Geeks
Expert view
Expert from Spam Resource answers that when data disappears from Google Postmaster Tools, it may be related to the new volume requirements Google implemented around October 2023 and says "Google just turned on the volume control for reporting in GPT."
2 Jan 2022 - Spam Resource
5 technical articles
Google's documentation indicates that missing data in Postmaster Tools can stem from several causes. Insufficient email volume sent to Gmail users is a primary factor; low daily traffic may prevent data from displaying. Authentication issues (incorrect SPF, DKIM, DMARC setup) are another potential cause. High spam filtering rates, preventing emails from reaching inboxes, also contribute to missing data. Furthermore, occasional bugs within Postmaster Tools can lead to data reporting problems. For troubleshooting, Google advises checking its service status, verifying authentication, and ensuring compliance with Gmail's sending guidelines.
Technical article
Documentation from Google Developers Forum acknowledges that occasional bugs in Postmaster Tools can lead to data reporting issues. It advises users to report these issues through the feedback mechanism in Postmaster Tools so Google engineers can investigate and resolve them. It also advises patience as they resolve the bugs.
13 Dec 2024 - Google Developers Forum
Technical article
Documentation from Google Workspace Admin Help clarifies that incomplete or incorrect email authentication setup (SPF, DKIM, DMARC) can cause data to be missing in Postmaster Tools. It advises users to carefully check and validate their authentication settings to ensure emails are properly authenticated and data is reported correctly.
16 Nov 2021 - Google Workspace Admin Help
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