Summary
Emails sent directly through Gmail often bypass blocks encountered by SalesLoft or Salesforce for a multitude of reasons. Gmail benefits from a high and well-established sender reputation built on stringent spam filtering, security measures, strong authentication protocols, and the trust of billions of users. Its filtering system utilizes sophisticated algorithms and machine learning to adapt to spam trends and user feedback. Additionally, Gmail uses IP addresses with established positive reputations. In contrast, SalesLoft and Salesforce rely on user configurations, which, if misconfigured regarding SPF, DKIM, and DMARC records, can negatively impact deliverability. They often use shared IP addresses, making their sender reputation influenced by all users on that IP. Furthermore, emails sent via SalesLoft or Salesforce may include tracking pixels, personalized content, and HTML code variations that can trigger spam filters. Finally, Gmail's IP addresses are already 'warmed up', avoiding issues with new IPs being blocked.
Key findings
- Sender Reputation: Gmail possesses a superior sender reputation due to rigorous spam filtering, security protocols, and user trust.
- Filtering System: Gmail's filtering system utilizes sophisticated algorithms and machine learning that adapts over time.
- IP Reputation: Gmail employs IP addresses with established positive reputations.
- User Configuration: Salesforce and SalesLoft rely on user configurations that are frequently misconfigured for authentication protocols.
- Shared IPs: Salesforce and SalesLoft typically use shared IP addresses, impacted by the behavior of all users.
- Content Triggers: Emails through Salesforce and SalesLoft often use tracking, personalization and complex HTML that triggers spam filters.
- IP Warming: Gmail's IP addresses are pre-warmed, which avoids deliverability issues.
Key considerations
- Configuration Audit: Regularly audit SPF, DKIM, and DMARC configurations to ensure proper alignment with email sending practices.
- Dedicated IPs: Consider using dedicated IP addresses to isolate and manage sender reputation.
- Content Optimization: Optimize email content to minimize spam trigger keywords, reduce tracking and simplify HTML code.
- Warming Strategy: Implement a gradual IP warming strategy when introducing new IP addresses or domains.
- Header Inspection: Analyze email headers to diagnose deliverability issues, and ensure compliance with standards.
- Spam Monitoring: Monitor spam complaints, feedback loops, and bounce rates to identify areas needing improvement.
- Engagement: Maintain high levels of list hygiene to ensure you are sending emails to an engaged and active audience.
What email marketers say
12 marketer opinions
Emails sent directly through Gmail often bypass blocks encountered by SalesLoft or Salesforce due to several factors. Gmail benefits from a strong, established sender reputation, sophisticated spam filtering systems, and consistent authentication protocols. In contrast, SalesLoft and Salesforce rely on user configurations which, if misconfigured, can negatively affect deliverability. These platforms also often use shared IP addresses, where the email practices of all users influence deliverability. Furthermore, emails sent via SalesLoft or Salesforce may include tracking pixels, personalized content, and variations in HTML that can trigger spam filters, unlike simpler emails sent directly from Gmail. Finally, Gmail's IP addresses are already 'warmed up', avoiding deliverability issues associated with new IP addresses.
Key opinions
- Sender Reputation: Gmail benefits from a high sender reputation due to stringent policies and authentication methods, built on trust from billions of users.
- User Configuration: SalesLoft and Salesforce rely on user configurations, and misconfigurations can negatively impact deliverability.
- Shared IP Addresses: SalesLoft and Salesforce often use shared IP addresses, where the sending reputation is influenced by all users, affecting deliverability.
- Tracking and Personalization: Emails from SalesLoft/Salesforce may include tracking pixels, personalized content, and variations in HTML, triggering spam filters.
- IP Warming: Gmail's IP addresses are already 'warmed up', avoiding issues with new IPs being blocked, unlike new setups on SalesLoft/Salesforce.
- Email Authentication: Salesforce deliverability issues can arise from improper configuration of SPF, DKIM, and DMARC records. These authentication methods are crucial for verifying the sender's identity and preventing spoofing.
Key considerations
- Email Authentication: Ensure SPF, DKIM, and DMARC records are properly configured for SalesLoft/Salesforce to improve email authentication and prevent spoofing.
- Dedicated IP: Consider using a dedicated IP address for sending emails through SalesLoft or Salesforce to isolate sender reputation.
- Content Optimization: Review and optimize email content sent via SalesLoft/Salesforce to minimize triggers for spam filters (e.g., reduce tracking pixels, simplify HTML).
- IP Warming: If using a new IP address for SalesLoft/Salesforce, implement a proper IP warming strategy to build a positive sending reputation gradually.
- Monitor Sender Reputation: Regularly monitor sender reputation using tools like Google Postmaster Tools to identify and address deliverability issues promptly.
- Review Sending Practices: Review sending practices to ensure the volume of emails is consistent with the recipient engagement. Adjust as necessary.
Marketer view
Email marketer from Mailjet shares that sender reputation is key. Gmail trusts emails coming directly from its servers due to its stringent policies and authentication methods. Third-party platforms like SalesLoft and Salesforce can have varying sender reputations based on their users' email practices, which affects deliverability.
13 Jun 2022 - Mailjet
Marketer view
Email marketer from Neil Patel's Blog explains that Gmail often bypasses blocks because of its high sender reputation, which is built on the trust of billions of users and strong authentication protocols. SalesLoft and Salesforce, while legitimate platforms, rely on user configurations, and misconfigurations can negatively impact deliverability.
22 Nov 2022 - Neil Patel's Blog
What the experts say
2 expert opinions
Emails sent via Gmail often bypass blocks that SalesLoft or Salesforce encounter primarily due to Gmail's strong sender reputation and use of established, positive IP addresses. Gmail's rigorous spam filtering and security measures contribute to this reputation. SalesLoft and Salesforce, on the other hand, may utilize a wider range of IP addresses, some with less favorable histories, which can result in emails being blocked more frequently.
Key opinions
- Established Reputation: Gmail benefits from a well-established sender reputation due to stringent spam filtering and security measures.
- IP Address: Gmail uses IP addresses with established positive reputations, enhancing deliverability.
- Variable Reputation: SalesLoft/Salesforce send from a wider range of IPs, some of which might have less favorable histories leading to blocks.
Key considerations
- Monitor IP Reputation: Regularly monitor the IP reputation of addresses used by SalesLoft/Salesforce to identify and mitigate potential deliverability issues.
- Dedicated IP: Consider using dedicated IP addresses for SalesLoft/Salesforce to manage and control sender reputation more effectively.
- Implement Best Practices: Ensure best practices for email sending are followed through SalesLoft/Salesforce to avoid negatively impacting IP and sender reputation.
Expert view
Expert from Word to the Wise responds that Gmail uses IP addresses with established positive reputations, while SalesLoft/Salesforce send from a wide range of IPs, some of which might have less favorable histories leading to blocks.
7 Nov 2023 - Word to the Wise
Expert view
Expert from Spam Resource explains that Gmail has a well-established sender reputation due to its stringent spam filtering and security measures. This built-in trust often allows emails to bypass blocks that might affect other platforms where sender reputation varies more widely among users.
21 May 2022 - Spam Resource
What the documentation says
5 technical articles
Gmail's emails sometimes bypass blocks because of its sophisticated filtering system that uses algorithms and machine learning. This system adapts based on user feedback, improving accuracy over time. In contrast, deliverability issues in Salesforce can arise from improper configurations of SPF, DKIM, and DMARC records. Differences in email header information between Gmail and third-party platforms like SalesLoft and Salesforce can influence how email servers perceive the sender's authenticity. Proper DMARC implementation is crucial, and misconfigurations can cause emails sent through these platforms to fail authentication checks. Examining anti-spam message headers can provide further insights into why an email was marked as spam.
Key findings
- Sophisticated Filtering: Gmail's filtering system uses algorithms and machine learning to identify and block spam, adapting over time with user feedback.
- Authentication Issues: Salesforce deliverability issues can arise from improper configurations of SPF, DKIM, and DMARC records.
- Header Differences: Differences in email header information can influence how email servers perceive sender authenticity.
- DMARC Implementation: Proper DMARC implementation ensures only authorized senders use the domain; misconfigurations can cause blocks.
- Header Analysis: Examining anti-spam message headers can provide insights into reasons for emails being marked as spam.
Key considerations
- Correct Configuration: Ensure correct configuration of SPF, DKIM, and DMARC records in Salesforce to improve deliverability.
- Header Consistency: Maintain consistency in email header information to avoid triggering spam filters.
- DMARC Alignment: Align SalesLoft/Salesforce configurations with your DMARC policy to ensure proper authentication.
- Header Analysis: Analyze anti-spam message headers to diagnose and address deliverability issues.
Technical article
Documentation from Salesforce Trailhead explains that deliverability issues in Salesforce can arise from improper configuration of SPF, DKIM, and DMARC records. These authentication methods are crucial for verifying the sender's identity and preventing spoofing. When not set up correctly, emails may be flagged as suspicious.
27 Sep 2021 - Salesforce Trailhead
Technical article
Documentation from Google Workspace Admin Guide explains that Gmail's filtering system uses sophisticated algorithms and machine learning to identify and block spam and malicious content. This system learns from user feedback (marking emails as spam or not spam) and adapts over time, improving the accuracy of its filtering.
17 Nov 2024 - Google Workspace Admin Guide
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