Why are my emails going to the promotions tab in Gmail? - Knowledge Base

Summary

IPs and domains are suddenly blacklisted by Spamhaus due to various factors, including direct spam activity, compromised systems, poor email list hygiene, sudden changes in sending patterns, shared hosting issues, and negative IP reputation. Spamhaus's DBL, SBL, and XBL identify entities involved in spam, malware, and related activities. To prevent blacklisting, it's crucial to secure systems, maintain clean email lists, implement email authentication (SPF, DKIM, DMARC), monitor sender reputation, and understand Spamhaus's listing criteria and sophisticated filtering methods.

Key findings

Spam Activity: Direct involvement in spamming, hosting phishing sites, or distributing malware leads to blacklisting (SBL, DBL).
Compromised Systems: Compromised accounts or systems sending spam without the owner's knowledge result in blacklisting (SBL, XBL).
Poor List Hygiene: High bounce rates and spam complaints due to outdated or unengaged email lists cause blacklisting.
Sending Patterns: Sudden changes in sending volume or patterns can trigger spam filters, leading to blacklisting.
Shared Hosting: Actions of other users on shared hosting can negatively impact the entire server's IP reputation, resulting in blacklisting.
Spam Traps: Sending email to spam trap addresses indicates poor list hygiene and will cause blacklisting.
Negative IP Reputation: A history of spam or malicious activity associated with an IP address increases its likelihood of being blacklisted.
Sophisticated Methods: Blacklists use advanced methods to analyze email content, headers, and sending behavior to identify spam.
DBL, SBL, XBL: Spamhaus maintains the DBL (Domains), SBL (IPs), and XBL (Exploits) for identifying spam sources.

Key considerations

Monitor Reputation: Regularly check your IP address and domain against blacklists to identify any issues promptly.
Improve Security: Implement strong passwords, enable two-factor authentication, and regularly scan for malware to prevent account compromises.
Clean Email Lists: Regularly remove invalid or inactive email addresses from your list and use double opt-in to ensure engagement.
Authenticate Emails: Implement SPF, DKIM, and DMARC to verify the authenticity of your emails and prevent spoofing.
Monitor Sending Practices: Maintain consistent sending volumes and patterns to avoid triggering spam filters.
Shared Hosting: If on shared hosting, consider the reputation of other users on the server and the hosting provider's policies.
Spam Traps: Avoid sending to spam traps by maintaining a clean and engaged email list.
Sender Reputation: Proactively manage and monitor your sender reputation to ensure positive standing with email providers.

What email marketers say

10 marketer opinions

IPs and domains suddenly enter the Spamhaus blacklist due to a variety of reasons, including: direct spam activity, compromised systems, association with spam sources, hitting spam traps, poor email list hygiene (high bounce rates, spam complaints), sudden changes in sending patterns, compromised email accounts, shared hosting issues, and negative IP reputation. A hardware outage at Spamhaus can also trigger listings. Remediation involves improving email practices, securing systems, and requesting delisting.

Key opinions

Spam Activity: Direct involvement in spamming, hosting phishing sites, or distributing malware leads to blacklisting.
Compromised Systems: Compromised accounts or systems sending spam without the owner's knowledge result in blacklisting.
Poor List Hygiene: High bounce rates and spam complaints due to outdated or unengaged email lists cause blacklisting.
Sending Patterns: Sudden changes in sending volume or patterns can trigger spam filters, leading to blacklisting.
Shared Hosting: Actions of other users on shared hosting can negatively impact the entire server's IP reputation, resulting in blacklisting.
Hardware Issues: Hardware outages at Spamhaus can cause changes leading to some listings, which are often later resolved.
Spam Traps: Sending email to spam trap addresses is a sign of poor list hygiene and will cause blacklisting.
Negative IP Reputation: A history of spam or malicious activity associated with an IP address increases its likelihood of being blacklisted.

Key considerations

Monitor Reputation: Regularly check your IP address and domain against blacklists to identify any issues promptly.
Improve Security: Implement strong passwords, enable two-factor authentication, and regularly scan for malware to prevent account compromises.
Clean Email Lists: Regularly remove invalid or inactive email addresses from your list and use double opt-in to ensure engagement.
Authenticate Emails: Implement SPF, DKIM, and DMARC to verify the authenticity of your emails and prevent spoofing.
Monitor Sending Practices: Maintain consistent sending volumes and patterns to avoid triggering spam filters.
Shared Hosting: If on shared hosting, consider the reputation of other users on the server and the hosting provider's policies.

Marketer view

Email marketer from EmailProviderHelp.com responds that another common reason for sudden blacklisting is a compromised email account. If a hacker gains access to your account, they can use it to send large volumes of spam, leading to immediate blacklisting. Always use strong, unique passwords and enable two-factor authentication to protect your accounts.

28 Jun 2024 - EmailProviderHelp.com

Marketer view

Marketer from Email Geeks shares that they are experiencing DBL and CSS listings for a client and the ticket response for DBL provided no help.

17 Sep 2021 - Email Geeks

What the experts say

3 expert opinions

Sudden Spamhaus blacklisting results from poor email list management (hitting spam traps), neglecting sender reputation, and inadequate security measures. Prevention requires understanding factors impacting sender reputation, monitoring blacklists, implementing email authentication (SPF, DKIM, DMARC), securing systems, and following list management best practices.

Key opinions

Spam Traps: Sending emails to spam traps, addresses designed to catch spammers, leads to immediate blacklisting.
Sender Reputation: Neglecting sender reputation, a key factor for deliverability, contributes to blacklisting.
Security Measures: Inadequate security measures, such as weak passwords, can lead to compromised systems used for spamming.
Authentication: Lack of email authentication protocols can lead to spam filters rejecting messages.

Key considerations

Monitor Blacklists: Regularly check your IP address and domain against blacklists to identify issues.
Implement Authentication: Use SPF, DKIM, and DMARC to verify email authenticity and prevent spoofing.
Strengthen Security: Use strong passwords and monitor networks to prevent system compromises.
Manage Email Lists: Follow email list management best practices to avoid spam traps and maintain a good reputation.

Expert view

Expert from Word to the Wise details that to prevent blacklisting, you should ensure your systems are secure, use strong passwords, and regularly monitor your network for suspicious activity. Employing email authentication standards such as SPF, DKIM, and DMARC can help to verify the authenticity of your emails and prevent spoofing.

28 May 2021 - Word to the Wise

Expert view

Expert from Spam Resource responds that to avoid blacklisting, it's essential to understand the various factors that can impact your sender reputation. This includes monitoring your IP address and domain for blacklisting, implementing proper email authentication, and following best practices for email list management. Regularly cleaning your email list and engaging with your subscribers can also help to maintain a positive sender reputation.

1 Aug 2021 - Spam Resource

What the documentation says

4 technical articles

Spamhaus blacklists (DBL, SBL, XBL) identify domains and IPs involved in spam activity, including direct spamming, hosting spam-promoted content, compromised systems, and malware infections. MultiRBL adds that blacklists use sophisticated methods to analyze email content, headers, and sending behavior to identify and block spam.

Key findings

DBL Purpose: The Domain Block List (DBL) identifies domains found in spam emails due to spam activity.
SBL Purpose: The Spamhaus Block List (SBL) identifies IP addresses involved in spam activity.
XBL Purpose: The Exploits Block List (XBL) identifies IP addresses infected with malware and sending spam.
Sophisticated Methods: Blacklists use advanced methods to analyze email content, headers, and sending behavior to identify spam.

Key considerations

Avoid Spam Activity: Ensure your domains and IPs are not directly involved in sending spam.
Secure Systems: Protect your systems from being compromised and used for spamming.
Monitor Network: Monitor your network for malware infections and remove them promptly.
Optimize Email: Optimize your email content, headers, and sending behavior to avoid triggering spam filters.

Technical article

Documentation from Spamhaus explains the Domain Block List (DBL) is a real-time database of domain names found in spam emails. Listing in the DBL indicates that the domain has been associated with spam activity. Domains can be listed for various reasons, including being directly involved in sending spam, hosting content promoted in spam, or being compromised and used by spammers.

13 Oct 2021 - Spamhaus

Technical article

Documentation from Spamhaus explains the Exploits Block List (XBL) is a list of IP addresses which are infected by trojans, worms and viruses, and are sending spam or other malicious email traffic. It is a subset of the Spamhaus Composite Blocking List (SBL).

21 Oct 2021 - Spamhaus