Who can I hire to manage my dedicated IP warm-up strategy?
Summary
What email marketers say9Marketer opinions
Email marketer from Quora explains that there are specialized email deliverability consultants and agencies that offer dedicated IP warming services. These professionals have expertise in email infrastructure and can help optimize your sending reputation.
Email marketer from Email Vendor Selection highlights that many ESPs partner with or have in-house deliverability experts who can manage IP warming as part of a larger email strategy. They suggest contacting your ESP's account manager for details.
Email marketer from StackExchange shares that it's often beneficial to find a consultant familiar with your industry and target audience. They can better tailor the IP warming strategy to align with your email content and sender reputation goals.
Email marketer from Jason Resnick's Blog suggests searching for email deliverability consultants on platforms like LinkedIn or Upwork. He highlights the importance of checking their references and ensuring they have experience with your specific ESP.
Email marketer from SparkPost shares that some ESPs offer deliverability services, including IP warming, as part of their managed services. They emphasize the importance of choosing a provider with a proven track record and strong deliverability expertise.
Email marketer from Mailjet explains that many Email Service Providers (ESPs) offer professional services packages that include IP warming as a managed service, this can be more expensive but provides direct access to expertise and support.
Email marketer from Email Geeks explains that if your domain reputation is already established as high (or at least medium) and doesn't have high bounce or complaint rates, you can slowly shift the weight over each day. It becomes trickier if you are moving to another ESP where you have to reconfigure your DNS and authentications.
Email marketer from Litmus explains Email deliverability consultants and agencies that specialize in IP warming can provide expertise in setting up proper authentication, managing sending volume, and monitoring deliverability metrics.
Email marketer from Reddit user r/emailmarketing suggests searching on freelance platforms like Upwork or Fiverr for email marketing specialists who advertise IP warmup services. They recommend checking reviews and portfolios before hiring.
What the experts say5Expert opinions
Expert from Email Geeks shares their strategy of modifying the shared:dedicated IP ratio (e.g., 100:0, 95:5, 90:10, etc.) until it reaches 0:100.
Expert from Email Geeks warns that while ESPs with automation to help facilitate warming can be a good thing, outside services with their own robot army of "good addresses" that mark your mail as not spam are very bad, as Google is cracking down on those.
Expert from Spamresource explains that some consultants will manage the entire warm-up process, including list segmentation, sending schedules, and monitoring deliverability metrics. They note that it's crucial to choose someone experienced with your specific ESP and industry.
Expert from Email Geeks shares that depending on the platform and level of effort, you could hire a consultant or contractor to manage IP warming, giving them access to push buttons and talk to ESP support directly.
Expert from Word to the Wise highlights the importance of finding a deliverability consultant or expert who is familiar with reputation monitoring tools and can help you interpret the data they provide. This enables more informed decisions about your warm-up strategy.
What the documentation says4Technical articles
Documentation from SendGrid suggests contacting their support team for recommendations on certified partners and deliverability consultants who can assist with IP warming and deliverability optimization.
Documentation from Mailchimp suggests reaching out to their support or exploring Mailchimp Experts for assistance with deliverability strategies. While they don't explicitly manage IP warming for dedicated IPs, they can connect you with vetted partners.
Documentation from Amazon Web Services advises consulting with their support team or a deliverability consultant for guidance on IP warming strategies tailored to your specific sending patterns and volume.
Documentation from Google Postmaster Tools recommends monitoring your IP reputation and deliverability metrics during IP warming to identify and address any issues early on. Many deliverability consultants use this tool to assess effectiveness.