Summary
Finding the best email deliverability speakers for an in-person event in NYC involves considering local experts, compliance specialists (GDPR/CCPA), those experienced with ESPs, and speakers from vendor companies or organizations like M3AAWG and IETF. Events like Email Evolution Conference, Litmus Live, and platform-specific webinars are good scouting grounds. Recommendations also include following thought leaders on social media. Balancing technical and marketing expertise, assessing speaker relevance to the audience, and accounting for travel limitations are key considerations.
Key findings
- Local Experts: NYC-based speakers are readily available and reduce travel costs.
- Compliance Focus: Speakers specializing in GDPR/CCPA address a critical aspect of deliverability.
- ESP Experience: Speakers familiar with popular ESPs among retail marketers are valuable.
- Vendor Insights: Speakers from email vendor companies offer practical knowledge.
- M3AAWG & IETF: Speakers involved with M3AAWG and IETF have in-depth knowledge of standards.
- Platform Events: SparkPost, Mailchimp, Litmus, Microsoft, and Google offer internal and affiliated experts.
- Industry Events: Conferences such as Email Evolution Conference and Litmus Live are great scouting grounds.
- Blended Expertise: Speakers that offer blended technical and marketing expertise are valuable.
Key considerations
- Travel limitations: Consider local speakers to avoid logistical challenges and travel costs.
- Speaker relevance: Ensuring speaker experience is in the space of deliverability is important.
- Audience Needs: Determine if the audience wants to focus on technical aspects, marketing strategies, compliance, or a balanced view.
- Vendor neutrality: Is a unbiased view required, and not just a promotion of a particular vendor?
- Expert Level: Consider the audiences current level of expertise when choosing speakers.
What email marketers say
11 marketer opinions
Several sources offer advice on finding email deliverability speakers for an in-person event in NYC. Recommendations include looking for local speakers involved in the NYC email marketing community, those specializing in GDPR/CCPA compliance, and those with experience using specific ESPs popular among retail email marketers. Attending industry conferences and following thought leaders on social media are also suggested. Vendor speakers and those with proven success stories are highlighted as potentially strong choices. High profile individuals with marketing and tech backgrounds such as Steve Wozniak and Gary Vaynerchuk are also suggested.
Key opinions
- Local Experts: Speakers actively involved in NYC's email marketing community are recommended.
- Compliance Focus: Experts in GDPR and CCPA compliance are considered valuable.
- ESP Experience: Speakers with experience on ESPs popular with retail email marketers are recommended.
- Conference Speakers: Industry events like Email Evolution Conference and Litmus Live are good for scouting speakers.
- Vendor Insights: Speakers from email vendor companies are potential candidates.
- Success Stories: Speakers with experience helping companies improve email metrics (open, click rates) are valuable.
- Social Media: Following thought leaders in social media offers exposure to potential speakers.
Key considerations
- Local vs. National: Decide whether a local NYC expert or a nationally recognized speaker is preferred.
- Technical vs. Marketing Focus: Determine if the event requires a technical expert, a marketing strategist, or a blend of both.
- Compliance Expertise: Assess the importance of GDPR/CCPA expertise for the target audience.
- ESP Relevance: Consider the ESPs most relevant to the retail email marketers attending the event.
- Speaker Experience: Review speakers’ past presentations and success stories to assess their suitability.
- Budget: Ensure there is enough budget for travel and expense for any speakers outside of the New York area
Marketer view
Email marketer from Email Marketing Pros recommends attending industry conferences like Email Evolution Conference and Litmus Live to discover potential speakers.
11 May 2023 - Email Marketing Pros
Marketer view
Email marketer from LinkedIn recommends checking out local email marketing meetups and conferences in the NYC area to find speakers who are actively involved in the community.
27 May 2023 - LinkedIn
What the experts say
4 expert opinions
Experts recommend focusing on speakers with deep technical knowledge and practical experience in email deliverability. A local speaker is suggested due to travel considerations. Speakers at M3AAWG meetings, particularly those presenting on best practices and emerging threats, are recommended. It's also suggested to consider speakers that can address both technical aspects (authentication, infrastructure) and the marketing side (content, segmentation). Additionally, expertise in email standards through participation in IETF working groups is seen as a valuable attribute.
Key opinions
- Local Option: A local speaker may be ideal to avoid travel complications.
- M3AAWG Expertise: Speakers from M3AAWG meetings offer expertise in best practices and emerging threats.
- Technical & Marketing Balance: A speaker should ideally understand both the technical and marketing sides of deliverability.
- IETF Participation: Involvement in IETF working groups indicates a strong grasp of email standards.
Key considerations
- Travel limitations: Is travel going to be an issue for any speaker candidates and should local NYC people be preferenced.
- Meeting Relevance: Ensure the chosen speaker's expertise from M3AAWG aligns with the event's specific topics.
- Audience Needs: Determine whether the audience requires more technical insights, marketing strategies, or a balanced approach.
- Standards Proficiency: Consider the importance of in-depth knowledge of email standards for the event's objectives.
Expert view
Expert from Word to the Wise recommends considering speakers who can address both the technical aspects of deliverability (authentication, infrastructure) and the marketing side (content, segmentation).
28 Aug 2023 - Word to the Wise
Expert view
Expert from Email Geeks suggests a local speaker, <@U9RPVUZN3>, due to travel restrictions, after also acknowledging their own potential travel issues.
13 Jan 2024 - Email Geeks
What the documentation says
5 technical articles
Various email platforms' documentation points to their own experts as potential speakers. SparkPost, Mailchimp, Litmus, Microsoft, and Google all highlight their internal or affiliated events and speakers. These platforms suggest looking to their own webinars, conference series, and experts for expertise in email marketing, deliverability best practices, DMARC, SPF, and DKIM configuration.
Key findings
- Platform Experts: Email platforms offer their own experts as potential speakers.
- Internal Events: Webinars and conferences hosted by these platforms are good sources of speakers.
- Technical Focus: Experts from Google and Microsoft tend to focus on technical aspects like authentication.
Key considerations
- Bias: Speakers from platforms may promote their own services or products.
- Event Focus: Consider the event's primary focus when selecting speakers from specific platforms.
- Audience Needs: Align the speaker's expertise with the audience's knowledge level and interests (technical vs. marketing).
- Topic Focus: Choose speakers with a DMARC, SPF, DKIM speciality for highly technical audience
Technical article
Documentation from Mailchimp highlights their Mailchimp Presents series, which sometimes includes speakers on email marketing and deliverability topics.
25 Jun 2024 - Mailchimp Resources
Technical article
Documentation from Google, recommends their speakers from Google events or third-party webinars that have expertise in areas such as DMARC, SPF, and DKIM configuration.
1 Mar 2025 - Google Postmaster Tools
How can I accurately test and measure email deliverability and sender reputation?
How can I improve email deliverability and open rates for a client with a bad domain reputation, especially with Gmail, and what strategies should I use for unengaged users?
How can I improve my email and domain reputation and overall deliverability?
How can I improve my email deliverability?
What are the best online training resources for email deliverability?
