Monitoring email deliverability when sending from Microsoft Office or Google Workspace involves a multi-faceted approach combining platform-specific tools, third-party services, and adherence to best practices. Directly sending marketing emails from these platforms is discouraged due to the risk of account suspension; instead, using SMTP servers like Mailgun or Sendgrid through GoHighLevel (GHL) is recommended. For platform monitoring, Google Postmaster Tools tracks deliverability to Gmail, Microsoft SNDS monitors Outlook.com, Hotmail, and MSN, and Yahoo Sender Hub covers Yahoo users. Maintaining a good sender reputation involves using dedicated IPs, actively monitoring blocklists, and implementing email authentication protocols like SPF, DKIM, and DMARC. Third-party tools like GlockApps test email placement, Litmus ensures proper email rendering, and Mail-Tester.com checks spam scores. Setting up feedback loops (FBLs) with ISPs and analyzing inbox placement rates via seed lists are also crucial. Overall, proactive reputation management, coupled with diligent monitoring and adherence to best practices, is key to ensuring optimal deliverability.
10 marketer opinions
Monitoring email deliverability when sending from platforms like Microsoft Office or Google Workspace involves several key strategies and tools. A primary concern is avoiding direct marketing sends from these platforms to prevent account shutdowns; using SMTP mail servers like Mailgun or Sendgrid through GoHighLevel (GHL) is recommended instead. For monitoring, Google Postmaster Tools is essential for Gmail, while Microsoft SNDS tracks deliverability to Outlook.com, Hotmail, and MSN. Employing dedicated IP addresses and blocklist monitoring helps maintain a clean sender reputation. Tools like GlockApps test email placement, and Litmus ensures emails render correctly, avoiding spam triggers. Further protection involves using a separate domain for marketing emails. Services like Mail-Tester.com check spam scores, and MXToolbox verifies DNS records (SPF, DKIM, DMARC). Setting up feedback loops (FBLs) provides insights into spam complaints. Finally, DMARC implementation authenticates emails, improving deliverability and providing abuse reporting. In summary, a multi-faceted approach is needed, combining technical configuration, monitoring tools, and strategic sending practices.
Marketer view
Email marketer from Email Geeks warns against sending marketing emails from GHL using Google Workspace or Microsoft, as it may lead to account shutdown. Suggests using an SMTP mail server like Mailgun or Sendgrid for marketing emails out of GHL.
8 Sep 2021 - Email Geeks
Marketer view
Email marketer from Litmus Blog suggests using email testing tools to preview how emails render in different email clients and devices, which can indirectly impact deliverability. It ensures that emails are properly formatted and avoid triggering spam filters.
10 Oct 2024 - Litmus Blog
3 expert opinions
When monitoring email deliverability from Microsoft Office or Google Workspace, several key tools and practices emerge. Microsoft offers SNDS, Google provides GPT (likely referring to Google Postmaster Tools), and Yahoo has SenderHub for monitoring. More broadly, tracking sender reputation through blocklist and reputation service checks, and consistently analyzing inbox placement rates across different mailbox providers using seed lists, are also crucial. Proactive management of sender reputation and a focus on inbox placement analysis help identify and address deliverability issues effectively.
Expert view
Expert from Spam Resource (in a 2006 article, but the principles remain relevant) explains that monitoring your sender reputation is crucial. While the article doesn't directly list tools, it suggests consistently checking your IP and domain reputation across various blocklists and reputation services to understand how ISPs view your mail stream. It emphasizes proactive reputation management.
3 Mar 2022 - Spam Resource
Expert view
Expert from Email Geeks shares Microsoft has SNDS, Google has GPT, and Yahoo has SenderHub for deliverability monitoring. Notes he's unsure of ESPs that send mail from GWS or o365, except for cold email platforms.
28 Apr 2024 - Email Geeks
4 technical articles
Monitoring email deliverability when sending from Microsoft Office or Google Workspace involves leveraging platform-specific tools and implementing email authentication protocols. Google Postmaster Tools provides dashboards for monitoring sender reputation, spam rates, feedback loops, authentication, and encryption when sending to Gmail users. Microsoft's SNDS allows monitoring the health and reputation of sending IPs to Outlook.com, Hotmail, and MSN, offering data on complaint rates and spam trap hits. Yahoo Sender Hub provides insights into email traffic and sender reputation specifically for Yahoo users, including metrics on spam complaints, authentication status, and delivery rates. Implementing DMARC helps prevent email spoofing and phishing, improving deliverability through authentication and abuse reporting.
Technical article
Documentation from Yahoo explains that Yahoo Sender Hub provides insights into your email traffic and helps you monitor your sender reputation with Yahoo users. It includes metrics like spam complaints, authentication status, and delivery rates to Yahoo inboxes.
11 Jan 2022 - Yahoo
Technical article
Documentation from Microsoft explains that the Smart Network Data Services (SNDS) program allows you to monitor the health and reputation of your sending IPs when sending to Outlook.com, Hotmail, and MSN domains. It provides data on complaint rates and spam trap hits.
8 Oct 2024 - Microsoft
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