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What spam filters do NetZero and Juno use, and how can I resolve blocking issues?
Summary
To improve email deliverability and resolve blocking issues with NetZero and Juno, several actions are recommended. Understand that they primarily use homegrown spam filters. Communicate directly with their postmaster channels, warm up IPs gradually, monitor IP and domain reputation, and maintain rigorous list hygiene. Implement feedback loops, create engaging content, avoid spam trigger words, thoroughly test emails, and consider using dedicated IPs. Check for blocklisting on Spamhaus and adhere to SMTP standards (RFC 5321). Use DMARC, SPF, and DKIM for email authentication, and engage support staff at smaller ESPs for direct assistance. Utilize resources like the United Online postmaster page.

Key findings

  • Homegrown Filters: NetZero and Juno primarily use their own spam filters.
  • Direct Communication: Direct contact with NetZero/Juno's postmaster is crucial for issue resolution.
  • IP Warming: Gradual IP warming helps establish a positive sending reputation.
  • Reputation Monitoring: Monitoring IP and domain reputation helps identify deliverability issues.
  • List Hygiene: Maintaining clean email lists improves deliverability and sender reputation.
  • Feedback Loops: Feedback loops provide data about spam complaints.
  • Engaging Content: Engaging content reduces spam flagging.
  • Spam Words: Avoiding spam trigger words prevents filtering.
  • Email Testing: Testing ensures correct rendering and avoids spam triggers.
  • Dedicated IPs: Dedicated IPs enhance deliverability for high-volume senders.
  • Spamhaus Blocklists: Checking and removing from Spamhaus improves deliverability.
  • SMTP Standards: Adhering to RFC 5321 ensures proper email formatting.
  • DMARC/SPF/DKIM: Email authentication protocols improve deliverability.
  • Support Engagement: Engaging ESP support staff is beneficial.
  • United Online Resource: The United Online postmaster page provides assistance.

Key considerations

  • Proactive Strategies: Implement these strategies proactively.
  • Ongoing Monitoring: Continuously monitor engagement and reputation.
  • Compliance: Comply with NetZero/Juno policies.
  • Resource Utilization: Use available tools and resources.
  • Consistent Effort: Maintain good email practices consistently.
What email marketers say
10 marketer opinions
To resolve blocking issues with NetZero and Juno, several strategies are recommended. These include direct communication with their postmaster channels, gradual IP warming by sending initially to engaged users, monitoring IP and domain reputation using tools, practicing rigorous list hygiene to remove invalid addresses, setting up feedback loops for spam complaint data, creating engaging content to improve engagement rates, avoiding spam trigger words, testing emails across different email clients, and considering dedicated IPs for large senders. These actions aim to improve sender reputation and ensure emails are not flagged as spam.

Key opinions

  • Direct Contact: Contacting NetZero/Juno's postmaster channels is crucial for resolving specific blocking issues.
  • IP Warming: Gradual IP warming helps establish a positive sending reputation with NetZero/Juno.
  • Reputation Monitoring: Actively monitoring IP and domain reputation helps identify deliverability problems early.
  • List Hygiene: Maintaining a clean email list improves sender reputation and deliverability.
  • Feedback Loops: Feedback loops provide valuable data about why emails are marked as spam.
  • Engaging Content: Creating relevant and engaging content reduces the likelihood of emails being flagged as spam.
  • Spam Words: Avoiding spam trigger words prevents emails from being automatically filtered.
  • Email Testing: Testing emails across different clients ensures correct rendering and avoids triggering spam filters.
  • Dedicated IPs: Using dedicated IPs can improve deliverability for high-volume senders.

Key considerations

  • Proactive Approach: Implement these strategies proactively to prevent blocking issues rather than reacting to them.
  • Engagement Metrics: Closely monitor engagement metrics (opens, clicks, complaints) to assess email performance.
  • ISPs Policies: Stay informed about NetZero/Juno's specific email policies and requirements.
  • Tool Utilization: Utilize available tools (e.g., Google Postmaster Tools, Sender Score) to monitor reputation and identify potential problems.
  • Consistent Effort: Maintaining good email practices is an ongoing effort, not a one-time fix.
Marketer view
Email marketer from Email Deliverability Blog emphasizes the importance of creating engaging and relevant email content that recipients want to receive. High engagement rates (opens, clicks) signal to ISPs like NetZero/Juno that your emails are valuable and less likely to be spam.
21 Dec 2021 - Email Deliverability Blog
Marketer view
Email marketer from Gmass recommends using dedicated IPs, which establishes your brand as the sole sender of emails from the source. As a result, sender reputation and deliverability rates are improved. This method is best for businesses that send large email volumes.
5 Mar 2023 - Gmass
What the experts say
4 expert opinions
Addressing blocking issues with NetZero and Juno involves understanding their spam filtering and implementing best practices. NetZero and Juno primarily use homegrown filters. Utilizing Feedback Loops (FBLs) to monitor spam complaints, maintaining meticulous list hygiene by removing inactive addresses, and directly engaging with support staff at smaller ISPs are crucial steps. The United Online postmaster page can be a useful resource.

Key opinions

  • Homegrown Filters: NetZero and Juno mainly rely on their own, internally developed spam filters.
  • Feedback Loops: Setting up Feedback Loops helps identify and rectify issues causing spam complaints.
  • List Hygiene: Regularly cleaning email lists is vital for a positive sender reputation.
  • Support Engagement: Direct interaction with support staff at smaller ESPs can expedite issue resolution.
  • United Online Postmaster Page: The United Online postmaster page may offer assistance with NetZero issues.

Key considerations

  • Proactive Monitoring: Continuously monitor and analyze feedback loop data to proactively address spam complaints.
  • Regular Maintenance: Implement a consistent schedule for list hygiene and sender reputation checks.
  • Personal Communication: When encountering issues, directly contact support at NetZero/Juno for personalized assistance.
  • Resource Utilization: Take advantage of resources like the United Online postmaster page to understand their policies and guidelines.
Expert view
Expert from Email Geeks explains that NetZero and Juno primarily use their own homegrown filters. Additionally, she provides a link to a United Online postmaster page (<http://postmaster.untd.com/blocked.html>) that might be helpful for NetZero as well, suggesting it could potentially resolve blocking issues.
12 Feb 2024 - Email Geeks
Expert view
Expert from Word to the Wise answers explains that getting support staff involved in solving blocking problems with smaller ESPs will increase the chances of the problem being solved quickly. This is because you will be speaking to the right people, and more likely to get a response. In addition, smaller ESPs have smaller support teams, meaning that support staff are more likely to be able to solve technical problems.
15 Aug 2023 - Word to the Wise
What the documentation says
4 technical articles
Resolving blocking issues with NetZero and Juno involves several key documented processes and standards. The United Online Postmaster offers a resource with email policies and a contact form. Spamhaus provides a method for checking and removing IP addresses from their blocklists. Adhering to RFC 5321 (SMTP standards) ensures proper email formatting, and implementing DMARC protects against spoofing, improving deliverability and reducing blocking chances.

Key findings

  • United Online Resource: The United Online Postmaster provides email policies and a contact form for addressing blocking issues.
  • Spamhaus Blocklists: Checking and removing your IP from Spamhaus blocklists is crucial for deliverability.
  • SMTP Standards: Adhering to RFC 5321 (SMTP standards) ensures proper email formatting and transmission.
  • DMARC Implementation: Implementing DMARC protects against spoofing, improving deliverability and reducing blocking.

Key considerations

  • Policy Compliance: Ensure compliance with NetZero and Juno's specific email policies and guidelines.
  • Blocklist Monitoring: Regularly check your IP address against known blocklists like Spamhaus.
  • Technical Compliance: Ensure your email infrastructure and practices adhere to SMTP standards.
  • Authentication Protocols: Implement email authentication protocols like SPF, DKIM, and DMARC to improve deliverability.
Technical article
Documentation from United Online Postmaster provides a resource (<http://postmaster.untd.com/blocked.html>) for senders experiencing blocking issues with NetZero and Juno, detailing their email policies and offering a contact form for resolution.
11 Nov 2022 - United Online Postmaster
Technical article
Documentation from DMARC.org details the Domain-based Message Authentication, Reporting & Conformance (DMARC) standard, which helps protect your domain from email spoofing and phishing attacks. Implementing DMARC, along with SPF and DKIM, can improve email deliverability and reduce the chances of being blocked by ISPs like NetZero and Juno.
29 Aug 2021 - DMARC.org
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