The new Google Postmaster Tools dashboard is being rolled out in waves, leading to inconsistencies in access and data. While it offers improved metrics, diagnostic tools, and subdomain granularity, users are experiencing several issues, including limited initial data, data discrepancies between old and new reports, and potential spam complaint spikes. Data reporting delays, bugs, and A/B testing complexities due to phased rollouts are also causing concern. Access is through the same URL, requiring domain verification. Users are advised to monitor both old and new versions and report any significant discrepancies.
10 marketer opinions
The rollout of the new Google Postmaster Tools dashboard has been uneven, with access varying across accounts. Users are experiencing several issues, including limited initial data, discrepancies between new and old reports, and potential spam complaint spikes. The new dashboard offers subdomain granularity, but data reporting delays and bugs are causing concern. A/B testing with the dashboard may cause issues due to updates being rolled out in waves.
Marketer view
Email marketer from Email Marketing Tips Blog shares their concern of how long it has taken to roll out the new dashboard and the bugs that are still occurring in the tool.
17 Oct 2024 - Email Marketing Tips Blog
Marketer view
Marketer from Email Geeks shares that the new Google Postmaster Tools dashboard is visible in some accounts, but not others. When forcing the URL in some accounts, it returns a 404 error.
3 Apr 2025 - Email Geeks
3 expert opinions
The new Google Postmaster Tools dashboard is rolling out in waves, leading to immediate availability for all users. It boasts an improved spam percentage graph and subdomain granularity for better analysis. However, data reporting delays are a concern, advising against making immediate decisions based on the most recent data.
Expert view
Expert from Word to the Wise suggests users should be aware of potential delays in data reporting within the new Google Postmaster Tools. She states there might be a lag between when events occur and when they are reflected in the dashboard, advising senders to avoid making immediate decisions based on the most recent data and to consider trends over longer periods.
18 May 2024 - Word to the Wise
Expert view
Expert from Word to the Wise highlights the improved granularity offered by the new Google Postmaster Tools, allowing senders to analyze data at a subdomain level. He emphasizes the importance of leveraging this feature to pinpoint specific areas of concern within their email program and optimize deliverability accordingly.
9 Apr 2022 - Word to the Wise
3 technical articles
The new Google Postmaster Tools aims to improve deliverability insights with enhanced metrics, diagnostic tools, and granular views of issues. Access is through the same URL as before, requiring domain verification. The rollout is gradual, happening in stages. Data discrepancies between the old and new versions are acknowledged, with Google working to resolve them. Users are advised to monitor both versions and report significant discrepancies.
Technical article
Documentation from Google Workspace Updates Blog outlines that the new Postmaster Tools can be accessed through the same URL as the previous version. Senders need to verify their domain to access the data. The blog post mentions that Google is gradually rolling out the updated interface and features to all users over the coming weeks.
4 Jan 2022 - Google Workspace Updates Blog
Technical article
Documentation from Google Forums acknowledges that some users are experiencing data discrepancies between the old and new Postmaster Tools. The post indicates that Google is aware of the issue and is working to resolve it. It advises users to monitor both versions for the time being and report any significant discrepancies.
27 Mar 2025 - Google Forums
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