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What are the considerations for using soft fail vs hard fail in SPF policies?

Summary

Choosing between an SPF soft fail (~all) and hard fail (-all) policy is a critical decision that impacts email deliverability and overall email authentication strategy. While a hard fail policy might seem more secure by explicitly rejecting unauthorized senders, it carries significant risks, particularly with legitimate email being incorrectly blocked before DMARC or DKIM can be fully evaluated. A soft fail policy, on the other hand, offers a more flexible approach, signaling a potential issue without immediate rejection, thereby allowing DMARC to apply its policy and provide valuable feedback through reports. This approach is widely recommended for its ability to balance security with deliverability, especially during the initial phases of DMARC implementation or in complex email environments.

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What email marketers say

Email marketers often navigate the complexities of SPF policies to balance strong authentication with reliable deliverability. Their perspectives frequently highlight the practical implications of choosing between soft fail and hard fail, especially concerning campaigns, customer communication, and avoiding accidental blocklists. The consensus generally leans towards a cautious approach, leveraging DMARC's capabilities for enforcement and reporting rather than relying solely on SPF for outright rejection.

Marketer view

Email marketer from Email Geeks notes that their client's primary goal with an SPF fail configuration is to prevent unauthorized bulk mail sent internally to external recipients. They are looking for a robust solution to stop what they term "random acts of emailing" originating from within the company. This demonstrates a common challenge in large organizations where various departments or individuals might use unapproved sending methods, leading to deliverability issues.

30 Apr 2024 - Email Geeks

Marketer view

Email marketer from Email Geeks confirms the sentiment of relying on DMARC for policy enforcement, aligning with the idea that SPF soft fail (`~all`) effectively delegates the final blocking decision. This approach is seen as a way to maintain control over deliverability while ensuring that authentication failures are handled at a higher policy level. The collective agreement underscores the industry's shift towards DMARC as the central point for managing email authentication outcomes.

30 Apr 2024 - Email Geeks

What the experts say

Email deliverability experts consistently emphasize the strategic advantages of SPF soft fail over hard fail, especially in the context of a robust DMARC implementation. Their insights often delve into the technical nuances of how mailbox providers interpret SPF records and the potential pitfalls of overly aggressive policies. The consensus among experts is to prioritize a layered authentication approach where DMARC serves as the ultimate policy enforcer, leveraging the informational role of SPF soft fail.

Expert view

Expert from Email Geeks indicates that an SPF hard fail (`-all`) can sometimes take precedence and cause blocking even before DMARC has a chance to check for DKIM. While this behavior is more prevalent with smaller mailbox providers and not widespread, it represents an unnecessary risk. The underlying message is to avoid potential problems by adopting a more flexible SPF policy.

30 Apr 2024 - Email Geeks

Expert view

Expert from Email Geeks suggests that SPF soft fail (`~all`) is the preferable approach because it effectively passes the blocking decision to the DMARC policy. This allows DMARC to perform its full assessment, including DKIM checks, before determining the final fate of an email. This reflects a consensus that DMARC should be the primary enforcement mechanism for email authentication.

30 Apr 2024 - Email Geeks

What the documentation says

Technical documentation, particularly RFCs, provides the foundational definitions and guidelines for SPF, outlining the precise meaning and intended behavior of soft fail and hard fail mechanisms. This documentation clarifies how receiving mail servers are expected to interpret these signals, reinforcing the role of SPF as an authorization framework within the broader email ecosystem. It underscores the technical rationale behind preferring soft fail for flexibility and compatibility with DMARC.

Technical article

Documentation from RFC 7208 specifies that an email should technically not be rejected solely because SPF fails when the record ends with `~all`. This designation of a soft fail indicates that the message is likely unauthorized but permits the receiving server to accept it for further processing. This foundational rule clarifies the intended lenient nature of `~all`.

29 Apr 2024 - RFC 7208

Technical article

RFC 7208 further clarifies that the `~all` mechanism signifies that the sending host is probably not authorized to send mail for the domain, yet it explicitly advises against immediate rejection. This allowance enables other authentication methods, such as DKIM and DMARC, to contribute to the final delivery decision. It highlights `~all` as a warning rather than a definitive failure.

29 Apr 2024 - RFC 7208

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