Summary
The BIMI requirements for SVG files include being a vector graphic, square, using the 'tiny-ps' profile (specifically SVG Tiny 1.2 or SVG Tiny Portable/Secure), and being publicly accessible over HTTPS. The SVG must also accurately represent the brand's logo, and should not contain rasterized images or disallowed references. For Yahoo, a crucial aspect is brand recognition, achieved through consistent sending volume, a positive sender reputation, and DMARC compliance. A Verified Mark Certificate (VMC) is generally required to validate logo ownership and ensure only verified owners can associate the logo with their emails. While AOL supports BIMI, Gmail's support is still in pilot. Properly implemented DMARC is generally required.
Key findings
- SVG Requirements: SVG files must be vector graphics, square, adhere to the 'tiny-ps' profile (SVG Tiny 1.2 or SVG Tiny Portable/Secure), and be accessible over HTTPS. Avoid rasterized images and disallowed references.
- Yahoo Brand Recognition: Yahoo requires a certain level of brand recognition based on sending volume and sender reputation. Consistent sending history helps build this recognition. Requires DMARC compliance for BIMI implementation.
- Verified Mark Certificate (VMC): A VMC is necessary to validate logo ownership and is issued by a certifying authority after trademark verification. The logo must be a registered trademark.
- DMARC: DMARC must be implemented correctly, often requiring a policy of p=quarantine or p=reject.
Key considerations
- SVG File Creation: Ensure the SVG file is properly formatted according to the BIMI and SVG Tiny Portable/Secure specifications. Use a BIMI generator to check if needed.
- Building Sender Reputation: Focus on establishing a consistent sending history and maintaining a good sender reputation to meet Yahoo's brand recognition requirements.
- VMC Acquisition Process: Understand that obtaining a VMC involves trademark verification and certification, and may take time and resources.
- Gmail Support: Be aware that Gmail's BIMI support is currently in pilot, which may impact logo display for Gmail users.
- Logo Representation: Ensure the SVG accurately represents the brand's logo and does not contain any misleading or inappropriate content.
What email marketers say
11 marketer opinions
The BIMI requirements for SVG files include being a vector graphic, using the SVG Tiny Portable/Secure profile, and being publicly accessible via HTTPS. Yahoo specifically requires brand recognition, typically achieved through consistent sending volume and a positive sender reputation. A Verified Mark Certificate (VMC) is also generally required to verify logo ownership.
Key opinions
- SVG Requirements: SVG files must be vector graphics, conform to the SVG Tiny Portable/Secure profile, and be hosted securely (HTTPS).
- Yahoo Brand Recognition: Yahoo requires senders to establish brand recognition through consistent email sending and a positive sender reputation.
- Verified Mark Certificate (VMC): A VMC is typically required to verify logo ownership and is obtained from a certifying authority.
Key considerations
- SVG File Format: Ensure the SVG file adheres strictly to the SVG Tiny Portable/Secure profile to avoid rendering issues.
- Building Sender Reputation: Establish a consistent sending history and maintain a good sender reputation to meet Yahoo's brand recognition requirements.
- Obtaining a VMC: Budget time and resources to acquire a VMC, as it involves trademark verification and certification processes.
- Rasterization: Avoid including any rasterized images within the SVG file.
Marketer view
Email marketer from EasyDMARC highlights that Yahoo, brand recognition is gained through sufficient email sending volume over time. This is a crucial factor for BIMI logo display.
17 May 2024 - EasyDMARC
Marketer view
Email marketer from Valimail explains that the SVG file must be a vector graphic, be publicly accessible via HTTPS, and should accurately represent the brand's logo.
2 Jul 2021 - Valimail
What the experts say
4 expert opinions
BIMI requirements for SVG files and Yahoo brand recognition include ensuring the SVG file adheres to the SVG Tiny 1.2 standard and a Verified Mark Certificate (VMC) is required to prove logo ownership. Yahoo requires a strong sender reputation and proper DMARC authentication (p=quarantine or p=reject). Although AOL also supports BIMI, Gmail support is currently in pilot.
Key opinions
- SVG Standard: The SVG file must adhere to the SVG Tiny 1.2 standard to be valid for BIMI.
- VMC Requirement: A Verified Mark Certificate (VMC) is needed to prove logo ownership.
- Yahoo Requirements: Yahoo requires a strong sender reputation and DMARC authentication (p=quarantine or p=reject) for BIMI implementation.
- AOL Support: AOL supports BIMI, requiring a registered trademark and an SVG logo file hosted on a secure server.
Key considerations
- SVG Validation: Thoroughly validate the SVG file to ensure it meets the SVG Tiny 1.2 standard.
- VMC Acquisition: Plan for the process of obtaining a VMC, including trademark registration if necessary.
- DMARC Enforcement: Ensure DMARC is properly implemented with a policy of p=quarantine or p=reject to meet Yahoo's requirements.
- Gmail Pilot: Be aware that Gmail's BIMI pilot program is not yet underway, so logo display may not be immediate for Gmail users.
Expert view
Expert from Spamresource.com shares that in addition to the technical requirements for BIMI, such as DMARC compliance and a properly formatted SVG logo, a Verified Mark Certificate (VMC) is required to prove logo ownership and Yahoo requires a strong sender reputation.
1 Sep 2022 - Spamresource.com
Expert view
Expert from Email Geeks says the logo file doesn't meet the BIMI standard and needs to be redone.
27 Jan 2023 - Email Geeks
What the documentation says
4 technical articles
The BIMI requirements for SVG files include being a vector graphic, square in dimension, using the 'tiny-ps' profile of SVG, and being publicly accessible over HTTPS. A Verified Mark Certificate (VMC) is also required to validate ownership of the logo before it can be associated with emails.
Key findings
- SVG Format: SVG images must be vector graphics and conform to the 'tiny-ps' profile.
- Hosting Requirement: The SVG image must be publicly accessible over HTTPS.
- VMC Requirement: A Verified Mark Certificate (VMC) is mandatory to validate logo ownership.
Key considerations
- SVG Compliance: Ensure the SVG strictly adheres to the 'tiny-ps' profile to avoid display issues.
- HTTPS Accessibility: Confirm the SVG image is hosted on a server with a valid HTTPS certificate.
- Trademark Verification: Prepare for the trademark verification process required to obtain a VMC.
- Square SVG: The SVG logo should be square.
Technical article
Documentation from BIMI Group emphasizes that a Verified Mark Certificate (VMC) is required to prove logo ownership and ensure that only the verified owner can associate the logo with their emails.
21 Oct 2022 - BIMI Group
Technical article
Documentation from Entrust explains that to get a BIMI logo to display, you'll need a Verified Mark Certificate (VMC) to validate ownership of your logo. This VMC is issued by a certifying authority after verifying your trademark.
29 Dec 2024 - Entrust
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