Summary
Email marketers are actively seeking alternatives to GlockApps due to concerns over false positives, pricing, UI issues and poor customer support. They report that Glockapps is losing customers. Recommended alternatives encompass a wide range of approaches, including A/B testing (Mailjet), server health diagnostics (MXToolbox), comprehensive deliverability monitoring (MailMonitor, Return Path/Validity, Folderly, SendGrid, Postmark, Validity), and quick spam score checks (Mail-Tester). ZeroBounce is an alternative with some early positives. Using multiple tools is key due to the complexity of deliverability. The deliverability testing methodologies are seed list, panel, and predictive testing.
Key findings
- GlockApps Issues: Users are experiencing false positives, high pricing, UI problems, and slow support with GlockApps, leading to a search for replacements.
- Diverse Alternatives: A wide variety of tools are available, each offering unique features and focusing on different aspects of deliverability.
- Holistic Approach: The complexity of deliverability necessitates a multi-tool strategy, leveraging different tools for varied insights.
- Testing Methodologies: Experts emphasize the importance of understanding and utilizing different deliverability testing methodologies like seed lists, panels, and predictive testing.
Key considerations
- Individual Needs: Assess your specific testing requirements to identify the alternative tools that best address your unique needs.
- Budget Constraints: Balance the features of each tool with its pricing to find a solution that fits your budget.
- Integration Compatibility: Ensure that the chosen tools integrate seamlessly with your existing email marketing workflow.
- Support and Reliability: Consider the quality of customer support and the reliability of the tools when making your decision.
- Methodology Alignment: Consider which testing methodologies best align to your business and objectives
What email marketers say
16 marketer opinions
Email marketers are seeking alternatives to GlockApps due to concerns about false positives in inbox testing, pricing issues, and user interface problems. Several alternative tools are recommended, including ZeroBounce (for its new inbox placement testing), Mail-Tester (for quick spam score checks), SendForensics (for deliverability insights), Litmus (for pre-send testing), MailMonitor (for continuous deliverability monitoring), Return Path/Validity (for detailed deliverability analytics), Folderly (for inbox placement optimization), SendGrid (for deliverability testing and feedback loops), Postmark (for reliable transactional email delivery), and Validity (for data-driven deliverability insights). Some users are also experiencing issues with GlockApps' support and TLS/SSL connections. Glockapps is also losing customers due to the issues.
Key opinions
- False Positives: GlockApps' new seeds are generating significant false positives, leading to inaccurate inbox placement results.
- Pricing Concerns: Many users find GlockApps' current pricing to be too high, motivating them to seek more cost-effective alternatives.
- UI Issues: Some users report that GlockApps' user interface is not intuitive, making the tool difficult to use.
- Support Problems: Several users have experienced slow and inefficient support from GlockApps, contributing to their dissatisfaction.
- ZeroBounce: ZeroBounce is one possible tool to replace GlockApps, it has only been available for a short amount of time.
- Alternatives Exist: Numerous alternative tools offer similar or better inbox testing and deliverability monitoring capabilities.
Key considerations
- Testing Needs: Assess your specific testing requirements (e.g., inbox placement, spam score, authentication) to choose a tool that meets your needs.
- Budget: Consider the pricing of different tools and select one that fits within your budget.
- Integration: Ensure the chosen tool integrates well with your existing email marketing platform and workflow.
- Support Quality: Research the support quality of potential alternatives to ensure timely and effective assistance when needed.
- Multiple solutions: Using multiple tools may be needed due to complexity of deliverability.
Marketer view
Email marketer from ZeroBounce promotes its platform's inbox placement testing feature, which helps users identify if their emails are landing in the inbox, spam folder, or promotions tab. It also provides insights into IP reputation and authentication issues.
4 Dec 2021 - ZeroBounce
Marketer view
Email marketer from Folderly shares their platform's focus on achieving consistent inbox placement through a combination of inbox monitoring, deliverability audits, and AI-powered optimization strategies, ensuring emails reach the intended recipients.
10 Jun 2022 - Folderly
What the experts say
2 expert opinions
Experts emphasize the complexity of email deliverability, suggesting that a multi-tool approach is crucial. This involves using tools that offer feedback loops, seed lists, and reputation monitoring to gain a comprehensive understanding of how Internet Service Providers (ISPs) perceive your mail. Deliverability testing methodologies encompass seed list, panel, and predictive testing.
Key opinions
- Multi-Tool Approach: Due to the intricate nature of email deliverability, relying on a single tool is insufficient. Using multiple tools provides a more holistic view.
- Feedback Loops, Seed Lists, Reputation Monitoring: Tools offering these features are essential for understanding how ISPs view your mail and diagnosing deliverability issues.
- Variety of Testing Methodologies: Seed list, panel, and predictive testing are distinct approaches to deliverability testing, each with its own strengths and weaknesses.
Key considerations
- Complexity of Deliverability: Recognize that email deliverability is a complex and multifaceted issue, requiring a thorough and nuanced approach.
- Tool Selection: Choose tools that offer a combination of feedback loops, seed lists, and reputation monitoring to gain a comprehensive understanding of your deliverability performance.
- Testing Methodology: Understand the different deliverability testing methodologies and select the ones that are most appropriate for your specific needs and goals.
Expert view
Expert from Word to the Wise shares information on various deliverability testing methodologies. Provides information on seed list, panel, and predictive testing approaches.
23 Apr 2024 - Word to the Wise
Expert view
Expert from Spam Resource explains that using multiple tools is key, due to the complexity of deliverability. Suggests looking at tools that offer feedback loops, seedlists, and reputation monitoring to understand how ISPs are viewing your mail.
23 Feb 2022 - Spam Resource
What the documentation says
3 technical articles
Documentation sources highlight various methods for improving email deliverability. Mailjet recommends A/B testing and inbox placement testing. MXToolbox suggests using their free tools for server health diagnostics, blacklist checks, DNS analysis, and SMTP diagnostics. GlockApps' documentation focuses on interpreting inbox placement test results to identify issues with IP reputation, email authentication, and content, offering guidance on improving deliverability based on these findings.
Key findings
- A/B Testing: A/B testing, as suggested by Mailjet, is crucial for optimizing email content and subject lines to improve deliverability.
- Server Health Checks: MXToolbox offers free tools for diagnosing email server health and identifying deliverability issues.
- Result Interpretation: GlockApps provides documentation to understand inbox placement test results, aiding in identifying IP reputation, authentication, and content issues.
Key considerations
- Comprehensive Approach: A comprehensive approach to deliverability involves optimizing email content (A/B testing), monitoring server health, and analyzing inbox placement test results.
- Actionable Insights: Focus on using insights from testing and diagnostics to improve IP reputation, email authentication, and content.
- Tool Integration: Consider integrating various tools (A/B testing platforms, server health diagnostics, inbox placement testers) for a holistic view of deliverability.
Technical article
Documentation from GlockApps explains how to interpret the results of their inbox placement tests, focusing on identifying issues related to IP reputation, email authentication, and content. It provides guidance on how to improve deliverability based on test results.
11 Nov 2022 - GlockApps
Technical article
Documentation from Mailjet recommends using their platform for A/B testing and inbox placement testing to optimize email campaigns for better deliverability. They explain how A/B testing helps identify the most effective content and subject lines.
2 Aug 2021 - Mailjet
Are inbox placement platforms a good strategy for email deliverability?
How accurate are email spam testing tools and what are the alternatives?
How accurate are seed lists for email deliverability testing?
How accurate are seedlists in deliverability platforms like Everest and Glockapps?
How can I test email deliverability to mailboxes protected by Mimecast?
How reliable are GlockApps deliverability placement reports and what are the alternatives?
