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How to troubleshoot Orange.fr bounces (SMTP greeting failed) in Klaviyo?

Summary

Troubleshooting Orange.fr SMTP greeting failures in Klaviyo requires a multi-faceted approach encompassing technical configurations, sender reputation management, and understanding Orange.fr's specific policies. Key areas to address include ensuring proper EHLO/HELO configuration with matching DNS records, implementing strong sender authentication (SPF, DKIM, DMARC), managing shared IP risks, handling throttling and greylisting, and using the correct support channels for Orange.fr. A well-rounded strategy combining technical compliance and reputation building is essential for successful deliverability.

Key findings

  • EHLO/HELO Configuration: Improperly configured EHLO/HELO domains, including mismatches with reverse DNS or invalid FQDNs, are a primary cause of SMTP greeting failures. A valid, resolvable domain with corresponding A and PTR records is crucial.
  • Sender Authentication: Proper sender authentication (SPF, DKIM, DMARC) is essential for deliverability. Incomplete or incorrect configurations can lead to bounces.
  • Orange.fr Policies: Orange.fr employs aggressive throttling, greylisting, and reputation filtering. Understanding these policies is vital for avoiding deliverability issues.
  • Shared IP Risks: Using a shared IP address in Klaviyo can lead to deliverability issues due to the actions of other senders on the same IP. Negative reputation can impact your sending performance.
  • Connection Limits: Orange.fr has specific requirements for simultaneous connections, which ESPs may not fully implement. Exceeding these limits can trigger throttling.

Key considerations

  • Verify EHLO/HELO: Ensure your EHLO/HELO domain is correctly configured and matches your sending IP's reverse DNS.
  • Implement Authentication: Configure SPF, DKIM, and DMARC for your sending domain to establish trust with Orange.fr.
  • Monitor Reputation: Regularly monitor your IP and domain reputation using tools like Sender Score to identify and address potential issues.
  • List Hygiene: Maintain a clean and engaged email list to minimize complaints and improve your sending reputation.
  • Dedicated IP: Consider switching to a dedicated IP address to build and maintain your own sending reputation, especially if facing persistent deliverability challenges.
  • Manage Connections: Implement a connection management system to limit simultaneous connections to Orange.fr servers and avoid throttling.
  • Retry on Greylisting: If you suspect greylisting, retry sending the email. Note that it is difficult to determine the cause of failure on this.
  • Use Correct Contact Method: Use the contact form from the postmaster orange website for support, not the abuse email address.
  • Contact Klaviyo Support: If using a shared IP, inquire with Klaviyo support about the reputation of your shared IP and potential migration options.

What email marketers say

9 marketer opinions

Troubleshooting Orange.fr bounces with SMTP greeting failures in Klaviyo involves several key considerations. Orange.fr has specific requirements for connection limits, reputation, and authentication. Using shared IPs can lead to deliverability issues due to the actions of other users. Ensuring proper server configuration, particularly the EHLO/HELO domain and reverse DNS records, is crucial. Additionally, Orange.fr employs greylisting, so retrying the email is a possible solution. Due to strict throttling, using a dedicated IP may be required. You must also use the correct method of contact with orange.

Key opinions

  • Connection Limits: Orange.fr has specific requirements for simultaneous connections that ESPs may not fully implement. Check their documentation for specifics and adjust connection settings if possible.
  • Shared IP Issues: Using a shared IP address in Klaviyo can lead to deliverability problems due to the actions of other users on that IP. Consider switching to a dedicated IP.
  • EHLO/HELO Configuration: A mismatch between your 'HELO' or 'EHLO' message and your server configuration can cause SMTP greeting failures. Ensure they are correctly configured and resolvable.
  • Greylisting: Orange.fr uses greylisting. Retrying the email may be a solution, but it can be hard to troubleshoot.
  • Contact Method: Use the contact form from the postmaster orange website instead of the abuse email address.

Key considerations

  • Contact Orange.fr: Check Orange.fr's website for documentation on their requirements and contact them for assistance with specific issues.
  • Klaviyo Support: Contact Klaviyo support to inquire about the reputation of your shared IP and potential solutions for deliverability issues.
  • Reverse DNS: Ensure that a reverse DNS record (PTR record) is properly configured for your sending IP address, so it resolves back to your domain name.
  • Dedicated IP: If deliverability issues persist, consider switching to a dedicated IP address to build your own sending reputation.
  • Implement connection management: Implement a connection management system to limit simultaneous connections to Orange.fr servers to reduce throttling

Marketer view

Email marketer from EmailGeeks Forum responds that if using a shared IP address in Klaviyo, the sender's reputation could be affected by other users on that IP. They advise contacting Klaviyo support to inquire about the reputation of the shared IP and potential solutions.

24 Oct 2022 - EmailGeeks Forum

Marketer view

Email marketer from Reddit explains that you must ensure that a reverse DNS record (PTR record) is properly configured for your sending IP address, so it resolves back to your domain name.

3 Aug 2023 - Reddit

What the experts say

5 expert opinions

Troubleshooting Orange.fr bounces related to SMTP greeting failures in Klaviyo involves understanding the importance of a properly configured EHLO greeting, managing sender reputation, and recognizing Orange.fr's aggressive filtering practices. When using shared IPs, the ESP is primarily responsible for managing settings, but senders must also focus on email authentication and maintaining a good reputation.

Key opinions

  • EHLO Importance: A generic EHLO greeting from a shared IP doesn't provide enough sender information, increasing the likelihood of rejections. Ensure the EHLO contains a valid domain name.
  • ESP Responsibility: When using shared IPs, the ESP (like Klaviyo) is responsible for managing connection limits and other technical settings, though senders are also responsible for the sending reputation.
  • EHLO Configuration: A common cause of SMTP greeting failures is an improperly configured EHLO/HELO domain. Verify the domain is valid, resolvable, and has proper A and PTR records.
  • Reputation Filtering: Orange.fr is known for aggressive reputation filtering. Monitoring your IP and domain reputation is critical.

Key considerations

  • Proper EHLO: Ensure your EHLO greeting is properly configured with a valid and resolvable domain.
  • Reputation Monitoring: Monitor your IP and domain reputation using tools like Sender Score.
  • Proactive Hygiene: Engage in proactive list hygiene to maintain a positive sending reputation.
  • Authentication: Implement feedback loops, manage complaint rates, and authenticate your email using SPF, DKIM, and DMARC to build a positive sender reputation.

Expert view

Expert from Word to the Wise emphasizes the importance of sender reputation for email deliverability. They recommend implementing feedback loops, managing complaint rates, and authenticating your email using SPF, DKIM, and DMARC to build a positive sender reputation and improve deliverability to Orange.fr.

8 Apr 2024 - Word to the Wise

Expert view

Expert from Spam Resource explains that a common cause of SMTP greeting failures is an improperly configured EHLO/HELO domain. Ensure that the domain used in your EHLO/HELO command is a valid, resolvable domain with a corresponding A record and PTR record.

1 Feb 2025 - Spam Resource

What the documentation says

5 technical articles

Troubleshooting Orange.fr SMTP greeting failures in Klaviyo requires addressing multiple technical aspects of email sending. Proper configuration of EHLO/HELO domains, ensuring DNS records (A and PTR) match, implementing mutual TLS, and correctly setting up sender authentication (SPF, DKIM, DMARC) are critical. Failures typically stem from misconfigurations preventing successful handshake completion between sending and receiving servers.

Key findings

  • EHLO/HELO Mismatch: SMTP greeting failures occur if the EHLO/HELO domain doesn't match the sending IP's reverse DNS.
  • Mutual TLS: Server misconfiguration for mutual TLS can cause SMTP greeting failures. Ensure TLS is correctly set up.
  • Sender Authentication: Proper sender authentication (SPF, DKIM, DMARC) is crucial for deliverability, and incorrect settings can lead to failures.
  • DNS Configuration: The FQDN in the EHLO command must have corresponding A and reverse DNS (PTR) records; a mismatch leads to failures.
  • Server Settings: The cause of a failure in your SMTP greeting is usually a problem with your server settings, hostname, or DNS configuration.

Key considerations

  • DNS Records: Ensure proper DNS records (A and PTR) are configured and match the EHLO/HELO domain.
  • TLS Configuration: Verify your server's configuration for mutual TLS is correct.
  • Klaviyo Settings: Check Klaviyo's settings to confirm that SPF, DKIM, and DMARC are correctly configured for your sending domain.
  • Hostname & Reverse DNS: Keep your server's hostname and reverse DNS record in sync.
  • Handshake Completion: Troubleshoot any misconfigurations on the sending host that prevent the handshake from completing successfully.

Technical article

Documentation from RFC specifies that the EHLO command in SMTP must include a valid, fully-qualified domain name (FQDN) of the sending server. The FQDN must have a corresponding A record and reverse DNS (PTR) record. A mismatch can lead to greeting failures.

23 May 2023 - RFC 5321

Technical article

Documentation from Orange Postmaster explains that SMTP greeting failures can occur if the EHLO/HELO domain does not match the sending IP's reverse DNS or if the server is not properly configured for mutual TLS. They recommend ensuring proper DNS records and TLS configuration.

28 Jul 2022 - Orange Postmaster

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