Summary
The consensus from email marketing experts and official documentation sources (Google, Yahoo, AMP.dev, and Mailjet) is that registration for sending AMP emails is a one-time process per sender address. Once a sender's email address is registered, and they meet the required criteria (including DKIM and sender reputation), they do not need to re-register or resubmit email templates for subsequent AMP email sends from that same address. Google, Yahoo, and Mail.Ru are often part of this joint registration process.
Key findings
- One-Time Sender Registration: AMP email registration is a one-time requirement for each unique sender address.
- No Resubmission Needed: Once a sender address is registered, there's no need to resubmit individual email templates or body content for approval.
- DKIM and Sender Reputation: Registration typically involves verifying DKIM records and meeting Google's standards for sender reputation.
- Joint Platform Registration: The registration process often covers Google, Yahoo, and Mail.Ru.
Key considerations
- Sender Address Consistency: The 'one-time' registration applies specifically to a given sender address. Different sender addresses will require separate registrations.
- Initial Setup Complexity: The initial registration and setup process can be technically involved, requiring proper DKIM configuration and ensuring a positive sender reputation.
- Production Assessment: Passing the production assessment is important before registering.
What email marketers say
11 marketer opinions
The consensus across various email marketing platforms and expert opinions is that AMP email registration with Google is a one-time process per sender address. Once a sender's email address and DKIM domains are approved, subsequent AMP emails from that sender do not require re-registration or re-submission of the email body content. This registration process applies jointly to Google, Yahoo, and Mail.Ru.
Key opinions
- One-Time Registration: AMP email registration is a one-time process per sender address. Once approved, no re-registration is needed.
- No Content Resubmission: Body content of AMP emails does not need to be re-submitted for each send, only the initial registration matters.
- Joint Approval: AMP registration applies to Google, Yahoo, and Mail.Ru, streamlining the approval process across these platforms.
- Valid DKIM: Having a valid DKIM is crucial for the sender address approval.
Key considerations
- Sender Address Focus: The registration and approval process are tied to the sender address, so using different sender addresses may necessitate separate registrations.
- Initial Requirements: Passing Google's initial requirements, including DKIM setup and sender reputation, is essential for successful registration.
Marketer view
Email marketer from EmailGeekAnswers stated that you do not need to resubmit an email template with the same sender.
16 Oct 2024 - EmailGeekAnswers
Marketer view
Email marketer from Reddit responds that as long as the DKIM is valid, approval of the email sender address with Google is a one off.
11 Jul 2022 - Reddit
What the experts say
1 expert opinions
According to Laura Atkins from Word to the Wise, the AMP registration process includes a production assessment. Once this assessment is successfully completed, you are not required to resubmit email templates if they are sent from the same sender.
Key opinions
- Production Assessment: AMP registration requires a production assessment.
- No Resubmission After Assessment: After passing the production assessment, email templates from the same sender do not need to be resubmitted.
Key considerations
- Sender Consistency: The exemption from resubmission applies only when using the same sender that passed the initial production assessment.
Expert view
Expert from Word to the Wise, Laura Atkins, explains that AMP registration includes a production assessment, which, once passed, means you do not have to resubmit the email template with the same sender.
22 Sep 2021 - Word to the Wise
What the documentation says
4 technical articles
Official documentation from Google Developers, Yahoo Developer Network, AMP.dev, and Mailjet confirms that AMP email registration is required per sender address. This ensures proper authentication and prevents abuse. The registration process is a one-time setup involving a valid DKIM signature and meeting Google's requirements for sender reputation.
Key findings
- Per Sender Registration: Registration is required for each sender address.
- One-Time Setup: It's a one-time setup process once the sender address is registered.
- DKIM Requirement: A valid DKIM signature is a prerequisite for registration.
Key considerations
- Sender Reputation: Meeting Google's sender reputation requirements is necessary for successful registration.
- Authentication: The registration process is in place to ensure proper authentication and prevent abuse.
Technical article
Documentation from Google Developers specifies that registration is required for each sender address to send AMP emails, ensuring proper authentication and preventing abuse. A one-time registration is needed for each sending email address.
26 Jun 2022 - Google Developers
Technical article
Documentation from Mailjet specifies that after registering and meeting Google's requirements (including DKIM and a good sender reputation), you are set. You can now include AMP in your emails. Remember that this is a one-time setup for a sender.
26 May 2023 - Mailjet
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