Warming an IP at Microsoft typically takes several weeks to months, potentially longer (2-4 months) for a solid reputation, especially for new IPs. Experts and marketers agree that IP warming involves gradually increasing sending volumes. Microsoft's documentation highlights the importance of this gradual process. However, opinions differ regarding mitigation's impact on IP reputation. While one expert states mitigation resets reputation to zero, others, including Microsoft documentation, suggest it aims to restore sending capabilities but doesn't guarantee a complete reset. Post-mitigation, continued monitoring, addressing root causes, maintaining good sending practices, and focusing on content quality and engagement are critical for long-term deliverability success. Microsoft's reputation system is viewed as complex, requiring consistent effort and patience.
9 marketer opinions
IP warming at Microsoft typically takes several weeks to months, longer than some other providers, with up to two months needed to establish a good reputation, especially for new IPs. Mitigation efforts improve deliverability but don't guarantee a complete reputation reset. Addressing the underlying issues, consistently practicing good sending habits, monitoring deliverability rates, sending quality content, and focusing on engaged subscribers are crucial for building trust with ISPs and improving overall deliverability.
Marketer view
Email marketer from Iterable states that while mitigation can help recover from deliverability issues, it is crucial to address the root causes to prevent recurrence. It does not guarantee a full 'reset', but rather an opportunity to rebuild reputation.
19 Feb 2024 - Iterable
Marketer view
Email marketer from GlockApps mentions that while mitigation helps, it's not a complete reputation reset. Monitoring and addressing deliverability issues post-mitigation is critical.
28 May 2023 - GlockApps
3 expert opinions
Microsoft IP warming can take 2-4 months of consistent, good sending to establish a solid reputation. While Microsoft mitigation aims to reset an IP's reputation, other experts suggest that it doesn't always guarantee a complete reset. Consistent sending practices are critical to ensure future deliverability.
Expert view
Expert from Email Geeks explains that Microsoft IP warmup can take 2-4 months of consistent good sending to establish a solid reputation.
23 Nov 2023 - Email Geeks
Expert view
Expert from Email Geeks confirms that Microsoft mitigation resets an IP's reputation to zero.
22 Jun 2023 - Email Geeks
3 technical articles
Microsoft's documentation emphasizes gradual IP warming to establish a positive sender reputation. New IPs require warming to avoid being flagged as spam. Mitigation aims to restore sending capabilities, but doesn't explicitly guarantee a full reputation reset, implying significant improvement is still needed afterward.
Technical article
Documentation from Microsoft SNDS (Smart Network Data Services) clarifies that mitigation processes aim to restore sending capabilities but doesn't explicitly state a 'reset to zero reputation.' However, it implies a significant improvement is needed after mitigation.
24 Oct 2023 - Microsoft SNDS
Technical article
Documentation from Microsoft Docs explains that warming up an IP address for sending email involves gradually increasing the volume of email sent from that IP address over a period of time to establish a positive sending reputation with email providers like Outlook.com.
8 Sep 2024 - Microsoft Docs
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