How does senderscore impact email deliverability and how is it calculated?

Sender Score, a metric provided by Validity, is a reputation rating (0-100) for outbound email servers used by some ISPs to determine whether to accept, reject, or filter emails. The calculation considers factors like spam complaints, bounce rates, email authentication (SPF, DKIM, DMARC), and inclusion on blocklists (e.g., Spamhaus). While some experts suggest Sender Score is less relevant for major providers like Gmail, which relies on its own internal systems, others highlight its impact on deliverability to ISPs like Comcast. Experts agree that Sender Score affects deliverability, but it is one factor among many. Other factors include engagement rates (opens, clicks), IP address and domain reputation, and list hygiene. Maintaining a clean email list, monitoring sender reputation, properly authenticating emails, and focusing on overall campaign performance are crucial considerations. Scores above 80 are generally considered good, while those below 70 indicate significant deliverability issues.

Sender Score is a metric, calculated by Validity, that assesses the reputation of outbound email servers and is intended to help mailbox providers determine whether to accept, reject, or filter emails. It is influenced by factors like spam complaints, bounce rates, email authentication, and blocklist status. While some experts believe Senderscore is less relevant for major providers like Gmail, which uses its own internal reputation systems, others note its impact on deliverability to ISPs like Comcast. Maintaining good sending practices, monitoring sender reputation, and proper email authentication are important factors. Monitoring engagement metrics and focusing on overall campaign performance, not just Senderscore alone, are also key to achieving good email deliverability. Senderscore, while used by some ISPs, should be a secondary metric. Scores above 80 are generally good, while those below 70 require attention.

Experts agree that while Sender Score can affect email deliverability, it is not the sole determinant. Mailbox providers consider other factors such as spam complaints, engagement rates, authentication, IP address reputation, domain reputation, and list hygiene. Senderscore is generally one of the first hurdles. Relying solely on Sender Score to ensure deliverability is not sufficient.

Sender Score, a reputation rating from 0 to 100, influences whether mailbox providers accept, reject, or filter emails. While not directly mentioned everywhere, factors like sender reputation, avoiding blocklists (like Spamhaus), maintaining a clean email list, and implementing SPF, DKIM, and DMARC for authentication significantly impact deliverability and, consequently, Senderscore. Proper authentication and avoiding blacklists and spam filters increase the chances of emails reaching the inbox. A clean email list reduces bounce rates, improving sender reputation.