Troubleshooting delivery errors and TempFail messages in Klaviyo when using Gmail involves a multi-faceted approach. Start by examining delivery logs for Gmail-specific errors, accessible via tools like Google Postmaster Tools, and analyze bounce reasons within Klaviyo. Temporary failures are frequently due to full mailboxes or server unavailability, suggesting retry logic. Authentication via SPF, DKIM, and DMARC is crucial, along with maintaining a positive sender reputation. Analyzing email content for spam triggers and avoiding flagged links is essential. Check your IP against blacklists. Utilize email previews across various clients, including Gmail, and understand SMTP error codes to diagnose issues. Ensure proper list hygiene and dedicated sending domains for optimal deliverability.
12 marketer opinions
Troubleshooting delivery errors and TempFail messages in Klaviyo when sending to Gmail involves several key areas. Firstly, examine bounce reasons within Klaviyo and Google Postmaster Tools to understand specific issues like mailbox full or reputation problems. Authentication (SPF, DKIM, DMARC) must be properly configured and validated to prevent emails from being marked as spam. Monitoring and maintaining a good sender reputation is crucial, including checking for blacklisting and addressing spam complaints. Content analysis is necessary to avoid spam trigger words, and link tracking should be scrutinized to ensure no flagged links are used. Implementing retry logic for TempFail errors can help, and cleaning email lists to remove inactive addresses improves sender reputation. Reviewing email previews across different clients can also reveal client-specific issues that impact deliverability. Understanding SMTP error codes provides further insights into delivery failures.
Marketer view
Email marketer from Email Geeks shares that specific links in emails may be reported in other emails for Gmail recipients and is flagging the email. Suggesting to check if the client is using a link tracking tool flagged as spam and removing the link.
21 May 2024 - Email Geeks
Marketer view
Email marketer from Email Marketing Tips Blog shares to analyze your email content for spam triggers. Certain words or phrases can cause emails to be marked as spam. Test your emails using spam testing tools to identify and remove potential spam triggers.
7 Feb 2024 - Email Marketing Tips Blog
7 expert opinions
Troubleshooting delivery errors and TempFail messages from Klaviyo to Gmail involves several diagnostic steps. Examining delivery logs for rejections, especially filtering for 'gsmtp' will show Google-specific errors. Understand if rejections happen before or after 'DATA' in the SMTP transaction to determine if it's a content-related issue. Remember Gmail mailbox full failures are often temporary. Essential steps include ensuring proper email authentication (SPF, DKIM, DMARC) to verify sender identity and prevent spoofing and maintaining a strong sender reputation, monitoring IP and domain, and addressing spam complaints to avoid TempFail messages. The problems are less likely to be a Klaviyo issue, and more likely to be a specific email or user related problem.
Expert view
Expert from Wordtothewise.com shares that maintaining a good sender reputation is vital for ensuring email delivery to Gmail. Monitoring your IP address and domain reputation, and addressing any negative feedback loops (spam complaints) is critical for preventing TempFail messages.
21 Dec 2023 - Wordtothewise.com
Expert view
Expert from Spamresource.com explains the importance of email authentication (SPF, DKIM, DMARC) in ensuring email deliverability. They note that properly configured authentication mechanisms help verify the sender's identity and prevent spoofing, reducing the likelihood of emails being flagged as spam and encountering delivery errors.
3 Jan 2023 - Spamresource.com
5 technical articles
Troubleshooting email delivery errors and TempFail messages in Klaviyo when using Gmail, according to the provided documentation, involves understanding bounce types, identifying common causes for bounces and delays, monitoring domain reputation, interpreting SMTP status codes, and setting up a dedicated sending domain. High bounce rates can negatively impact sender reputation, so it's crucial to monitor these rates within Klaviyo. Common causes for bounces include full mailboxes, unavailable email servers, and large messages. Utilizing Google Postmaster Tools to monitor your domain's reputation can help identify spam complaints, IP reputation issues, and authentication problems. Understanding SMTP enhanced status codes can help pinpoint the specific reason for delivery failures. Setting up a dedicated sending domain in Klaviyo allows you to build and protect your sending reputation, and improves email authentication.
Technical article
Documentation from RFC Editor states to understand SMTP enhanced status codes, which provide detailed information about why an email delivery failed. These codes can help pinpoint the specific issue, such as a mailbox being full (5.2.2) or a policy rejection (5.7.1).
29 Mar 2022 - RFC Editor
Technical article
Documentation from Google Postmaster Tools recommends using the tool to monitor your domain's reputation and identify potential delivery issues. This can include spam complaints, IP reputation, and authentication problems, all of which can contribute to delivery errors and TempFail messages.
9 Sep 2021 - Google
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