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How can I ensure deliverability when many signups are from qq.com addresses and what steps can I take to prevent spam signups?

Summary

To ensure email deliverability, especially when dealing with qq.com addresses, focus on a multi-faceted approach. First, assess the legitimacy of qq.com addresses by determining if your target audience includes Chinese recipients. Recognize that qq.com presents unique deliverability challenges, requiring extra effort even when targeting that market. Implement robust spam prevention measures like CAPTCHA and confirmed opt-in at signup. Maintain a clean and engaged email list by removing inactive subscribers, segmenting based on engagement, and monitoring bounce rates. Secure your sending practices with SPF, DKIM, and DMARC authentication and build a good sender reputation. Also, make sure that email addresses are correct by doing list validation. It is important to start with a small volume for new IPs and then slowly increase it. Adhere to email standards and avoid spam trigger words, providing easy unsubscribe options. Encourage developers to implement form audit trails capturing IP and browser metadata for better spam prevention.

Key findings

  • qq.com Challenges: Sending to qq.com addresses presents unique deliverability challenges and stringent requirements.
  • Audience Relevance: Assess if qq.com addresses align with your target audience; primarily relevant for Chinese recipients.
  • Spam Prevention Measures: Employ CAPTCHA, confirmed opt-in, and form audit trails (IP, browser data) to minimize spam signups.
  • List Hygiene and Engagement: Regular list cleaning by removing inactive subscribers and segmenting lists improve deliverability.
  • Email Authentication Protocols: SPF, DKIM, and DMARC are crucial for authenticating emails and preventing spoofing.
  • Sender Reputation Management: Managing the sender reputation is important, with the starting IP rate being very low, and checking bounce rates often.
  • Compliant List Building: Confirmed opt-in and easy opt-out are essential for compliant list building.

Key considerations

  • QQ.com Specific Requirements: Understand and meet the specific requirements of qq.com for deliverability, even if it's your target market.
  • Technical Implementation Details: Ensure proper implementation of SPF, DKIM, DMARC records, and form audit trails by collaborating with developers.
  • Proactive Monitoring and Maintenance: Actively monitor sender reputation metrics, bounce rates, and engagement to address issues promptly.
  • Content and Formatting: Avoid spam trigger words, test email rendering across clients, and adhere to email standards.

What email marketers say

12 marketer opinions

To ensure email deliverability, especially with qq.com addresses, focus on audience relevance: legitimize sending only if your target includes Chinese recipients. Implement preventative measures like CAPTCHA and confirmed opt-in to reduce spam signups. Maintain list hygiene by removing unengaged subscribers and segmenting lists for relevant content. Use double opt-in, monitor bounce rates, avoid spam trigger words, and provide easy unsubscribe options. Also important: test emails for proper rendering and authenticate your emails using SPF, DKIM, and DMARC. New IP addresses need to be ramped up slowly to build sender reputation.

Key opinions

  • Audience Relevance: Assess if qq.com addresses align with your target audience, primarily relevant for Chinese recipients.
  • Spam Prevention: Implement CAPTCHA and confirmed opt-in to minimize spam signups.
  • List Hygiene: Regularly clean your email list by removing inactive subscribers.
  • Engagement-Based Segmentation: Segment your lists based on subscriber engagement to send more relevant content.
  • Authentication Protocols: Use SPF, DKIM, and DMARC for email authentication.
  • Sender Reputation: Rate limit new IPs to establish a good sender reputation
  • Bounce Rates: Checking Bounce rates are a warning you may have deliverability issues and these should be checked.

Key considerations

  • Double Opt-in: Implement double opt-in to ensure subscribers actively consent to receive emails.
  • Bounce Rate Monitoring: Monitor bounce rates to identify and address deliverability issues promptly.
  • Content Optimization: Avoid spam trigger words and phrases in your email content.
  • Email Testing: Test emails across various clients and devices to ensure proper rendering.
  • Unsubscribe Options: Provide an easy and accessible unsubscribe option in every email.

Marketer view

Email marketer from Sendinblue Blog responds that segmenting your email lists based on subscriber engagement and demographics allows you to send more targeted and relevant emails. This increases engagement and reduces the likelihood of subscribers marking your emails as spam, which positively impacts deliverability.

20 Sep 2023 - Sendinblue Blog

Marketer view

Email marketer from Reddit explains that with qq.com emails, it is important to know your audience, a lot of Chinese nationals use qq.com as their primary email address. Before discarding them, check your target audience as it might be your target market.

29 Dec 2024 - Reddit

What the experts say

5 expert opinions

Ensuring deliverability with qq.com addresses involves navigating deliverability challenges and meeting specific requirements. Compliant list building with confirmed opt-in and easy opt-out is crucial. Maintaining a good sender reputation through avoiding spam traps, low complaint rates, email authentication, and a dedicated IP are also key. Adding an audit trail to sign-up forms, capturing IP and browser metadata, can help prevent spam sign-ups.

Key opinions

  • QQ.com Challenges: qq.com presents significant deliverability challenges and stringent requirements.
  • Compliant List Building: Confirmed opt-in and easy opt-out are essential for compliant list building.
  • Sender Reputation: Maintaining a good sender reputation is vital by avoiding spam traps and low complaint rates.
  • Email Authentication: Email authentication and a dedicated IP are necessary for sender reputation.
  • Form Audit Trail: Capturing IP and browser metadata on sign-up forms helps prevent spam.

Key considerations

  • Target Market Validation: Even if qq.com users are your target market, significant effort is required for deliverability.
  • Technical Implementation: Persuade developers to implement an audit trail on sign-up forms.

Expert view

Expert from Email Geeks adds that even if qq.com recipients *are* a target market, you need to jump through a lot of hoops to get into qq.com.

13 Aug 2022 - Email Geeks

Expert view

Expert from Email Geeks suggests persuading your developers to add some level of audit trail to the form - so it captures IP address and some browser metadata along with the email address to help prevent spam signups.

7 Oct 2022 - Email Geeks

What the documentation says

4 technical articles

Ensuring email deliverability involves authenticating emails using SPF, DKIM, and DMARC to verify authorized senders and prevent spoofing. Monitoring sender reputation, including IP and domain reputation, is crucial for identifying deliverability issues and using tools like Google Postmaster Tools. Maintaining accurate and valid email addresses in distribution lists is essential, as invalid addresses can damage reputation. Adhering to established email standards, including proper encoding and avoiding excessive HTML formatting, ensures compatibility and enhances deliverability.

Key findings

  • Email Authentication: SPF, DKIM, and DMARC significantly improve deliverability by authenticating emails and preventing spoofing.
  • Sender Reputation Monitoring: Regularly monitor sender reputation (IP and domain) to identify and address issues.
  • Accurate Email Lists: Maintain accurate and valid email addresses to avoid harming sender reputation.
  • Standards Compliance: Adhering to email standards ensures compatibility and improves deliverability.

Key considerations

  • Implementation of Authentication: Properly set up SPF, DKIM, and DMARC records according to best practices.
  • Proactive Monitoring: Use tools like Google Postmaster Tools to actively monitor sender reputation metrics.
  • List Validation: Implement processes to validate email addresses and remove invalid ones.
  • Formatting and Encoding: Follow best practices for email formatting and encoding to ensure compatibility.

Technical article

Documentation from Google Workspace Admin Help explains that setting up SPF, DKIM, and DMARC records can significantly improve email deliverability by authenticating your emails and preventing spoofing. It verifies that the emails are sent from authorized servers, which helps mailbox providers trust your messages.

16 Sep 2023 - Google Workspace Admin Help

Technical article

Documentation from SparkPost explains that monitoring your sender reputation, including IP address reputation and domain reputation, is crucial for identifying and addressing deliverability issues. Tools like Google Postmaster Tools can help track these metrics.

9 Mar 2022 - SparkPost

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