To ensure email deliverability, especially when dealing with qq.com addresses, focus on a multi-faceted approach. First, assess the legitimacy of qq.com addresses by determining if your target audience includes Chinese recipients. Recognize that qq.com presents unique deliverability challenges, requiring extra effort even when targeting that market. Implement robust spam prevention measures like CAPTCHA and confirmed opt-in at signup. Maintain a clean and engaged email list by removing inactive subscribers, segmenting based on engagement, and monitoring bounce rates. Secure your sending practices with SPF, DKIM, and DMARC authentication and build a good sender reputation. Also, make sure that email addresses are correct by doing list validation. It is important to start with a small volume for new IPs and then slowly increase it. Adhere to email standards and avoid spam trigger words, providing easy unsubscribe options. Encourage developers to implement form audit trails capturing IP and browser metadata for better spam prevention.
12 marketer opinions
To ensure email deliverability, especially with qq.com addresses, focus on audience relevance: legitimize sending only if your target includes Chinese recipients. Implement preventative measures like CAPTCHA and confirmed opt-in to reduce spam signups. Maintain list hygiene by removing unengaged subscribers and segmenting lists for relevant content. Use double opt-in, monitor bounce rates, avoid spam trigger words, and provide easy unsubscribe options. Also important: test emails for proper rendering and authenticate your emails using SPF, DKIM, and DMARC. New IP addresses need to be ramped up slowly to build sender reputation.
Marketer view
Email marketer from Sendinblue Blog responds that segmenting your email lists based on subscriber engagement and demographics allows you to send more targeted and relevant emails. This increases engagement and reduces the likelihood of subscribers marking your emails as spam, which positively impacts deliverability.
20 Sep 2023 - Sendinblue Blog
Marketer view
Email marketer from Reddit explains that with qq.com emails, it is important to know your audience, a lot of Chinese nationals use qq.com as their primary email address. Before discarding them, check your target audience as it might be your target market.
29 Dec 2024 - Reddit
5 expert opinions
Ensuring deliverability with qq.com addresses involves navigating deliverability challenges and meeting specific requirements. Compliant list building with confirmed opt-in and easy opt-out is crucial. Maintaining a good sender reputation through avoiding spam traps, low complaint rates, email authentication, and a dedicated IP are also key. Adding an audit trail to sign-up forms, capturing IP and browser metadata, can help prevent spam sign-ups.
Expert view
Expert from Email Geeks adds that even if qq.com recipients *are* a target market, you need to jump through a lot of hoops to get into qq.com.
13 Aug 2022 - Email Geeks
Expert view
Expert from Email Geeks suggests persuading your developers to add some level of audit trail to the form - so it captures IP address and some browser metadata along with the email address to help prevent spam signups.
7 Oct 2022 - Email Geeks
4 technical articles
Ensuring email deliverability involves authenticating emails using SPF, DKIM, and DMARC to verify authorized senders and prevent spoofing. Monitoring sender reputation, including IP and domain reputation, is crucial for identifying deliverability issues and using tools like Google Postmaster Tools. Maintaining accurate and valid email addresses in distribution lists is essential, as invalid addresses can damage reputation. Adhering to established email standards, including proper encoding and avoiding excessive HTML formatting, ensures compatibility and enhances deliverability.
Technical article
Documentation from Google Workspace Admin Help explains that setting up SPF, DKIM, and DMARC records can significantly improve email deliverability by authenticating your emails and preventing spoofing. It verifies that the emails are sent from authorized servers, which helps mailbox providers trust your messages.
16 Sep 2023 - Google Workspace Admin Help
Technical article
Documentation from SparkPost explains that monitoring your sender reputation, including IP address reputation and domain reputation, is crucial for identifying and addressing deliverability issues. Tools like Google Postmaster Tools can help track these metrics.
9 Mar 2022 - SparkPost
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