The consensus is that the TLD itself has a minimal direct impact on cold email deliverability. However, it can indirectly influence it. Factors like domain age, sender reputation, email volume, bounce rate, email content, and engagement are much more significant. Email authentication (SPF, DKIM, DMARC) is crucial for verifying sender identity and preventing spoofing. Newer or less common TLDs might be viewed with more suspicion by ISPs and spam filters, potentially affecting deliverability. Cold emailing without consent is generally considered spam and violates the terms of service of many email providers. Good sending practices are paramount.
9 marketer opinions
While the TLD itself might not be a primary factor, it can indirectly influence cold email deliverability. Domain age, sender reputation, email authentication (SPF, DKIM, DMARC), email content, bounce rate, and engagement are more critical. Newer or less common TLDs might face initial suspicion from ISPs and spam filters. Cold emailing, regardless of its purpose, can be considered spam if recipients haven't consented to be on the mailing list and violates the terms of service for most email providers.
Marketer view
Email marketer from Sendinblue responds that while not a primary factor, some ISPs might associate certain TLDs with higher spam activity. Focus on building a positive domain reputation through authentication and engagement.
17 Mar 2022 - Sendinblue
Marketer view
Email marketer from GMass suggests the TLD is a minor consideration; domain age, email authentication and sender reputation are critical to consider.
28 Dec 2023 - GMass
1 expert opinions
The TLD is a minor component affecting email deliverability compared to good sending practices, proper authentication, and a strong sender reputation. Newer TLDs may initially face more scrutiny.
Expert view
Expert from Word to the Wise explains that the TLD is one small piece of the puzzle. It's far more important to have good sending practices, authenticate your mail, and maintain a good reputation. Newer TLDs might be viewed with more suspicion initially.
8 Jan 2024 - Word to the Wise
3 technical articles
Email authentication protocols (SPF, DKIM, DMARC) and domain reputation are crucial for email deliverability, outweighing the impact of the TLD used. Implementing these protocols helps verify sender identity and prevent spoofing. A reputable sending domain is also important.
Technical article
Documentation from Google Workspace Admin Help explains that email authentication protocols (SPF, DKIM, DMARC) are critical for deliverability and have a much larger impact than the TLD used. Implementing these protocols helps verify the sender's identity and prevents spoofing.
20 Mar 2024 - Google Workspace Admin Help
Technical article
Documentation from RFC shares the Sender Policy Framework (SPF) which helps combat email spoofing. SPF records in DNS allow domain owners to specify which mail servers are authorized to send email on their behalf, improving deliverability.
8 Apr 2022 - RFC
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