Suped

Why is Apple Mail showing the email address instead of the name and how to fix?

Summary

Apple Mail sometimes displays the sender's email address instead of the friendly 'From' name, which can be confusing for recipients. This issue typically stems from local client settings or how Apple Mail interprets sender information, rather than a problem with the email's original headers. It often occurs after software updates or when new contacts are automatically saved.

What email marketers say

Email marketers often encounter Apple Mail display issues where the From name is replaced by the email address. This can be frustrating as it impacts brand recognition and user trust. Marketers typically find that this is a client-side rendering problem within Apple Mail, often linked to automatic contact saving or post-update preference resets, rather than an issue with how the email was originally sent.

Marketer view

An email marketer from Email Geeks observed that Apple Mail sometimes uses the email address in the From field instead of the actual friendly name. This behavior was noticed to affect their company's emails across multiple colleagues overnight.

15 Mar 2024 - Email Geeks

Marketer view

An email marketer from Email Geeks found that Apple Mail appeared to autosave a sender's address as a new contact, which then strange behavior with the display name. This provided a potential explanation for the unexpected From name display.

15 Mar 2024 - Email Geeks

What the experts say

Email deliverability experts agree that the From display name issue in Apple Mail is overwhelmingly a client-side rendering anomaly. Their primary focus is usually on ensuring that the email's original headers are correctly formatted with the friendly name. Experts recommend examining the raw email source to differentiate between a client display problem and a fundamental issue with the sender's mail server or sending platform configuration.

Expert view

An email deliverability expert from Email Geeks, when faced with Apple Mail display issues, emphasized the importance of checking the user's Mail preferences. They suggest that recent upgrades could have reset these settings, causing the display name to revert to the email address.

15 Mar 2024 - Email Geeks

Expert view

An email deliverability expert from Email Geeks advises checking the user's address book if the display name is incorrect. They indicate that if the email address was previously added and given a specific name in the address book, Apple Mail might prioritize that local name over the sender's intended display name.

15 Mar 2024 - Email Geeks

What the documentation says

Official documentation for email standards and Apple Mail provides insight into why display names might vary. RFC 5322, the internet message format standard, defines how the From: field should be structured. Apple's own support resources often detail how Mail interacts with user preferences and contact applications, which directly influences the displayed sender information. These documents confirm that client-side rendering decisions are distinct from the underlying email message format.

Technical article

RFC 5322, the internet message format standard, specifies that the From: field can contain a display-name followed by the angle-addr (the email address itself). It notes that while the display-name is optional, its inclusion is standard practice for user readability.

01 Oct 2008 - RFC 5322

Technical article

RFC 5322 further explains that if a display-name is provided, it should appear before the email address. However, it implicitly allows mail user agents (clients) to decide how to present this information to the end-user, not mandating that the display name always be shown.

01 Oct 2008 - RFC 5322

5 resources

Start improving your email deliverability today

Get started