Should I resend emails that hard bounced during the Gmail outage?

The general consensus from experts, marketers, and documentation suggests that resending emails that hard bounced during a Gmail outage is reasonable. This is largely due to the possibility that bounces during the outage were false positives. Google themselves recommended resending emails. However, it's critical to monitor bounce rates, segment resends, and remove addresses that hard bounce again. Suppressing recipients should be temporary, and close attention should be paid to engagement metrics after resending.

The consensus is that resending emails that hard bounced during a Gmail outage is generally acceptable. Since the bounces may be false positives due to the outage, resending allows delivery to valid addresses. However, it is crucial to closely monitor bounce rates and engagement after resending. Segmenting the resend and removing addresses that hard bounce again is also recommended. If the outage was on Gmail's side, resending might be effective as mailboxes are likely back online.

Experts generally agree that resending emails that hard bounced during a Gmail outage is reasonable. Bounces during the outage may not be genuine, and Google itself recommended resending. Monitoring results and removing addresses that bounce again is crucial. Suppressing recipients should be temporary, as the outage is a short-term problem.

Official documentation sources generally recommend resending emails that bounced during a Gmail outage. Google explicitly advises resending, while Mailjet suggests it's safe, especially if the outage was on the recipient's end. RFC standards indicate temporary failures may resolve, making resending viable. AWS documentation, while generally against resending hard bounces, implies it's acceptable in the context of a service outage. Segmentation and monitoring engagement are common considerations.