What is Netcore and what are its services and reputation in email marketing?
Michael Ko
Co-founder & CEO, Suped
Published 24 Jul 2025
Updated 19 Aug 2025
6 min read
Netcore Cloud is a prominent player in the customer engagement and email marketing space, particularly recognized for its advanced solutions. Based in India, it has expanded its global footprint, serving businesses across various industries. Initially, many in the email community knew their transactional email service under the brand name Pepipost, before it fully integrated into the broader Netcore Cloud umbrella.
The company's evolution reflects the growing sophistication of email marketing. They've moved beyond simple bulk sending to offer a comprehensive suite of tools designed to enhance customer engagement and improve return on investment (ROI). This includes leveraging artificial intelligence (AI) to optimize email deliverability and personalize customer interactions.
Understanding a provider like Netcore means looking at both the services they offer and their standing in the industry. As email deliverability continues to be a critical factor for successful marketing campaigns, the reputation of the underlying platform plays a significant role in a sender's ability to reach the inbox. We'll explore these aspects to give you a clearer picture.
Core services of Netcore Cloud
Netcore Cloud offers a diverse range of services catering to various aspects of customer engagement, with email marketing being a core component. Their primary offerings are generally segmented into two main categories: a cross-channel marketing automation platform and an email API for transactional and bulk sending.
The marketing automation platform, often referred to as Smartech, provides tools for creating, executing, and tracking multi-channel campaigns. This includes features for designing responsive email templates, segmenting audiences, and performing A/B testing to optimize campaign performance. It's built to help businesses drive better customer engagement and improve the overall customer experience through personalized communication.
Their Email API, formerly Pepipost, is designed for developers and businesses needing to integrate email sending functions directly into their applications or websites. It focuses on reliable and timely delivery of transactional and triggered emails, such as order confirmations, password resets, and notifications. This service aims to streamline communication workflows with features like real-time analytics for opens, clicks, and bounces.
Below is a comparison of their two main product offerings:
Marketing solutions (Smartech)
Purpose: Primarily for promotional, newsletter, and bulk marketing campaigns.
Target audience: Marketers and businesses focused on customer engagement and ROI.
Transactional email API (Pepipost)
Purpose: Designed for automated, one-to-one emails triggered by user actions, like confirmations or alerts.
Features: Robust APIs for integration, high deliverability focus, real-time tracking of delivery metrics, dedicated IPs.
Target audience: Developers and businesses needing reliable backend email delivery.
Netcore's reputation and deliverability approach
Netcore's reputation in email marketing is closely tied to its focus on deliverability. A key aspect of their approach is emphasizing domain reputation as a primary factor for inbox placement. This shifts away from solely relying on IP reputation, recognizing that user engagement plays a significant role in modern email ecosystems. They provide detailed insights into various metrics like opens, clicks, bounces, and spam reports, which are crucial for maintaining good sender health. This approach aligns with industry trends where recipient behavior and domain trust are paramount.
The platform also integrates AI-powered email delivery infrastructure. This AI aims to make real-time adjustments to optimize delivery speeds and monitor complaint rates, enhancing inbox placement for users. For instance, the AI can help adapt sending patterns to various mailbox providers to avoid issues that might lead to emails landing in spam folders or getting blocklisted (or blacklisted).
One significant benefit highlighted by users of the platform is their ability to maintain consistent inbox placement, even for senders who might not have perfect email practices. This suggests a robust underlying infrastructure and proactive reputation management. For businesses, this can translate into increased engagement and better campaign results. Keeping an eye on your own Google Postmaster Tools data is always a good practice, regardless of your sender.
Challenges and considerations
While Netcore Cloud offers advanced features and strong deliverability claims, it is also important to consider aspects that some users have highlighted. Like any large-scale email service provider (ESP), the platform's overall reputation can be influenced by the sending practices of its diverse user base. This is particularly true for shared IP addresses, where the actions of one sender can impact others. This underscores the importance of proactively monitoring your own email domain reputation even when relying on a third-party service.
Some past feedback from the community has touched on concerns regarding unsolicited emails (spam) directly from Netcore's own network, as well as reports of issues with professional engagements, such as payment to contractors. While these anecdotal points may not reflect the current state of their services, they highlight the importance of due diligence when selecting an email partner. It is essential to choose a provider that aligns with your business's ethical standards and can maintain a high level of service and deliverability without compromising your own sender reputation.
For any email marketing program, consistent monitoring of deliverability is paramount. Even with a robust platform, poor list hygiene, low engagement, or content that triggers spam filters can lead to deliverability issues. Consider using tools to check blocklists and perform regular audits to ensure your emails are consistently reaching the inbox. This proactive approach helps mitigate risks associated with shared infrastructure and ensures long-term email program health.
Views from the trenches
Best practices
Maintain excellent list hygiene to ensure high engagement and low bounce rates, which is crucial for good sender reputation.
Segment your audience and personalize content to improve relevance and engagement, leading to better inbox placement.
Regularly monitor your email metrics, including open rates, click-through rates, and complaint rates, to detect issues early.
Implement robust email authentication protocols such as SPF, DKIM, and DMARC for enhanced security and deliverability.
Continuously test your email deliverability to various inbox providers to ensure consistent performance across all recipients.
Common pitfalls
Ignoring domain reputation and relying solely on an ESP's infrastructure to handle deliverability issues.
Sending emails to old or unengaged lists, which can increase bounce rates and spam complaints.
Failing to regularly review and update email content to avoid triggering spam filters.
Not configuring email authentication records correctly, leading to messages being marked as suspicious.
Overlooking feedback loops and abuse reports, which can result in being added to blacklists or blocklists.
Expert tips
Focus on domain reputation over IP reputation, as modern ISPs prioritize sender domain trust for inbox placement.
Leverage AI-powered deliverability features offered by ESPs to adapt sending patterns dynamically and optimize inboxing.
Actively engage with your subscribers to build a positive sender reputation and avoid spam trap hits.
For transactional emails, prioritize delivery speed and reliability by choosing a dedicated transactional email API.
Always keep an eye on your sending volume and frequency to avoid sudden spikes that can negatively impact reputation.
Marketer view
Marketer from Email Geeks says they believe Netcore's US brand is Pepipost.
2018-11-12 - Email Geeks
Marketer view
Marketer from Email Geeks says Netcore is an Indian ESP with two products: Smartech for cross-channel automation and Pepipost for transactional campaigns.
2018-11-13 - Email Geeks
Navigating email marketing with Netcore
Netcore Cloud has established itself as a significant provider of email marketing and customer engagement solutions, with a strong emphasis on leveraging AI for deliverability and personalization. Their suite of services, including the Smartech platform and the Email API (formerly Pepipost), aims to support businesses in both their marketing and transactional email needs. While they offer advanced features and focus on crucial aspects like domain reputation, a comprehensive understanding of their reputation also involves considering past user feedback and community experiences.
For any marketer or business, the ultimate goal is to ensure emails reach the inbox effectively. Choosing an email service provider involves weighing their technological capabilities against their industry standing and any historical concerns. Continuously monitoring your own sender practices and email deliverability metrics remains essential, regardless of the platform used. This proactive approach ensures your email program remains healthy and your messages consistently reach their intended audience.
Netcore Cloud offers a diverse range of services catering to various aspects of customer engagement, with email marketing being a core component. Their primary offerings are generally segmented into two main categories: a cross-channel marketing automation platform and an email API for transactional and bulk sending.
