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Summary

Understanding SPF (Sender Policy Framework) qualifiers is essential for effective email deliverability and preventing spoofing. These qualifiers, such as '+all', '-all', '~all', and '?all', dictate how receiving mail servers should interpret and act upon emails that either pass or fail the SPF authentication check for your domain. Incorrect use of these qualifiers can severely impact your email's ability to reach the inbox, potentially leading to messages being marked as spam or outright rejected.

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What email marketers say

Email marketers often approach SPF qualifiers from a pragmatic perspective, focusing on what works best for deliverability while minimizing the risk of legitimate emails being blocked. Their opinions highlight the importance of balancing strict security with the practicalities of sending email through various platforms. They frequently discuss the impact of each qualifier on inbox placement and the necessity of proper configuration.

Marketer view

An email marketer from Email Geeks discussed the behavior of the ?all qualifier. They explained that it means a failure should be treated as a neutral result. While not technically inactive, for most receivers, it functions as good as inactive.Essentially, this qualifier provides no clear directive to receiving servers regarding emails that do not match the specified SPF mechanisms. Therefore, it offers little to no protection against email spoofing or unauthorized sending.

02 Jan 2020 - Email Geeks

Marketer view

An email marketer from Email Geeks outlined the various SPF qualifiers and their meanings. They clarified that +all means a 'pass', allowing all mail. For -all, it's a 'fail', only allowing mail that matches parameters in the record.They also mentioned ~all as a 'softfail', allowing mail whether or not it matches, and ?all as 'neutral', indicating no policy statement. This distinction is crucial for understanding the enforcement level of your SPF record.

02 Jan 2020 - Email Geeks

What the experts say

Deliverability experts bring a deep technical and operational understanding to SPF qualifiers, often drawing from extensive experience with mailbox providers and RFC specifications. Their insights highlight potential pitfalls, best practices, and the subtle nuances in how different email systems interpret SPF policies. They often stress the importance of robust authentication for maintaining sender reputation and avoiding blocklists.

Expert view

A deliverability expert from Email Geeks clarified that if you want any enforcement from SPF, your record must end with either ~all or -all. They stressed that without one of these, SPF will not be utilized by the receiver.This confirms that qualifiers are not merely suggestions but crucial directives that determine whether receiving mail servers apply any policy based on SPF authentication, effectively defining its role in preventing unauthorized sending.

02 Jan 2020 - Email Geeks

Expert view

A deliverability expert from Email Geeks firmly stated that ?all is SPF speak for I don't know what I'm doing and should never be in a real record. They also added that +all means I know what SPF is, and I'll have no truck with it.This strong opinion from an experienced professional underscores the significant negative implications of using permissive or undefined SPF qualifiers. They effectively dismantle the security benefits that SPF is designed to provide, opening the door for widespread spoofing and damage to sender reputation.

02 Jan 2020 - Email Geeks

What the documentation says

Official documentation, primarily RFC 7208, defines the precise meaning and intended behavior of SPF qualifiers. These documents serve as the foundational source for how SPF should be implemented and interpreted by mail servers globally. Understanding the RFC provides the definitive technical perspective, often contrasting with common misconceptions or operational realities.

Technical article

RFC 7208, section 8.2 on SPF results, describes a neutral result. This indicates that although a policy for the identity was discovered, there is no definite assertion, either positive or negative, regarding the client's authorization.Furthermore, the RFC mandates that a neutral result must be treated exactly like a none result; the distinction exists purely for informational purposes. This clarifies that ?all provides no active enforcement.

02 Jan 2020 - RFC 7208

Technical article

The DreamHost documentation on adding an SPF record includes a specific interpretation of the ?all qualifier. It states that the question mark makes the entire SPF record inactive, as though the domain had no SPF record at all.This operational guidance from a hosting provider reinforces the practical effect of ?all. It suggests that for all practical purposes, a record ending in ?all provides no authentication signal to receiving mail servers, thus offering no protection against spoofing.

02 Jan 2020 - DreamHost Help

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