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Should I include Google Calendar in my SPF record, and what is the importance of DKIM versus SPF?

Summary

When sending Google Calendar invites, the SPF authentication for your domain might fail, even if your overall email setup (including DKIM and DMARC) is otherwise correct. This often leads to questions about whether you should include specific Google Calendar SPF records or if passing DKIM and DMARC is sufficient. The prevailing expert opinion emphasizes that DKIM alignment is paramount, particularly when DMARC is in place, often negating the need for specific SPF adjustments for Google Calendar.

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What email marketers say

Email marketers often encounter confusion regarding SPF alignment for Google Calendar invites, with varied advice circulating online. The general consensus among active practitioners leans heavily towards relying on DKIM authentication, considering SPF alignment for these specific types of emails to be largely irrelevant or impossible to achieve directly.

Marketer view

An email marketer from Email Geeks indicates that Google Calendar invites will simply never align SPF with your domain, so it's a non-issue as long as DKIM is properly configured and aligned. This is crucial for deliverability.

20 Jun 2024 - Email Geeks

Marketer view

A marketer from Zoho Blog highlights that both SPF and DKIM records are essential email security standards. They are designed to prevent malicious actors from spoofing your domains in email attacks, ensuring that emails are properly delivered and not marked as spam.

15 May 2023 - Zoho Blog

What the experts say

Email deliverability experts consistently advise that for Google Calendar invites, the SPF authentication often won't align directly with your domain. Their guidance focuses on the critical role of DKIM and DMARC in ensuring these emails are authenticated and delivered correctly, rather than attempting to force SPF alignment in an unfeasible scenario.

Expert view

An expert from SpamResource explains that SPF records define which IP addresses are authorized to send email for a domain, but SPF alignment (when the MAIL FROM domain matches the From: header domain) is often broken by forwarding or third-party senders like Google Calendar.

10 Mar 2024 - SpamResource

Expert view

An expert from Word to the Wise suggests that DKIM is generally more robust than SPF for DMARC authentication because it survives email forwarding. The cryptographic signature remains intact even if the sending path changes.

05 Feb 2024 - Word to the Wise

What the documentation says

Official documentation and technical guides generally affirm that SPF authentication is based on the envelope sender (MAIL FROM), which for Google Calendar invites is typically a Google domain. DKIM, however, signs the message with your domain, making it the preferred method for authenticating emails sent by third-party services on your behalf, especially when DMARC is enforced.

Technical article

Documentation from Proton Mail emphasizes that SPF, DKIM, and DMARC are crucial for custom domains to ensure emails are properly delivered and protected against spoofing. These protocols work in concert to verify sender authenticity.

10 Mar 2024 - Proton Mail

Technical article

Klaviyo Help Center documentation states that for messages to achieve delivery, they must successfully pass both DKIM and SPF alignment checks, in accordance with the domain's DMARC policy. Failing either can impact inbox placement.

08 Sep 2021 - Klaviyo Help Center

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