How to pitch DMARC to CTOs and CIOs as a business decision?

Marketer from Email Geeks explains that a proper DMARC policy demonstrates an organizational commitment to preventing fraudulent emails from your domain. He advises evaluating DMARC suitability by assessing the reputational and legal risks of spoofed emails, framing it as a top-down compliance and risk project rather than an IT or marketing initiative. He notes it is not a "must have" for all organizations, can complicate deliverability, and while often considered for regulated industries, can also benefit e-commerce sites in combating fraudulent services. He concludes that DMARC is best viewed in non-technical terms, with its suitability evaluated based on compliance and risk for each organization, a C-level discussion.

Marketer from Email Geeks suggests using BIMI (Brand Indicators for Message Identification) as a "carrot" in a DMARC pitch to CTO/CIOs, highlighting the appeal of having a logo in the inbox, especially with Gmail's commitment adding weight to its adoption.

Expert from Email Geeks explains that DMARC can make email delivery more challenging as intermediaries might alter emails in ways that break authentication, noting that even flagship customers of DMARC providers sometimes stay at p=quarantine due to deployment difficulties. She emphasizes that DMARC requires buy-in from the entire company and can take 12-18 months to deploy correctly for a medium-sized organization. While DMARC forces an audit of all sending sources, which is beneficial, this process is also a significant challenge. Laura states that DMARC is not a "no-brainer" for every company and will require considerable resources, money, and time for correct deployment. She also points out that BIMI was proposed by DMARC advocates to encourage marketing teams to champion the necessary security audits for DMARC. Laura clarifies that BIMI's slow deployment is partly due to ISPs working out how to prevent malicious actors from exploiting it. She strongly agrees that DMARC implementation is a full business decision, affecting every piece of email sent by every employee through any channel, including CRM mail, invoices, password resets, calendar invites, and one-to-one communications, often more critically than marketing mail.

Expert from Spam Resource explains that DMARC is a critical business decision for protecting brand reputation, preventing phishing and spoofing attacks, improving email deliverability, and gaining visibility into all email sent on behalf of a domain. These benefits directly address security, reputation, and operational efficiency, making it appealing to CTOs and CIOs.

Documentation from NCSC.gov.uk explains that DMARC adoption is crucial for public and private sector organizations to protect their domains from abuse, preventing phishing attacks that exploit their brand and ensuring public trust in official communications.

Documentation from CISA.gov highlights that DMARC is a mandatory security control for federal agencies, emphasizing its role in combating email spoofing, enhancing email security, and protecting government services from phishing and cyber-attacks, presenting it as a non-negotiable security investment.