Email marketing experts and technical documentation largely agree that employing aspf=strict SPF alignment does not offer a direct, inherent deliverability advantage over aspf=relaxed. Instead, the main benefit of strict alignment is its ability to provide stronger anti-spoofing protection, requiring an exact domain match between the From: header and the SPF-authenticated domain. This enhanced security indirectly supports email deliverability by preventing malicious actors from impersonating your domain, thereby safeguarding your sender reputation and reducing the likelihood of legitimate messages being misclassified. For most senders, the key factor for improved deliverability is achieving DMARC alignment, regardless of whether a relaxed or strict SPF policy is in place, as this demonstrates a commitment to preventing abuse and fosters trust with receiving mail servers.
12 marketer opinions
When evaluating the impact of SPF alignment on email deliverability, the consensus among experts is that selecting aspf=strict over aspf=relaxed does not inherently lead to a direct improvement in how legitimate emails reach inboxes. Instead, the primary advantage of strict alignment lies in its robust anti-spoofing capabilities, which mandate an exact match between the domain in the 'From' header and the SPF-authenticated domain. This heightened security measure indirectly aids deliverability by fortifying sender reputation, as it significantly reduces the risk of malicious entities impersonating your domain. Ultimately, the crucial factor for enhancing email deliverability is the successful implementation of DMARC alignment itself, regardless of whether a relaxed or strict SPF policy is employed. This signals to recipient mail servers a proactive stance against email abuse, thereby fostering trust.
Marketer view
Marketer from Email Geeks explains that there is likely no deliverability benefit to using aspf=strict over aspf=relaxed. He notes that "DMARC aligned" is the widely accepted standard, which typically involves aspf=relaxed, and advises against being concerned about it unless conflicting data emerges.
26 Feb 2023 - Email Geeks
Marketer view
Marketer from Email Geeks advises that if current email deliverability is satisfactory, it's best not to alter sending configurations or seek minor improvements, as even seemingly inconsequential changes could negatively impact deliverability.
1 Jun 2023 - Email Geeks
2 expert opinions
Building on previous discussions about SPF alignment, it's evident that aspf=strict offers significant advantages over aspf=relaxed, particularly concerning security and fostering trust. Strict alignment, which necessitates an exact domain match between the 'From' header and the SPF-validated domain, provides a superior level of authentication. This rigorous control is crucial for more effectively preventing domain spoofing and unauthorized use of a domain. By making it much harder for malicious actors to impersonate a legitimate sender, strict SPF alignment reinforces the sender's identity, thereby enhancing sender reputation and building greater confidence with recipient mail servers. Ultimately, this stronger security posture directly contributes to better email deliverability, as it increases the chances of legitimate messages being successfully placed in the recipient's inbox.
Expert view
Expert from Spam Resource shares that strict SPF alignment, which requires an exact domain match between the From: domain and the SPF-validated domain, offers benefits for organizations that want to ensure only their own servers send mail. This tighter control, compared to relaxed alignment which permits subdomain matches, contributes to better deliverability by more rigorously preventing spoofing and unauthorized use of the domain, thereby enhancing sender reputation and trust.
15 Jan 2023 - Spam Resource
Expert view
Expert from Word to the Wise explains that while relaxed SPF alignment offers flexibility, particularly for third-party senders using subdomains, strict SPF alignment provides a higher degree of authentication by requiring an exact domain match. This exactitude can offer deliverability benefits by providing stronger assurance of the sender's identity, making it harder for spammers to spoof the domain effectively, thereby increasing the likelihood of legitimate emails reaching the inbox.
31 May 2022 - Word to the Wise
6 technical articles
Rather than providing a direct, inherent boost to email deliverability, SPF alignment with aspf=strict primarily enhances security. This strict policy demands an exact match between the domain in the From header and the SPF-authenticated domain, providing a more robust defense against domain spoofing and malicious impersonation. While this stronger security posture does not directly ensure better inbox placement for legitimate emails compared to aspf=relaxed, it indirectly supports deliverability. By effectively preventing unauthorized use of your domain, aspf=strict helps to preserve sender reputation and build trust with recipient mail servers, thereby mitigating risks that could otherwise negatively impact the delivery of your legitimate communications. Ultimately, the most crucial factor for email deliverability remains the successful implementation of DMARC alignment, regardless of whether a relaxed or strict SPF policy is in place.
Technical article
Documentation from Valimail explains that while DMARC aspf=strict requires an exact match between the domain in the RFC5322.From header and the SPF-authenticated domain, and aspf=relaxed allows subdomain matches, choosing strict over relaxed does not inherently provide direct email deliverability benefits. Instead, strict alignment's primary benefit is stronger anti-spoofing protection, which indirectly contributes to deliverability by preventing abuse and improving sender reputation over time.
2 Apr 2024 - Valimail
Technical article
Documentation from DMARC.org states that strict alignment (aspf=strict) offers stronger protection against phishing and spoofing by requiring an exact match between the RFC5322.From domain and the domain validated by SPF. While it provides a higher level of security, it also requires more diligent management of sending domains. The FAQ implies that the primary benefit is security, which indirectly supports deliverability by reducing spoofing attempts and maintaining a good sender reputation, rather than a direct deliverability boost over relaxed alignment.
19 Mar 2024 - DMARC.org
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