The Passive Spam Block List (PSBL) is a DNSBL listing IP addresses that send unsolicited email to spam traps. While it aims for easy listing and delisting, indicating a 'forgive and forget' approach, its effectiveness and usage by major ISPs are limited, resulting in a minimal deliverability impact for large providers. However, listing on PSBL signifies problems with email sending practices, specifically hitting spam traps and potentially indicating poor list hygiene. It's more likely used by smaller ISPs, so impacts there are more pronounced. Some experts believed it was defunct. Delisting occurs automatically after a period without detected spam.
5 marketer opinions
The Passive Spam Block List (PSBL) is a DNSBL that identifies IP addresses sending spam to spam traps. While it has experienced shutdowns and isn't as widely used as other blocklists, it remains active. Listing on the PSBL, while potentially not drastically impacting deliverability across all ISPs, indicates problems with sending practices, especially regarding list hygiene and spam trap hits. Smaller ISPs and email providers are more likely to use the PSBL, making it crucial to maintain good sending practices to avoid listing.
Marketer view
Marketer from Email Geeks explains that PSBL has shut down at least once in the past and hadn't heard it mentioned for quite some time, but it looks to be up and running now.
25 Jan 2023 - Email Geeks
Marketer view
Email marketer from rfc-clueless.org responds that while PSBL isn't a major blocklist, being listed indicates issues with email sending practices and should be investigated.
18 May 2024 - rfc-clueless.org
6 expert opinions
The Passive Spam Block List (PSBL) is a DNSBL that lists IP addresses sending unsolicited emails to spam traps. Listing occurs when spam is sent to these specifically designed trap addresses. While its usage among major ISPs is limited, causing a minimal impact on deliverability for large providers, being listed indicates underlying list hygiene issues and hitting spam traps. PSBL is designed to be easy to get on and off, but consistent listings point to a need to address sending practices. Some believe it was defunct and are surprised it is still in use.
Expert view
Expert from Email Geeks shares that they thought it was under new management and admits to not realising it had come back online.
28 May 2023 - Email Geeks
Expert view
Expert from Word to the Wise responds that the impact of being listed on PSBL varies, but because it isn't used by major ISPs as much as other blocklists, the impact on deliverability is usually minimal. However, it still indicates that you are hitting spam traps, which is a problem.
5 Oct 2021 - Word to the Wise
4 technical articles
The Passive Spam Block List (PSBL) is a real-time DNSBL that identifies and lists IP addresses that have sent unsolicited email to addresses within the Passive Spam Trap Project. The PSBL uses unadvertised email addresses, or spam traps, to identify senders of unsolicited bulk email. Delisting is automatic after a period without detected spam, the length of which depends on the spam frequency. While its effectiveness can vary, it serves as an indicator of potential spam activity and can help to identify senders with poor list hygiene or compromised systems. The design is easy listing and delisting.
Technical article
Documentation from SURBL states that the PSBL lists IPs that send spam to their traps, which are unadvertised email addresses used to catch unsolicited bulk email.
4 Mar 2022 - SURBL.org
Technical article
Documentation from DNSBL.com explains that PSBL is a real-time list of IP addresses that have sent unsolicited email to one or more addresses in the Passive Spam Trap Project. It's designed to be easy to get listed on and easy to get off, encouraging prompt attention to abuse problems.
11 Jul 2023 - DNSBL.com
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