Summary
Various email deliverability providers and tools are recommended. Postmaster+ and Inbox Monster are suggested within the Email Geeks community, with Inbox Monster catering specifically to UK-based senders. Mailjet, Sendinblue, HubSpot, Litmus, Mailgun, and Moosend offer platform features for monitoring sender reputation, spam complaints, and bounce rates. Google Postmaster Tools provides data on Gmail deliverability, while Microsoft emphasizes authentication, list management, and reputation monitoring. SparkPost offers detailed deliverability analytics. DKIM and SPF, as defined by RFC-Editor, are crucial for email authentication. Experts recommend Return Path (now Validity) for reputation monitoring and emphasize implementing SPF, DKIM, and DMARC for deliverability.
Key findings
- Diverse Options: A wide range of providers and tools are available for email deliverability monitoring and improvement.
- UK Specific Support: Providers like Inbox Monster offer specific support for UK-based senders.
- Comprehensive Metrics: Key deliverability metrics include sender reputation, spam complaints, bounce rates, and engagement metrics.
- Authentication is Key: Implementing SPF, DKIM, and DMARC protocols is essential for email authentication.
- Reputation Monitoring: Monitoring sender reputation is crucial for understanding and improving deliverability.
Key considerations
- Feature Alignment: Evaluate providers based on their feature set and how well they align with your specific needs.
- UK Focus: If based in the UK, consider providers with specific experience and support for UK-based senders.
- Integration Capabilities: Ensure seamless integration with your existing email marketing platform.
- Authentication Setup: Prioritize setting up SPF, DKIM, and DMARC protocols to properly authenticate your emails.
- Continuous Monitoring: Continuously monitor deliverability metrics and sender reputation to proactively address any issues.
What email marketers say
8 marketer opinions
Several email deliverability providers and tools are recommended for monitoring spam rating and database health, particularly for senders in the UK. Postmaster+ and Inbox Monster are suggested within the Email Geeks community. Mailjet, Sendinblue, HubSpot, Litmus, Mailgun, and Moosend offer platform features to track deliverability metrics such as sender reputation, spam complaints, and bounce rates. These tools help identify and fix issues before campaigns are sent.
Key opinions
- Provider Variety: A range of providers offer deliverability monitoring, from dedicated services to marketing platforms with built-in tools.
- UK-Specific Solutions: Some providers, like Inbox Monster, specifically support UK-based senders.
- Comprehensive Monitoring: Deliverability monitoring includes tracking sender reputation, spam complaints, bounce rates, and IP health.
- Proactive Issue Resolution: Tools help identify and address potential deliverability issues before sending campaigns.
Key considerations
- Feature Set: Evaluate which features are most important for your needs, such as reputation monitoring, spam complaint feedback loops, or email validation.
- UK Support: Consider providers with specific experience and support for senders in the UK.
- Integration: Ensure the provider integrates seamlessly with your existing email marketing platform.
- Cost: Compare pricing models and choose a provider that fits your budget.
Marketer view
Marketer from Email Geeks kindly adds Postmaster+ to the list of deliverability providers: <https://www.optipub.com/postmaster-plus|https://www.optipub.com/postmaster-plus>
10 Jul 2021 - Email Geeks
Marketer view
Email marketer from Mailgun shares that Mailgun offers a suite of tools to monitor and improve email deliverability, including IP reputation monitoring, spam complaint feedback loops, and email validation services.
25 Aug 2022 - Mailgun
What the experts say
3 expert opinions
Experts emphasize the importance of reputation monitoring and proper email authentication for deliverability. Return Path (now Validity) is highlighted as a tool for understanding sender reputation and providing certification and deliverability tools. Implementing SPF, DKIM, and DMARC protocols is crucial to ensure emails reach the inbox.
Key opinions
- Reputation is Key: Monitoring sender reputation is critical for email deliverability.
- Return Path/Validity: Return Path (now Validity) offers tools for reputation monitoring, certification, and deliverability improvement.
- Authentication Matters: Implementing SPF, DKIM, and DMARC protocols is essential for ensuring emails reach the inbox.
Key considerations
- Reputation Tool: Explore tools like Return Path (now Validity) to understand and manage your sender reputation.
- Authentication Setup: Prioritize setting up SPF, DKIM, and DMARC protocols to authenticate your emails.
- Proactive Monitoring: Continuously monitor your sender reputation and authentication status to identify and address issues proactively.
Expert view
Expert from SpamResource answers by explaining that Return Path provides reputation monitoring, certification, and deliverability tools.
5 Jan 2023 - SpamResource
Expert view
Expert from SpamResource explains that Reputation monitoring is crucial, and Return Path (now Validity) is a good option for understanding sender reputation.
14 Jul 2024 - SpamResource
What the documentation says
5 technical articles
Email deliverability is improved by using Google Postmaster Tools, adhering to Microsoft's best practices, utilizing SparkPost's analytics, and implementing DKIM and SPF protocols. Google Postmaster Tools provides reputation and spam rate data, while Microsoft emphasizes authentication, list management, and reputation monitoring. SparkPost offers detailed deliverability analytics. DKIM and SPF, as defined by RFC-Editor, help authenticate emails and prevent forgery, enhancing deliverability.
Key findings
- Google's Tools: Google Postmaster Tools offers data on sending reputation and spam rates for Gmail users.
- Microsoft's Practices: Microsoft recommends authentication, list management, and reputation monitoring.
- SparkPost Analytics: SparkPost provides detailed deliverability analytics including bounce rates and spam complaints.
- DKIM Authentication: DKIM (DomainKeys Identified Mail) helps authorize that a message truly came from the domain.
- SPF Prevention: SPF (Sender Policy Framework) prevents sender address forgery and protects domain integrity.
Key considerations
- Use Postmaster Tools: Leverage Google Postmaster Tools to monitor deliverability to Gmail users.
- Implement Authentication: Set up SPF, DKIM, and DMARC to improve authentication and protect your domain's reputation.
- Monitor Analytics: Regularly review deliverability analytics to identify and address potential issues.
- List Management: Maintain a clean and engaged email list to improve deliverability.
Technical article
Documentation from Microsoft outlines best practices for email deliverability, including authentication, list management, and monitoring sender reputation to ensure emails reach the inbox.
24 Nov 2022 - Microsoft
Technical article
Documentation from SparkPost explains that their platform offers detailed deliverability analytics, including bounce rates, spam complaints, and engagement metrics, to help users optimize their email campaigns.
6 Jul 2023 - SparkPost
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