Microsoft Business Profile, formerly known as Bing Places for Business, is generally available, enabling businesses to manage their online presence on Microsoft products, including Bing and Outlook. It is considered a valuable tool for local SEO, improving visibility in Bing search results and attracting local customers. Key features include the ability to update business information, add photos, respond to reviews, and manage multiple locations. Setup and verification instructions are readily available. However, some users have reported display issues, necessitating regular profile checks. While Microsoft Business Profile remains useful, it's recommended to consider other platforms like Google Business Profile and Yelp for broader visibility. Optimizing profiles with relevant keywords and high-quality photos is crucial for improved search rankings. Historical information suggests that older methods for logo display and related email addresses may no longer be functional.
10 marketer opinions
The Microsoft Business Profile, formerly known as Bing Places for Business, is still available and allows businesses to manage their online presence across Microsoft products. While the platform has evolved, the core functionality of managing business listings remains. It helps businesses improve visibility in Bing search results and attract local customers. Some users have reported issues with listings displaying correctly, suggesting regular checks are needed. It's beneficial to consider other platforms like Google Business Profile and Yelp to maximize online visibility. Optimizing the profile with relevant keywords and high-quality photos can improve search rankings. Local SEO is essential, and Microsoft Business Profile is a valuable tool for this. New features and updates continue to be added to the platform.
Marketer view
Email marketer from BrightLocal compares Microsoft Business Profile with Google Business Profile, noting that while Google has a larger user base, Microsoft's platform is still valuable for reaching Bing users and integrating with other Microsoft services.
14 Sep 2021 - BrightLocal
Marketer view
Email marketer from Microsoft Support Community indicates that the Microsoft Business Profile (formerly Bing Places for Business) is still available and allows businesses to manage their online presence across Microsoft products like Bing and Outlook.
4 Apr 2025 - Microsoft Support Community
1 expert opinions
Information suggests that Microsoft's "business profile experience" may no longer be available, as it was potentially part of the now-defunct Bing services.
Expert view
Expert from Email Geeks shares info found that Microsoft's "business profile experience" thingy is/was part of the Bing stuff that is no longer available.
30 Apr 2022 - Email Geeks
4 technical articles
Microsoft Business Profile provides features for updating business information, adding photos, responding to customer reviews, and enhances online presence. It offers step-by-step setup and verification instructions and allows multiple locations to manage profiles, including bulk updates. The platform includes API endpoints for programmatic management, enabling integration with other applications.
Technical article
Documentation from Microsoft Learn details the features of Microsoft Business Profile, including the ability to update business information, add photos, and respond to customer reviews, all designed to enhance the business's online presence.
2 Mar 2024 - Microsoft Learn
Technical article
Documentation from Microsoft Advertising outlines how businesses with multiple locations can manage their profiles using the Microsoft Business Profile platform, including features for bulk updates and location-specific information.
23 May 2024 - Microsoft Advertising Support
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