Why are my emails going to the promotions tab in Gmail? - Knowledge Base

Summary

Troubleshooting Comcast 0% open rates requires a comprehensive approach covering technical configurations, reputation management, policy adherence, and content optimization. Key steps include checking blocklists (Cloudmark, Vade Secure, Spamhaus), verifying SPF, DKIM, and DMARC settings, adhering to Comcast's email policies, warming up IP addresses, monitoring sender reputation using tools like Google Postmaster Tools, maintaining list hygiene, checking bounce messages, using email testing tools, avoiding spam trigger words, monitoring bounce and unsubscribe rates, engaging with Proofpoint if needed, and ensuring compliance with CAN-SPAM. Actively managing sender reputation and optimizing content for deliverability are crucial.

Key findings

Authentication: Proper SPF, DKIM, and DMARC setup is essential. These authentication methods help verify the sender's identity and prevent spoofing.
Blocklist Status: Check IP and domain against blocklists like Cloudmark, Vade Secure, and Spamhaus. Delist if necessary following their respective processes.
Comcast Policies: Adhere to Comcast's email policies and guidelines. Review them to ensure compliance.
Sender Reputation: Monitor sender reputation using tools like Google Postmaster Tools. Maintain a good sending reputation by sending high-quality, engaged content.
List Hygiene: Maintain a clean email list by removing inactive subscribers, spam traps, and invalid addresses.
Bounce Messages: Analyze bounce messages for detailed error codes to understand specific delivery issues.
Content Optimization: Avoid spam trigger words and use email testing tools to preview how your emails render in Comcast inboxes.
Engagement Metrics: Monitor bounce rates, unsubscribe rates, and engagement levels to identify potential issues with your list or content.

Key considerations

Proactive Management: Actively manage sender reputation by implementing best practices for email marketing.
Technical Configuration: Ensure that SPF, DKIM, and DMARC records are correctly configured and validated.
Content Quality: Create high-quality, relevant content that recipients will engage with to avoid being marked as spam.
Compliance: Comply with CAN-SPAM regulations to avoid legal issues and maintain a good sending reputation.
IP Warmup: Gradually warm up new IP addresses before sending large volumes of email to build a positive reputation.
Direct Assistance: If issues persist, consider contacting postmaster@proofpoint for potential assistance.

What email marketers say

11 marketer opinions

Troubleshooting Comcast 0% open rates involves several key strategies. Checking Comcast's postmaster tools, Vade Secure, and Cloudmark is crucial to identify potential blocks. Monitoring sender reputation via tools like Google Postmaster Tools, warming up IP addresses gradually, and adhering to CAN-SPAM compliance are also important. Maintaining list hygiene by removing inactive subscribers and spam traps, checking bounce messages for error codes, and using email testing tools can further improve deliverability. Finally, avoiding spam trigger words and monitoring bounce/unsubscribe rates help ensure content relevance and prevent flagging as spam.

Key opinions

Blocklist Checks: Comcast might be using blocklists managed by Cloudmark and Vade Secure. Check these and Comcast's postmaster tools.
IP Warm-up: Gradually increase sending volume to Comcast to build trust and avoid being flagged as spam.
Sender Reputation: Monitor sender reputation using tools like Google Postmaster Tools.
List Hygiene: Regularly clean your email list to remove inactive subscribers, spam traps, and invalid addresses.
Error Codes: Check bounce messages for detailed error codes to understand the reasons for blocked emails.
Email Testing: Utilize email testing tools to preview how emails appear in Comcast inboxes and identify potential spam triggers.

Key considerations

Compliance: Adhere to CAN-SPAM compliance to avoid legal issues and maintain a good sending reputation.
Content Relevance: Avoid spam trigger words in email content and subject lines.
Monitoring: Monitor bounce rates and unsubscribe rates to identify potential issues with your list or content.
Engagement: Segment your list and only send to engaged users to improve sender reputation.
Authentication: Ensure proper authentication (SPF, DKIM, DMARC) is in place.

Marketer view

Email marketer from StackOverflow recommends checking bounce messages for detailed error codes to understand why Comcast is blocking your emails. They also suggest implementing feedback loops to identify and remove problematic recipients.

13 May 2025 - StackOverflow

Marketer view

Marketer from Email Geeks suggests that Comcast uses Cloudmark and the original poster should reach out to them.

15 Feb 2023 - Email Geeks

What the experts say

3 expert opinions

Troubleshooting Comcast 0% open rates involves a multi-faceted approach. Contacting postmaster@proofpoint can provide direct assistance. Ensuring proper email authentication (SPF, DKIM, DMARC) and actively managing sender reputation are critical, as Comcast is more likely to block senders with poor sending practices. Additionally, ensuring email content is not perceived as spam by checking against spam filters and making necessary adjustments is essential.

Key opinions

Direct Contact: Contacting postmaster@proofpoint can provide direct assistance with deliverability issues at Comcast.
Authentication: Proper email authentication (SPF, DKIM, DMARC) is a necessity for Comcast deliverability.
Reputation Management: Actively managing sender reputation is critical, as Comcast is more likely to block senders with poor sending practices.
Content Filtering: Ensure email content is not perceived as spam; check against spam filters.

Key considerations

Proactive Measures: Take proactive steps to manage sender reputation and ensure good sending practices to avoid being blocked by Comcast.
Technical Setup: Implement and verify proper email authentication (SPF, DKIM, DMARC) to demonstrate legitimacy.
Content Optimization: Regularly review and optimize email content to avoid triggering spam filters and ensure recipient engagement.

Expert view

Expert from Word to the Wise, Laura Atkins, responds that authentication (SPF, DKIM, DMARC) is a must, as is actively managing your reputation. Comcast is more likely to block senders with poor sending practices.

11 Oct 2022 - Word to the Wise

Expert view

Expert from Email Geeks shares that you can also mail postmaster@proofpoint and ask for assistance.

24 Apr 2023 - Email Geeks

What the documentation says

5 technical articles

Troubleshooting Comcast 0% open rates from a documentation perspective emphasizes adherence to policies, proper authentication, and blocklist management. Review Comcast's email policies and guidelines, ensure correct SPF, DKIM, and DMARC setup. If blocklisted by Spamhaus or Vade Secure, investigate and resolve the cause before requesting delisting. Understand that SPF helps prevent spoofing by specifying authorized mail servers, while DKIM uses digital signatures to verify sender identity and message integrity.

Key findings

Policy Compliance: Comcast requires adherence to its email policies and guidelines. Review these to identify potential violations.
Authentication: Proper implementation of SPF, DKIM, and DMARC is crucial for email deliverability to Comcast.
Blocklist Removal: If blocklisted by Spamhaus or Vade Secure, identify and resolve the underlying issues before requesting delisting.
SPF Functionality: SPF allows domain owners to specify authorized mail servers to prevent email spoofing.
DKIM Functionality: DKIM uses digital signatures to verify sender identity and ensure message integrity.

Key considerations

Policy Review: Regularly review Comcast's email policies to stay informed of any changes and ensure compliance.
Authentication Validation: Verify that SPF, DKIM, and DMARC records are correctly configured and validated.
Proactive Monitoring: Monitor your IP address for blocklisting and take immediate action if listed.
Security Practices: Maintain strong security practices to prevent your systems from being compromised and used for spamming.

Technical article

Documentation from Comcast Support suggests reviewing Comcast's email policies and guidelines. They recommend ensuring proper authentication (SPF, DKIM, DMARC) is set up correctly and checking for any violations of their sending policies.

31 Jan 2022 - Comcast Support

Technical article

Documentation from RFC explains that SPF (Sender Policy Framework) is an email authentication method designed to prevent spammers from sending messages on behalf of your domain. It allows you to specify which mail servers are authorized to send email from your domain.

22 Aug 2024 - RFC