How does infrequent email sending impact deliverability and what strategies can be used to mitigate these effects?

Infrequent email sending negatively impacts deliverability by damaging sender reputation, causing emails to be flagged as spam. This is due to ISPs and recipients treating infrequent sends with suspicion, lower engagement rates (recipients forgetting who you are), and increased spam complaints. Maintaining a consistent sending volume and frequency is crucial for building and maintaining a good sending reputation. Strategies to mitigate these effects include establishing a regular sending schedule, warming up IP addresses gradually, segmenting audiences, consistently cleaning email lists to remove unengaged subscribers, using double opt-in, sending re-engagement campaigns, monitoring sender scores and deliverability metrics, using smaller, more frequent batches, and implementing robust authentication methods (SPF, DKIM, DMARC). Sending less than monthly requires extra vigilance in list hygiene, spam complaint management, and authentication.

Infrequent email sending negatively impacts deliverability by damaging sender reputation, leading ISPs to filter emails as spam. Recipients may forget who the sender is, resulting in lower engagement and increased spam complaints. Strategies to mitigate these effects include warming up IP addresses, maintaining a consistent sending frequency, using double opt-in, segmenting audiences, regularly cleaning email lists, sending re-engagement campaigns, and monitoring sender scores and deliverability metrics.

Infrequent email sending negatively impacts deliverability by damaging sender reputation. Sending large volumes infrequently is likely to be seen as spam. Consistent sending volume and frequency are crucial for maintaining a good sending reputation and building trust with recipients and ISPs. Strategies to mitigate these effects include establishing a regular sending schedule, warming up new IPs/domains, gradually increasing sending volume, vigilant list hygiene, managing spam complaints, and implementing robust authentication methods. Dedicated IPs need to be mailed multiple times a week to maintain a good reputation, and infrequent sends make it difficult to establish a positive reputation. Smaller, more frequent batches can facilitate A/B testing and reputation building.

Infrequent email sending impacts deliverability negatively through several factors, including damaged sender reputation, increased spam rates, and inconsistent connection patterns. Google Postmaster Tools highlights that high spam rates and sudden changes in sending volume are detrimental to Gmail deliverability, recommending low spam rates and gradual volume increases. Microsoft emphasizes consistent sending volumes and discourages sudden spikes, suggesting the use of authentication methods like SPF, DKIM, and DMARC. The RFC Editor points out that consistent SMTP connections and adherence to protocols are vital, with infrequent and erratic patterns leading to deliverability issues due to suspicious behavior flags.