Email segmentation enhances deliverability, revenue, and engagement by enabling marketers to target specific audience segments with highly relevant content. This personalized approach leads to increased engagement rates, higher click-through rates, improved sender reputation, reduced bounce and complaint rates, better inbox placement, and ultimately, improved ROI and customer lifetime value. Experts and documentation highlight the importance of segmenting based on engagement, demographics, purchase history, and other factors to optimize email performance and maintain good list hygiene. Addressing disengaged users through re-engagement campaigns or removal is crucial.
16 marketer opinions
Email segmentation enhances deliverability, revenue, and engagement by allowing marketers to target specific audience segments with relevant content. This personalized approach leads to increased engagement rates, higher click-through rates, improved sender reputation, reduced bounce and complaint rates, and ultimately, better ROI and customer lifetime value. Segmentation enables businesses to tailor messaging based on demographics, engagement levels, purchase history, and other factors, fostering stronger relationships and driving conversions.
Marketer view
Email marketer from EmailOnAcid shares segmentation allows you to deliver the right content to the right people. Tailored emails can lead to higher click-through rates, more conversions, and increased revenue.
5 Jan 2022 - EmailOnAcid
Marketer view
Email marketer from Sendinblue explains that segmentation improves deliverability by ensuring that recipients receive emails they are actually interested in, reducing bounce rates and spam complaints.
4 Oct 2022 - Sendinblue
2 expert opinions
Email segmentation is crucial for maintaining email list quality and improving deliverability. Experts emphasize the importance of segmenting based on engagement levels, particularly identifying active versus inactive users. Sending emails to disengaged users negatively impacts engagement metrics and harms deliverability. Properly segmenting your email lists improves the signal you send to mailbox providers, ensuring more relevant content reaches interested subscribers.
Expert view
Expert from Spamresource.com shares that email list quality is crucial, and segmentation plays a vital role in ensuring this quality by targeting different groups of subscribers with content relevant to their interests.
15 Jan 2025 - Spamresource.com
Expert view
Expert from Word to the Wise explains that list segmentation, especially engagement-based segmentation (identifying active vs. inactive users), is crucial. Sending to disengaged users lowers engagement metrics, which hurts deliverability. Properly segmenting improves the signal you send to mailbox providers.
10 Oct 2022 - Word to the Wise
4 technical articles
Email segmentation improves deliverability by enabling highly targeted emails that boost sender reputation, reduce spam complaints, and increase inbox placement rates. Documentation from multiple sources, including Postmark, Google, SparkPost, and Microsoft, emphasizes the importance of segmenting lists to send relevant content, maintain good list hygiene, and avoid being flagged as spam. By segmenting based on engagement and other factors, senders can provide value to their audience and improve overall email performance.
Technical article
Documentation from Postmark explains that sending highly targeted emails can boost your sender reputation. Segment your lists to reach specific audiences and provide them with content they’ll truly value.
7 Jul 2023 - Postmark
Technical article
Documentation from SparkPost explains that segmenting lists to send more relevant content reduces the likelihood of recipients marking emails as spam, thus protecting sender reputation and improving deliverability.
13 May 2023 - SparkPost
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