To improve email deliverability to teachers, a multi-faceted approach is recommended. This includes proactive list hygiene practices such as regularly removing inactive subscribers, validating email addresses, and implementing double opt-in. Utilizing email verification services and tools like Kickbox, NeverBounce, and SendGrid's Email Validation API can identify invalid or risky addresses before sending. Setting up bounce processing and leveraging feedback loops in platforms like Amazon SES helps automatically remove problematic addresses. Maintaining consistent sending habits, segmenting lists, and warming up new IPs are crucial for reputation. Considering the unique environment of schools and the challenges of reaching teachers during the summer is also important.
9 marketer opinions
To verify active email addresses for teachers and improve deliverability, several strategies are recommended. Employing email verification services to identify invalid or risky addresses before sending campaigns is a popular method. Regularly cleaning email lists by removing inactive subscribers who haven't engaged can also significantly improve sender reputation. Implementing double opt-in ensures that subscribers are genuinely interested and that their email addresses are valid from the start. Maintaining consistent sending habits and segmenting email lists are also recommended for deliverability. Finally, when using new IP addresses, slowly warming up is a key consideration.
Marketer view
Email marketer from GMass explains segmenting the email list and sending to smaller chunks to improve reputation and deliverability.
14 Apr 2022 - GMass
Marketer view
Email marketer from Mailjet explains checking and being consistent with your sending habits to help teacher active users. Mailjet recommend you regularly review your lists to remove unengaged contacts, you stay consistent with your sending schedule, this helps maintain good sender reputation.
3 Jan 2023 - Mailjet
4 expert opinions
To verify active email addresses for teachers and improve deliverability, experts suggest focusing on list hygiene and engagement. Regular list cleaning, including removing unresponsive subscribers and validating email addresses, is crucial. Sending wanted emails, encouraging resubscribes, and sending more frequently to identify bad addresses quickly are also recommended. When contacting teachers, consider the unique environment of schools, which often have their own infrastructure.
Expert view
Expert from Email Geeks mentions contacting Kickbox to verify emails. Also states that schools often run their own infrastructure, and a single run with deliverability issues doesn't necessarily mean bad reputation.
27 Apr 2023 - Email Geeks
Expert view
Expert from Word to the Wise explains that one of the key points to consider is keeping the list up-to-date. By purging invalid e-mail addresses from a list, the organization reduces the bounce rate, which in turn improves the e-mail deliverability.
9 Sep 2024 - Word to the Wise
4 technical articles
Verifying active email addresses for teachers to improve deliverability involves leveraging automated tools and feedback loops. Implementing bounce processing automatically identifies and removes invalid email addresses, maintaining list hygiene. Using Amazon SES's feedback loop monitors bounces and complaints, enabling the removal of problematic addresses. SendGrid's Email Validation API checks email addresses in real-time, identifying invalid or risky addresses before sending. Reviewing SMTP error codes and implementing bounce handling helps understand delivery failures and remove invalid addresses.
Technical article
Documentation from SparkPost explains setting up bounce processing to automatically identify and remove invalid email addresses from your list. They say this helps maintain list hygiene and improve deliverability by reducing bounce rates.
10 Dec 2021 - SparkPost Documentation
Technical article
Documentation from RFC explains looking at the SMTP error codes and bounce handling, review the SMTP error codes received when sending emails to teachers. These codes provide insight into why emails are not being delivered, such as invalid addresses or server issues. Implement proper bounce handling to automatically process and remove invalid email addresses from your list.
16 Mar 2024 - RFC
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