The overwhelming consensus is that bypassing `postmaster@` verification for Verizon FBL is extremely difficult, with no guaranteed alternatives. The primary recommended approaches are to accept its necessity and optimize the handling of these verification emails. Double DKIM signing (using the ESP's domain) might offer a workaround in specific cases, depending on ESP support. Requesting verification emails to `abuse@` is a slightly more plausible alternative, though unlikely. For shared IPs, aligning the 'from' domain with the IP owner's domain or using dedicated IPs are important considerations due to Yahoo's (Verizon's) policies. Proactive measures such as proper email authentication (SPF, DKIM, DMARC), monitoring sender reputation, and maintaining clean email lists are crucial for overall deliverability and can help mitigate the need for frequent FBL verifications. Setting up custom DKIM keys and understanding the FBL setup process are essential for managing email deliverability and sender reputation.
8 marketer opinions
Several strategies can potentially bypass postmaster verification for Verizon FBL setup, though direct alternatives are limited. Double DKIM signing, using the ESP's domain instead of a custom one, is one option. For shared IPs, aligning the 'from' domain with the IP owner's domain, or using dedicated IPs are suggested. Proper email authentication (SPF, DKIM, DMARC) is crucial for sender verification. Actively monitoring sender reputation through tools like Google Postmaster Tools and maintaining clean email lists by removing unengaged subscribers also helps improve deliverability and reduce spam scores. Using a dedicated IP address can further assist in inbox placement.
Marketer view
Email marketer from MailerLite explains that to avoid spam filters use proper email authentication (SPF, DKIM, DMARC).
11 Apr 2022 - MailerLite
Marketer view
Email marketer from Litmus shares some email bounces are unavoidable. However, you can prevent bounces by validating email addresses, sending relevant content and removing unengaged subscribers.
19 Sep 2023 - Litmus
11 expert opinions
The dominant advice centers around the near necessity of using `postmaster@` for Verizon FBL verification. Alternatives are limited and often depend on ESP capabilities. Double DKIM signing with the ESP's domain is presented as one possible bypass. Requesting to send verification emails to `abuse@` is slightly more plausible than other non-standard addresses. Fundamentally, validating the legitimacy and interest in FBLs is crucial to prevent hijacking. Custom DKIM records enhance identification and protect reputation, while feedback loops, though often requiring `postmaster@` validation, offer crucial data on spam complaints for list cleaning and overall reputation improvement. Setting up your own DKIM keys is a good step to avoid problems with shared domains. There is the overall sentiment that while some things are difficult, they exist for a reason and trying to change them might be more effort than its worth, and simply catching the verifications emails is an easier process
Expert view
Expert from Email Geeks says that you might reasonably ask whether they could send mail to abuse@ as well as postmaster@, but asking for anything more than that isn't going to fly.
2 Jan 2024 - Email Geeks
Expert view
Expert from Email Geeks believes putting in a way to catch the postmaster verification emails is better than trying to invent new ways to verify domains, since many places use postmaster for verification.
31 Mar 2025 - Email Geeks
4 technical articles
The documentation emphasizes the importance of understanding the general FBL setup process, including providing necessary information like IP addresses. While not directly bypassing postmaster verification for Verizon FBL, the documentation stresses the importance of DMARC, SPF, and DKIM. These are essential protocols for authenticating your emails. FBLs from ISPs offer insights into spam complaints, which can improve deliverability, and FBLs are a key part of deliverability, even if they do need the `postmaster@` email.
Technical article
Documentation from SparkPost explains feedback loops. This involves subscribing to FBLs offered by ISPs, which can provide insights into spam complaints and help improve deliverability. The setup process typically involves verification, but the specifics vary by ISP.
4 Jun 2024 - SparkPost
Technical article
Documentation from Verizon Media Postmaster explains that the setup for their Feedback Loop (FBL) involves sending a request with specific information, including IP addresses and contact details, to initiate the process. While it doesn't directly address avoiding postmaster verification, understanding their general FBL setup process provides context.
24 Oct 2023 - Verizon Media Postmaster
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