Resolving email delivery errors related to 'tempfail' and 'suspected spam' requires a holistic approach focusing on sender reputation, technical configurations, and list management. Google's 'suspected spam' label prompts a content and infrastructure review (links, images). A key indicator is a high complaint rate, suggesting recipients don't want the emails. External factors like a company's poor reputation can contribute to spam reports. Ensure proper email authentication (SPF, DKIM, DMARC), resolve blocked IPs, use consistent sending IPs, and properly format email headers. Regularly clean email lists, segment by engagement, and remove inactive subscribers. When facing 'tempfail' errors, check server logs, network connectivity, and configure proper retry mechanisms for greylisting. Gradually warm up new IPs and consider dedicated IPs for high-volume sending. Address technical issues such as reverse DNS records and monitor your domain reputation.
10 marketer opinions
To resolve email delivery errors related to 'tempfail' and 'suspected spam,' it's crucial to focus on improving and maintaining a positive sender reputation. This involves authenticating emails using SPF, DKIM, and DMARC, actively managing email lists by removing inactive subscribers and avoiding spam traps, and carefully monitoring and reducing spam complaint rates. Gradual IP warming, optimizing email HTML code, personalizing content, avoiding spam trigger words, and using dedicated IPs for high-volume sending are also beneficial strategies.
Marketer view
Email marketer from Mailjet explains that improving your sender reputation is key. Ensure your sending IP addresses and domain have a good reputation by authenticating your emails with SPF, DKIM, and DMARC.
2 Apr 2023 - Mailjet
Marketer view
Email marketer from StackOverflow explains that to reduce spam scores, optimize your email's HTML code, avoid excessive use of images without alt text, and ensure your email is mobile-friendly.
1 Aug 2024 - StackOverflow
7 expert opinions
To resolve email delivery errors due to 'tempfail' and 'suspected spam', it's crucial to understand the underlying causes. 'Suspected spam' indicates Google is evaluating the email's legitimacy, so check links, image hosting, and list quality. A high complaint rate suggests recipients don't want the mail. External factors like a company's poor reputation can contribute to spam reports. Technical aspects like greylisting require proper server retry configurations, and authentication failures need accurate SPF, DKIM, and DMARC setup. Fundamentally, stop mailing uninterested recipients and maintain list hygiene through regular cleaning and segmentation.
Expert view
Expert from Email Geeks advises to stop mailing people who don't want to hear from you.
5 Apr 2023 - Email Geeks
Expert view
Expert from Spamresource.com explains that if you are seeing a tempfail error due to greylisting (a technique used by mail servers to temporarily reject emails from unknown senders) ensure that your sending server retries sending the email after a delay as per the SMTP standards. Also, make sure that your server is properly configured for retries.
22 Jan 2023 - Spamresource.com
5 technical articles
To resolve email delivery errors stemming from 'tempfail' and 'suspected spam,' a multi-faceted approach is necessary. This includes resolving blocked IP addresses, maintaining consistent sending IP addresses, minimizing complaint rates, ensuring correctly formatted email headers, and confirming the presence of reverse DNS records. Implement email authentication protocols like SPF, DKIM, and DMARC to verify sender identity and prevent spoofing. Regularly check your IP and domain against email blacklists and promptly address any listings. Remember that 'tempfail' indicates a transient error requiring server log analysis and retry mechanisms.
Technical article
Documentation from Microsoft explains that to prevent email from being marked as junk, ensure your sending server has reverse DNS records, avoid URL shorteners, and monitor your domain reputation through their Sender Support services.
10 Aug 2023 - Microsoft
Technical article
Documentation from Google explains that to fix email delivery issues, resolve any blocked IP addresses, use consistent IP addresses for sending, keep complaint rates low, and ensure properly formatted email headers.
30 Nov 2024 - Google Workspace Admin Help
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