Did Google remove the precedence: bulk headers suggestion from their bulk sender guidelines?

Multiple experts, documentation, and email marketers agree that Google no longer recommends using the 'Precedence: bulk' header in its bulk sender guidelines. While Google previously suggested its use (as evidenced by archived documentation), it's now considered outdated and less effective. Modern email systems prioritize sender reputation, authentication methods like DKIM, SPF, and DMARC, and clean email lists. The RFC editor details the general precedence field. Email marketers instead recommend focusing on current best practices for email deliverability.

Several email marketing experts suggest that Google no longer recommends the 'Precedence: bulk' header in their bulk sender guidelines. The consensus is that this header is outdated and less effective in modern email systems. Instead, focusing on reputation, authentication methods like DKIM, SPF, and DMARC, and maintaining clean email lists are now considered best practices for improving email deliverability.

Experts confirm that Google has removed the 'precedence: bulk' header suggestion from their bulk sender guidelines. Historical versions of the guidelines, archived on sites like Archive.org, do show the recommendation, indicating it was removed at some point.

Google's current documentation states that the 'Precedence: bulk' header is no longer recommended for managing bulk email, advising the use of other methods. Historical documentation from 2013 shows Google previously recommended this header. RFC Editor documents the general use of the precedence field, indicating message importance but not specifically for bulk mail.