We found InboxMonster focuses heavily on email deliverability and creative testing, providing a robust suite of tools to ensure emails reach the inbox and display correctly. Its core strength lies in its pre-send workflows, device rendering, and extensive reporting on inbox placement.
We appreciate its creative diagnostic tools and accessibility analysis, which go beyond typical DMARC-focused platforms. While it offers spam trap and blocklist (or blacklist) monitoring, its DMARC features are geared towards reporting within the broader context of deliverability rather than deep, granular DMARC policy management.
DMARC Expert, as its name suggests, is deeply specialized in DMARC deployment and ongoing management. Its feature set is purpose-built for robust email authentication, anti-spoofing measures, and the detection and neutralization of fraudulent activity.
Its credit-based takedown service for fraudulent domains and AI-driven anomaly detection are key differentiators. While it provides DMARC reports analysis, its focus is clearly on securing email channels and preventing impersonation, offering hosted SPF and BIMI as integrated solutions.
How easy is each product to use
User experience
Navigating InboxMonster felt intuitive, especially for teams accustomed to email marketing platforms. The dashboard presents deliverability metrics and creative previews clearly, making it easy to identify issues at a glance. We found the consistent addition of functionality impressive, though a few users mentioned that not all data felt immediately actionable without guidance.
The platform's strength lies in its user-friendly interface for managing campaign performance and creative aspects. While there might be a slight learning curve for some features, the overall experience is geared towards accessibility for email marketers.
DMARC Expert's interface is highly specialized, reflecting its deep dive into DMARC and cybersecurity. For those new to DMARC, it might require a steeper learning curve, but for DMARC practitioners, the layout provides direct access to critical authentication data and threat intelligence. We appreciate the clear segmentation of DMARC reports analysis, a focus on changes to SPF, DKIM, DMARC records, and alerts.
The platform's strength is its precision and detail in DMARC monitoring and enforcement. It's designed for users who need to manage complex DMARC policies and respond quickly to detected threats, often leveraging expert consultation alongside the tool.
Which product has the best support
Support
The support from InboxMonster is consistently highlighted as a major strength. We experienced a highly proactive and responsive team, with dedicated consultants providing actionable insights and hands-on assistance. Their "white glove set up" and real-time platform support ensure a smooth onboarding and ongoing success.
Users frequently praise the team's willingness to coordinate with email providers directly to troubleshoot and resolve inboxing issues, saving significant time. This level of personalized, expert support makes the platform feel more like a partnership.
DMARC Expert emphasizes expert consulting as a core part of its offering, particularly with its "DMARC project accelerator" and Webex support sessions. We found the access to senior DMARC experts invaluable for complex deployments and strategy. While less focused on day-to-day "real-time platform support" in the same vein as InboxMonster, its strength lies in deep, specialized guidance.
For enterprises with complex DMARC needs, the dedicated team of multidisciplinary consultants provides a robust layer of support. However, for immediate, in-platform questions, the process might be more structured around scheduled sessions rather than on-demand chat.
Who should use each product
Suitability
InboxMonster is highly suitable for organizations, from SMB to enterprise, that prioritize holistic email deliverability and creative optimization. It's an excellent fit for marketing teams that need to ensure their emails land in the inbox and render perfectly across various clients. For enterprise-level marketing teams with high email volumes, it provides comprehensive insights into inbox placement, spam traps, and sender reputation.
It is less directly suited for MSPs unless they are managing email marketing for clients where deliverability and creative performance are the primary concerns. Its focus isn't multi-tenancy as a core feature for DMARC management. SMBs can benefit greatly from its deliverability insights, though the pricing might be a consideration for very small businesses.
DMARC Expert is best suited for organizations, particularly in the enterprise space, that require advanced DMARC deployment, enforcement, and robust brand protection against impersonation. Its cybersecurity focus also makes it ideal for companies with significant fraud concerns. For enterprise clients with numerous domain names and high email volumes, especially those needing to achieve or maintain a "p=quarantine" or "p=reject" policy, the expert consulting is a significant advantage.
It is highly suitable for MSPs, especially with its DMARC MSSP offering that includes a multi-user management dashboard. This makes it an excellent choice for managing DMARC for multiple clients. While DMARC Premium could be an option for SMBs with critical DMARC needs, it is generally less tailored for very small businesses due to its specialized nature and pricing structure.
How does InboxMonster compare with DMARC Expert?
DMARC report analysis
Analysis of DMARC aggregate and forensic reports.
Source detection
Identify legitimate and illegitimate sending sources.
Forward detection
Identify legitimate emails that are being forwarded.
Spoof detection
Detect direct domain impersonation and phishing attempts.
Notifications and alerts
Receive real-time alerts for DMARC policy changes or anomalies.
Reporting
Comprehensive dashboards and customizable reports.
API
Programmatic access to DMARC data and platform functionalities.
Planned for future rollout
Multi-tenancy
Ability to manage multiple client domains from a single interface, ideal for MSPs.
SPF flattening
Manage SPF lookups to avoid exceeding the 10-DNS lookup limit.
Hosted DMARC
Assistance with DMARC record creation and hosting.
BIMI
Support for Brand Indicators for Message Identification implementation.
MTA-STS/TLS-RPT
Reporting and implementation support for MTA-STS and TLS-RPT.
Blocklists and reputation
Monitoring of IP and domain reputation across blocklists (or blacklists).
AI copilot
AI-powered insights and automated recommendations.
Behavior-based anomaly detection (AI-alerts)
DNS monitoring
Monitoring for changes to crucial DNS records like SPF, DKIM, and DMARC.
Self hostable
Option to host the software on private infrastructure.
Free trial/free tier
Availability of a free version or trial period.
Drawbacks and what to watch out for
While InboxMonster offers comprehensive deliverability tools, its pricing starts at a higher tier, and some advanced functionalities are add-ons. Users also noted a slight learning curve with the UI's depth, making self-analysis outside of support calls challenging at times. For DMARC Expert, the pricing structure is complex, with a mix of credit-based services and annual subscriptions, which might require careful consideration. Its deep specialization in DMARC means it offers less in terms of broader email deliverability features like creative rendering or general inbox placement testing. The absence of publicly available reviews makes it harder to assess user sentiment.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.9 / 5(44)
0 / 5(0)
Josie + InboxMonster has helped our email team tremendously!
4.0 / 5
What do you like best about Inbox Monster?
I'm newer to the email team that utilizes InboxMonster but from what I've gathered from my coworker who has worked with Josie and InboxMonster for over a year, Josie was instrumental in providing actionable insights to enhance deliverability.
What do you dislike about Inbox Monster?
We don't have a proper CRM tool to leverage so InboxMonster isn't as much a problem as the tool we're using for email.
What problems is Inbox Monster solving and how is that benefiting you?
At the beginning of the year, the team discussed solutions such as better domain/IP allocation, stricter demark policies, and monitoring iCloud; they also noted the impact of email frequency and rogue franchisees on complaint rates. Next steps included investigating unsubscribe inconsistencies, exploring click activity data, discussing IP address optimization, and a future demo of Inbox Monster's "Creative Projects" tool; Josie Garcia will also provide further ISP and deliverability information. Most recently, Josie shared SendGrid-specific recommendations, best practices, and provided platform training, including user management, notifications, campaign tagging, subscriber insights, and spam trap analysis.
Verified User in Maritime
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Great toolset and helpful account support
4.0 / 5
What do you like best about Inbox Monster?
The toolset is very robust and they are consistently adding to the functionality. The account support has also been great and incredibly proactive. Thom is the best and always super helpful.
What do you dislike about Inbox Monster?
Right now, there is nothing currently that I do not like or appreciate about Inbox Monster.
What problems is Inbox Monster solving and how is that benefiting you?
Inbox Monster is helping us manage and get insight into deliverability problems when they arise. There is a great toolset that is built behind this management and the additional tools with respect to content rendering is super helpful.
Verified User in Publishing
Mid-Market (51-1000 emp.)
Valuable Deliverability Insights
4.5 / 5
What do you like best about Inbox Monster?
Inbox Monster provides a lot of valuable insights into how are email deliverability is across many different email service providers.
What do you dislike about Inbox Monster?
Inbox Monster has many features and data sets, but not all of the data feels immediately actionable and I don't understand what every feature does.
What problems is Inbox Monster solving and how is that benefiting you?
Before Inbox Monster, we couldn't see where our emails were landing or what seeds were having deliverability issues.
Verified User in Higher Education
Mid-Market (51-1000 emp.)
A Game-Changer for Email Deliverability
4.5 / 5
What do you like best about Inbox Monster?
Inbox Monster has been a life saver for our email program. We have worked with Josie for just under a year, but the amount of dedication and support she provided to analyze our deliverability, help us come up with an action plan to remediate our poor deliverability and sender reputation, and ongoing monitoring of trends after working through our issues, has played a significant role in the health and success of our email marketing.
Josie is always quick to respond and will walk through the issues with us, giving us valuable insights and recommendations along the way. My team does not have a strong background in deliverability, but Josie and the Inbox Monster team, has made a very technical part of email marketing very easy to understand and action against, allowing us to grow our skillset while also educating the rest of the company on deliverability best practices to ensure we do not fall into the same mess that we worked so hard to pull ourselves out of.
In October 2024, we found out, with the help of Inbox Monster, that our inbox rate with Gmail was at 1% with low sender reputation. After working with Josie, we were able to increase and maintain our Gmail inbox rate to 95-100% with high sender reputation within 4 months. I cannot recommend Inbox Monster enough.
What do you dislike about Inbox Monster?
Email deliverability is overwhelming. This is not an Inbox Monster issue. The team at Inbox Monster is incredibly knowledgeable and gives so much information. A lot of the time, the analysis is easy to follow while meeting with the Inbox Monster team, but the amount of numbers and tabs within the platform make it a little difficult to follow on our own. We have a wonderful support team who are willing to meet at our cadence to discuss, but it's a bit difficult to do our own analysis outside of those meetings.
What problems is Inbox Monster solving and how is that benefiting you?
Inbox Monster helps provide valuable insight to our email deliverability and sender reputation.
Verified User in Health, Wellness and Fitness
Enterprise (> 1000 emp.)
Great tool with excellent consulting support
4.5 / 5
What do you like best about Inbox Monster?
Clear reporting to understand our deliverability/inboxing, as well as domain/IP reputation factors. And the consulting services offered save us a ton of time, as they leverage existing relationships with email providers to troubleshoot/address inboxing issues. Super easy to use and onboard as well.
What do you dislike about Inbox Monster?
Everything is worth it, but the tool costs more than other deliverability platforms, however, that's largely because they are taking on the work of coordinating with email providers
What problems is Inbox Monster solving and how is that benefiting you?
They offer a one-stop shop of crucial information to understand our sending domain/ip health, and most importantly, offer services that help us work with email providers quickly and effectively. This saves our team a ton of time we would otherwise have to spend coordinating with each ESP
InboxMonster focuses on high-tier annual subscriptions for comprehensive deliverability and creative suites, whereas DMARC Expert offers a more granular, credit-based system for takedowns alongside annual DMARC management plans.
Small
Up to 10k emails / month
Starting at $3,000 yearly (Creative Suite)
From €1,260 yearly (DMARC Premium)
Medium
Up to 100k emails / month
Starting at $3,000 yearly (Creative Suite)
From €1,260 yearly (DMARC Premium)
Large
Up to 1 million emails / month
Starting at $15,000 yearly (Deliverability Suite)
From €1,260 yearly (DMARC Premium)
Enterprise
Over 1 million emails / month
Starting at $15,000 yearly (Deliverability Suite)
From €5,500 yearly (DMARC Enterprise)
Suped hard sell incoming!
Still not satisfied with InboxMonster or DMARC Expert?